phonathon & tele-fundraising challenges
DESCRIPTION
Fundraising professionals face several obstacles in their fundraising efforts. This slide deck uncovers some of the issues and solutions.TRANSCRIPT
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Phonathon & Tele-‐fundraising
Mee#ng the Challenges
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Impact of 2013 Payroll Tax Increase
One in Five Americans will reduce their charitable giving by an average of 29%
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21% Will Not Give to Charity at All
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54% Will ConJnue
to Donate at the Same Level as 2012
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6% Will Increase Giving
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2012 Economic Survey of Nonprofits
• GIFTS. On average in 2012, giSs from contributors were smaller
• DONORS. There were fewer individual donors • DEMAND. However, demand for nonprofit services increased. • BUDGETS. This resulted in budget cuts, which were typically
dealt with via salary freezes.
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How to Overcome Phonathon &
Tele-‐fundraising Challenges?
The right tools can make all the difference in campaign execu#on!
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Phonathon SoSware Should Be Donor-‐Centric
• It’s all about donor acquisiJon and donor renewals
• It’s also about improved producJvity and increased efficiencies
Ensure your soSware has these Features for Success . . . .
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Progressive Phone Dialing
Progressive phone dialing can increase your donor contact rates by as much as 20 to 40 % versus manual dialing. This acJon alone can give a significant boost but when combined with next-‐best donor logic (determinaJon of the ideal donor to call next), the results are even be`er.
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Next-‐Best Donor Logic, or “ideal donor,” uJlizes the insJtuJon’s knowledge and historical donor data, which is applied to the rouJng order of donor calls to be made.
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On-‐Board Messaging, or scripJng, means that on each and every call the
fundraiser is prompted with a reminder of the goal, the “ask,” and is prepared with
tools to overcome objecJons.
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Integrated e-‐mail ensures that each
and every fundraiser is uJlizing the same template, the same processes and that each and every
donor communicaJon is recorded and
reflected within the call history.
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Performance Dashboard provides managers real-‐Jme access into campaign performance and caller
stats.
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Unlike a stand-‐alone recording system, intelligent call recording marries the
recorded call to the contact record. Great for training and QA.
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These Are Just a Few of the Features that Can Increase ProducJvity & Results
Today, all non-‐profits have the same access to these amazing tools through Tele-‐Fundraising SoSware, neatly tailored to their non-‐profit campaign
needs. Take a look. You will be surprised how the world has
changed.
Take a Free Trial of VanillaSoS Tele-‐Fundraising
SoSware Today!