Sara KazilbashChristine Castillo

Fatima TariqRemi Eid

Alanoud Ali

 

 

What does Philips differ from its competitors in the health care industry? What makes Philips different and unique from their competitors is: •  their extensive experience and insights into the

development of consumer • medical products which position them to help improve

health care and well-being

 

 

What is consumer insight?• Consumer insights gives an in-depth understanding of

what consumers need and what drives their behavior.  What are Philips' core markets?• United States• United Kingdom• India• Russia• Germany China

  

 

 

The Key theme of Philips' global advertising campaign? • "Living Better"        - They want the people to find alternatives for them to live a simplified healthier lifestyle.  

 

 

The Components of Philips Comprehensive Media Strategy• Global print publications • Spans different combinations of TV, print, online, outdoor media• Collaboration with National Geographic Magazine • Branded online gateway• Multiple vox pops• Billboards and break bumpers• Sponsorship include interactive forums and discussions, weekly

newsletters and blogs, and SMS alerts and messages• MSN and its unique web-based encyclopedia, Microsoft Encarta• Partnered with WSJ.com to publish a specially created health tips series as

a cornerstone on the front pages of its health• A month long seies of branded editorial pieces around health and

wellbeing• Philips online online forum• ‘Live simplicity blog’

  

 

 

Effectiveness of Campaign The campaign is very effective. They were able to catch their audience by bringing a human and personal relational touch between Philips and its consumers.  People are in constant search for simplicity, and since Philips used a widespread of media outlets, they were able to reach their consumers to satisfy their needs.  

 

 

What is an interbrand? Interbrand is a global branding consultancy agency which identifies the company’s with best and top brand services, values, and management.  They list them in the order of the 100 most successful companies of the year, worldwide. Philips lies on the 48th place overall.