A ‘Flagship’ Mobile Phone store establishing the company’s products as market leaders.

A glowing yellow elliptical form will signal the product and the store from the street.

The store will incorporate urban, industrial features but will become more sleek and glamorous in areas used for selecting and buying the phone.

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23

4

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Ground Floor Plan(Scale 1:100)

1 -Tunnel Staircase

2 - Window

3 - Entrance

4 - Cash Desk

5 - Perspex Tubes attached to wall

6 - Contract Booths

7 - Glass Floor in between beams

8 - Yellow Mannequin hands, holding phones

9 - Lift

6

A

A

B B

Circular booths are clad in corrugated metal, while the interior is lined with yellow leather tubes. In them customers and staff discuss phones, contracts and make payments.

Section AA

The ground floor is split by double yellow lines. Areas to the right are for viewing models, and to

the left for explanation and purchasing.

An elliptical tunnel links the two floors, clad in hard corrugated metal, while smooth on the interior. Over the two floors circular booths, appear to be stacked on top of each other. These forms derive from the coring out of the staircase tunnel. They provide a visual link between the two levels.

DETAIL of Mannequin hands holding Phones.

(1:20) SECTION through wall with hands

Original Sandstone Wall

12mm Plasterboard

Mobile Phones sitting in hands

Glossy Yellow Mannequin Hands

Sand and cement render applied to plasterboard

The Mannequin hands, made of fibre glass, allow them to be durable while lightweight, coated in a

thick layer of glossy yellow paint.

(Scale 1:5)

Original Wall

12mm Plasterboard

Sand and Cement render

Sand and Cement render

Screws screwed through plasterboard into existing wall, attaching bracket to wall

Steel Bracket

30 mm Diameter Steel Rod with thread , welded to the bracket

Circular cut out in arm, allowing the bracket to fit neatly inside, making it invisible to the eye

Internal thread attached inside cut out in arm, allowing the arm to be screwed and

cantilevered securely off the wall

Mobile phones sit in the hands, connected to a retractable cord inside

the hand

Sand and Cement Render applied to right wall and painted to achieve

an aged e�ect.

Double yellow lines painted on �oor and back wall with a thick

coat.

Corrugated Iron sheets, nailed to the exterior of the contract booths.

Industrial materials are combined with more luxurious, polished and

expensive ones, creating a comfortable environment, but with an edgy urban vibe.

Section BB

Basement Floor Plan(Scale 1:100)

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910

1 - Help Desk

2 - Tunnel Staircase

3 - Contract Booth

4 - Lowered Suspended Ceiling

5 - Slim (Halo Lit) Phone Plinth

6 - Lift

7 - O�ce

8 - Toilet

9 - Sta� Area seating

10 - Kitchen Area

3

3 Flos, Glo Ball S Pendant lights above the help desk. From www.flos.com

Pedrali Kuadra 4427F bar stool. Finished in genuine yellow leather. From www.pedrali.it

A

A

B B

Beneath the stairs is a help desk with bar stools.

DETAIL of Tunnel Staircase

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Existing ground floor

Bespoke steel structure split into sections and screwed together, welded to the circular steel bars, acting as main structural support to the frame

Internal steel circular bars, provide extra support to outer panels (acting like ribs)

Glass balustrade

Steel frame work, welded to L Beam at top and screwed into floor at bottom

Small timber frame used in same way as steel frame for 5 steps outside the tunnel

Existing floor

Tim

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Floo

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Yellow light washes the smooth walls in the ellipti-cal tunnel creating a slightly eerie environment while building anticipation of what is still to come.

20mm Corrugated Metal cladding, screwed to mdf frame

100mm bendy MDF surrounding studwork frame

Table: Glossy Black Veneer on ply

Yellow Leather Tubular padding, surrounding whole of Booth interior

Booths banquette seating

MDF Ribs, support floor

Booth Detail (Scale 1:20)

2800

560 1200

DETAIL of Booths.

Black leather upholstered 20mm dense foam, glued to 18mm MDF

18mm MDF Sheet nailed to studwork below.

20mm Shadow Gap

Glossy white veneer on ply

25mm MDF Flooring

Timber framing

Bendy MDF Frame

Metal bracket, screwed to Timber and Bendy MDF

20mm corrugated metal cladding screwed to mdf frame.Booth Detail (Scale 1:10)

Contrasting with the white ground floor, the basement is predominantly black.