philips social media analysis q4 2015
TRANSCRIPT
Philips: Social Media Report
This report looks at how
Philipsperformed on social media between
October 1st – December 31st, 2015
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your FreeSocial Media Report Now
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
6,928,701 496,962 7.73% WorldwideMostly Older, Male and
Attached.
Philips
Engagement Score Total Fan Posts
337 572
Total Posts Brand Response Rate
32 42.13%
Total Likes Avg. Reply Time
339,394 11 hrs, 38 mins
Total Comments General Sentiment
1,262 Neutral
Total Shares
3,128
Most Engaging Content Type
Customer Stories
Least Engaging Content Type
Ad Campaigns
Most Prolific Content Type
Product Features/Updates
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
6,100K
6,200K
6,300K
6,400K
6,500K
6,600K
6,700K
6,800K
6,900K
7,000K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
6,928,701
New Fans
496,962
Community Analysis
Philips fans are mostly Older, Male and Attached. Philips fans are largely from Brazil followed by India.
Fan Demographics Distribution of Fans
73%
27%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K 2,500K
Brazil
India
Egypt
Turkey
Argentina
Poland
Italy
Pakistan
Philippines
Japan
0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Philips MRI technology 3
steps 3
X-rays 2
Philips 2
brain cancer 2
Most Engaging Brand Posts
18-DEC-15, FRI 2:40AM
Did you know?
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
855 48,918 336 621 Positive
02-DEC-15, WED 4:50AM
Mostafa's life changed when he was
diagnosed with brain cancer. Thanks to a
team of clinicians and s ..
14-OCT-15, WED 11:53AM
Did you know?
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
509 19,768 63 59 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
481 17,313 55 79 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 100 200 300 400 500
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Philips 311
company 66
product 64
lighting 48
light bulb 22
User Posts
0
10
20
30
40
50
60
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Philips responded to 241 conversations generated by the 572
Posts fans published.
Philips appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
42%
58%
Brand Participation Brand Non Participation
33%
10%
57%
Posititve Negative Neutral
Most of Philips posts were around 'Product Features/Updates', and posts around 'Customer Stories' received the highest
engagement.
Content Intel
0 1 2 3 4 5 6
0 50 100 150 200 250 300 350 400 450
Brand News
Others
Event
Product Features/Updates
Corporate Social…
Product/Software Release
Ad Campaigns
Customer Stories
Photos
Question
Promotions/Offers
Contest
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Philips Posts about Consumer Electronics, Question to fans
posts received the highest engagement.
In Philips Posts about General Happenings, the category
Question received the highest engagement.
Content Intel
About Consumer Electronics About General Happenings
0 2 4 6
0 200 400 600 800 1000
Fact
Others
Advice/Tips
Technology News
Events in the…
Question to fans
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 200 400 600 800
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
0 1 2 3 4 5
0 50 100 150 200 250 300 350 400 450
#WBW2015
#WellbeingWords
Philips Sonicare Electric Toothbrushes
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of Philips campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
274,339 21,472 8.49% Worldwide
Philips Global@Philips
Engagement Score
56
Total Proactive Tweets
690
Retweets Total
90
Replies Total
98
Favorites Total
10,595
Total Mention
8,101
Total Retweets
6,190
Response Rate (%)
0.91%
Average Reply Time (mins)
3073
Most Engaging
#RSNA15
Most Recent
#WEF16
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
240K
245K
250K
255K
260K
265K
270K
275K
280K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
274,339
New Followers
21,472
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
750
New Followees
73
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
690 90
Top Engaging Tweets
Experience the power radiology like
you’ve never seen it before:
https://t.co/EUnZe3RK8e
#RSNA15 h..
When healthcare moves to proactive
care, we can help prevent the
lifestyle choices that lead to ill..
01-Dec-15, Tue 10:56AM
ENGMT. FAV. REPLIES RETWEETS
860 500 4 368
10-Nov-15, Tue 09:35AM
ENGMT. FAV. REPLIES RETWEETS
564 781 12 91
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 100 200 300 400 500 600 700 800
0 10 20 30 40 50 60 70 80
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 5 10 15 20 25 30 35 40
0 1000 2000 3000 4000 5000 6000 7000 8000
#win*
#fridayfeeling*
#deckthehalls*
#bringthesleigh*
#rsna15*
#saeco*
#vcb12days*
#balldrop*
#breathlesschoir*
#iot*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
500
1000
1500
2000
2500
3000
3500
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
win fridayfeeling deckthehalls bringthesleigh rsna15
Spread of Hashtags by day
0 50 100 150 200 250 300 350
#rsna15*
#deckthehalls*
#balldrop*
#iot*
#bringthesleigh*
#breathlesschoir*
#saeco*
#fridayfeeling*
#win*
#vcb12days*
Engagement Score
Hashtags - Engagement
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
10
20
30
40
50
60
70
80
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
Total number of Retweets : 6,190
-200
0
200
400
600
800
1,000
1,200
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 8,101
-50
0
50
100
150
200
250
300
350
400
450
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
Amazon.co.uk 1,685,292 5
FOX Sports 1,581,234 10
Jesse Millette 1,317,559 1
O Cümleler 1,045,390 3
FASHION Magazine 662,740 1
TOP 5 INFLUENCERS
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your FreeSocial Media Report Now