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TRANSCRIPT
Photo by Herr Bob under a Creative Commons Attribution Non-Commercial License
in◦tra◦pre◦neur
Magic
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Photo by hola marmota under a Creative Commons Attribution Non-Commercial License
Copyright AOL. Screenshot courtesy of trustmeher.net
Photo by Josh Clark under a Creative Commons Attribution Non-Commercial License
Essence of
1. Ease of Use
2. Persistent Value
Magic
Image from Don’t Make Me Think, Steve Krug
Essence of
1. Ease of Use
2. Persistent Value
Magic
FAIL Magic
Image from damnyouautocorrect.com
FAIL Magic
EaseVa
lue
H
∞
L
0
FAIL
Magic
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EaseVa
lue
H
∞
L
0
FAIL
Magic
Photo by StephenMitchell under a Creative Commons Attribution Non-Commercial License
EaseVa
lue
H
∞
L
0
FAIL
Magic
Photo by Sukarako Kitsa under a Creative Commons Attribution Non-Commercial License
EaseVa
lue
H
∞
L
0
FAIL
Magic
Photo by Mr. T in DC under a Creative Commons Attribution Non-Commercial License
Image from Dropbox.com
“… engineers had to… experience their pain first hand.”
Nolan Bushnell, Atari CEO
“Put something in users’ hands and get feedback ASAP.”
Drew Houston, Dropbox Co-FounderImage from Dropbox.com
“…half my time in town hall meetings with listeners… we really cultivate those relationships.”
Tim Westergren, Pandora Founder
1.Get outside the building to know and understand users.
2.Adapt to user feedback as quickly as possible to maximize value.
3.Practice continuous learning to grow your people.
