phyllis zimbler miller interview

PHYLLIS ZIMBLER MILLER INTERVIEW

MAIN POINTS

Phyllis

Zimbler

Miller

Stuart Bazga

Tell Us About Your Educational And Professional

Background And What Led You To Become Such An

Expert.

o Studied journalism at Michigan State University

o Applied for an MBA at Wharton in Pennsylvania

o The novel, Mrs. Lieutenant, was a semi-finalist as an

Amazon Breakthrough Novel

o Partnered with daughter to help clients with online

marketing.

Business Marketing Interviews - www.BusinessMarketingInterviews.com

http://www.amazon.com/Mrs-Lieutenant-Sharon-Gold-Novel/dp/1419686291/ref=sr_1_1?ie=UTF8&qid=1335233659&sr=8-1

http://www.businessmarketinginterviews.com/

You Mentioned That You Worked With Max Factor

And Tiger Air. How Was That? Did You Learn

Anything From That That You Would Sort Of

Transpose Into Your Current Business?

o Got into Tiger Air through an acquaintance. Used

business goals strategic learning learned from

Wharton.

o Sold various products for Max Factor internationally.

o Learned how to market to different geographic areas.



What Is Your Mission For Smaller Businesses To

Effectively Promote Their Websites?

o Mission is for small businesses to understand effective

and ineffective websites.

o Ineffective websites can cost small businesses as much

money as effective websites.

o Help with some Search Engine Optimization (SEO)



How Would You Define Website Promotion?

o Using URL everywhere; business cards, window signs,

billboards.

o Effective promotion is taking anything that almost

everyone has and using it strategically to create

relationships.



What Should A Business Owner Be Aware Of When

They First Start Out Promoting Their Website?

o Build a good website to be shared with prospective

clients and customers

o You are selling your products and services, not your

website. The number of people coming to your website

does not matter.



What Is A Target Audience And How Will Someone

Find Out What A Target Audience Is?

o Target audience is people who are interested in buying

your products.

o To find your target audience, make it clear to whom

are your products and services are for.

o Target audience is people who are interested in buying

your products and services.



Do You Feel That Most Business Owners Are Not

Using Their Marketing Strategies When It Comes

To Effectively Promoting Their Website?

o Most business owners do not understand marketing.

o Business owners use social media and have websites

but do not understand the disconnect of not being

personal with their potential clients in their websites.



What Are The Key Secrets To Successfully

Promoting Your Website That Every Business

Owner Should Start Doing Today?

o Most important is creating relationships off your website.

o On websites similar or complimentary to yours, leave

comments and your link on posts to draw readers to your

site.

o Use a GRAVATAR when commenting on blogs.

o Your GRAVATAR must be an actual photo of you, so as not

to be impersonal or disconnected with potential clients.


http://en.gravatar.com/


What Are Some Offline Strategies That A Business

Owner Can Get Started With Today To Get The

Website In Front Of Their Perspective Customers?

o Facebook, Twitter, and other social media links to your

account should be posted with an icon of the social

network along with your link.

o If URL is too long, get a shortened URL.

o You should also put your URL in business cards and

billboards.



What Do You Think About QR Codes?

o Not everyone has an access to a QR code reader.

o Only smart phone users can use QR codes.

o Some potential customers are confused with the QR

codes.

o It’s too early in technology to have a QR code.



What Would Be The 5 Biggest Mistakes That

Businesses Make When Promoting Their Website?

o Reverse type site or white text on dark background.

o Avoid using long paragraphs.

o Too small font size.

o Not making the navigation clear for users.

o Make it easy for customers to type in their

information when ordering from you.



How Do You Avoid The 5 Biggest Mistakes?

o Have friends test out your site. Have them navigate

through it and you can even get them to try ordering

from you to test if your overall site works.

o Avoid overwhelming customers with too much

information.

o Three clicks rule should be followed to make

navigation simple.



What is Amazon S3?

o Amazon S3 is a file storage system used by most

websites.

o Most large files are stored in Amazon S3 to avoid the

large load in your site server.

o Storing large files in Amazon S3 will make your site

load faster for visitors.


http://aws.amazon.com/s3/

http://aws.amazon.com/s3/


Google Updates. How Does This Affect Business

Websites Promotional Strategy And How To Keep

Up?

o Always add fresh content. Search engines love fresh

content on websites.

o Google updates cannot affect fresh content and new

pages on sites.

o If you run out of contents to put on your site, try using

guest posts.



What Is A Guest Post?

o Guest posts are blog posts from other bloggers that you

put on your site.

o Find someone who has a blog that is complimentary to

your site or blog.



Using Social Media Programs To Post On Multiple

Social Media Sites

o Use Hoop Suite

o Hoop Suite can post on Facebook, Twitter, LinkedIn,

Google+, and other social media sites without the need

to log in and log out all the time.


http://www.hootsuite.com/

http://www.hootsuite.com/

http://www.facebook.com/

http://www.twitter.com/

http://www.linkedin.com/

https://plus.google.com/


Should You Use A Free And Paid Version Of Hoot

Suite?

o Free version can support up to 5 social

media accounts.

o Paid version can support more than 5

social media accounts.

o There is a minimal fee to use the paid

version.



phyllis zimbler miller interview

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