philippe crump's digital portfolio

Philippe Crump

Brand design Graphic design

[email protected]+44 (0)7786 802 261

Press advert design | Suunto watches

The Brief

Suunto watches wanted to grow their share of the extreme sports watch market. The target market typically undertook extreme expeditions where reliable equipment was essential, and in some cases, the difference between life or death. The objective was to build brand awareness.

The solution

• A brand press advert that refers to all the semiotics and visual cues associated with extreme expeditions - co-ordinates, charts, maps, rock climbing, mountaineering and sailing

• The superimposed images create a sense of action, extremity and also a lack of crisp clarity often associated when winds are blowing or an adventurer is under extreme physical strain

• In contrast the watch stands out and the line of longitude strengthens the sense of clarity and reflects the colour scheme of the watch

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www.suunto.com0800 217 777

Suunto designs nothing but the most accurate and dependable instruments that you can trust under any circumstances.

A Suunto watch provides the precise and durable technology you need when adventuring and improving your physical fitness.

CLARITY WHEN YOU NEED IT MOST

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Brand, naming, identity design and photography | Jerry Lask (Property developer)

The Brief

The brief was to create a brand for Jerry Lask to be able to sell properties he had developed at the heart of metropolises around the world.

The solution

• To develop a brand which added more value than just finding a customer an attic/loft apartment. The value added was in highlighting local urban life and attractions that lay on the doorstep of the properties

• The creation of a name that reflected the aspiration of the target market - 25-45 year olds purchasing their first inner city attic/loft apartment. The name was an abbreviation of the sentence ‘my attic ambitions’ MYATTICA

• The development of a mark which reflected the brands frequently used by the target market, such as BMW, Bang & Olufsen and Missoni Home. A clean and modern sans serif (Century Gothic) was used supported by modern but bold colours

• Snapshots of urban living were used to reflect the pulse and excitement of living at the heart of a metropolis

Philippe Crump

Magazine design, naming, photography and editorial

The Brief

The brief was to create an arts and design magazine. The target market were 20-40 year olds who were interested in new and innovative arts and design

The solution

• To develop a name reflecting the potency of cutting edge art and design. An elixir is a strong substance which mirrors the concept well

• Used a bold typeface, Braggadocio which has a thick enough counter to create a texture. A hatched line texture was used to create a modern and urban feel

• The colour scheme was kept simple using black, grey and hot pink to create a striking contrast

• The photography was taken at a Create Berlin exhibition in Brick Lane

Philippe Crump

20 Create Berlin Report by Hans Loos

24 One on one with: Jon & Annie Interview by Rebecca Marnie

32 A Big Breath: Florence and the Machine

38 Closet tales Insider secrets on the box

40 Tracksuits of St Mary’s Scorned by Steven Scott

42 The Enigma Interview with photographer William Eggleston

46 AIR Jean-Benoit Dunckel talks about Airs new album

56 Rolling Flash Revival of the ultimate four letter stone.

60 Sound as ever Two trashbags, four jailbait and one prissy miss.

66 Mattijs Dutch fashion designer Mattijs van Bergen

70 Martin Grant The man who built his own house

74 Can we weather the storm? by David Johnston

80 Deluge by Simon Davis

82 Lux Photography by Christina Seely

88 Irene Grishin Selzer Concrete Lover

96 Then by Christopher Ferguson

112 Bluey by Kristina Soljo

118 Henry Moore by Harold David

128 Exit by Derek Henderson

136 White Light by David Manelberg

152 Night Wanderer by Pierre Toussaint

162 Drawn by Bec Parsons

CONTENTS

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elixir

Spring 2010 Issue 23

On the cover:Llot llov’s installation at the Create Berlin exhibition in Brick Lane, London

THE CREATIVE AND DESIGN INITIATIVE FROM BERLIN!

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Book collection cover design and illustration | Penguin Books

The Brief

The brief was to create a set of covers for a collection of classics for Penguin Books

The solution

• Each of these stories has a stark edge to it, so this was reflected in the minimal black and white approach

• The stories are also set in particular locations, so pen, ink and watercolour were used to create these illustrations

Philippe Crump

Magazine insert design | World Expeditions

The Brief

The brief was to create a set of magazine inserts for World Expeditions tours to Tibet, Peru and Mongolia. The target market was a combination of people taking sabbaticals or on career breaks

The solution

• A set of three magazine insert which use the predominant colour in the photographs to create the look and feel for the piece

• The maps and layout are deliberately clean and clear as the photography is the focal point for the piece

Philippe Crump

TIBETYou have to face it sooner or later‚ well you are reading this magazine aren‘t you? That means something to both you and us‚ you can’t deny that irresistible craving for grand adventure

World Expeditions Classic Adventures – The High Road to Lhasa

This is our classic Tibetan journey, a rugged crossing of the Tibetan Plateau linking the fabled city of Lhasa with Kathmandu. In the company of our Tibetan speaking guides we include the cultural highlights of Lhasa including the Potala Palace, the Jokhang temple, the Norbulingka plus the Drepung and Sera monasteries, with visits to Gyantse (the Kumbum chorten) and Shigatse.

www.worldexpeditions.com

We venture onward to a pilgrim’s passage,

interested?

A distinct highlight of the journey is our diversion to the famous Rongphu Valley to see Mount Everest’s north face from the famous historic 1922 Base Camp - an experience shared by only a handful of dedicated travellers each year on this remarkable journey through a once forbidden land.

Quick FactsTrip Grading: 2/10

Duration: 14 days

Countries: Tibet

Next trip: 19 April

Pricing: USD2361

Ask an expert Phone us on 0800 7200 2365 Open from 9am – 5.30 Monday to Friday

LhaseGyantseShigatse

Lhaze

Kathmandu

You have to face it sooner or later‚ well you are reading this magazine aren‘t you? That means something to both you and us‚ you can’t deny that irresistible craving for grand adventure

World Expeditions Classic Adventures – Andes & Altiplan trek

Trekking accross the Andes is an exhilarating experience, after savoring the historical and cultural highlights of Cusco and the Sacred Valley of the Incas, whilst taking our time acclimatising, we commence our trek. For seven days we explore the Andean wilderness following trails to the soaring heights of the Cordillera Vilcabamba and establishing camp beneath the awesome flanks of 6220m Salcantay.


Find yourself at the source of the Amazon

interested?

This trail is less trodden than the Inca Trail and is highly regarded by trekkers. On the final day we join the legendary Inca Trail for that post card view of Machu Picchu from the Sun Gate. We continue into Bolivia and begin our trek in the Condoriri region before continuing onto the Spanish capital of La Paz to capture the cultural pulse of Bolivia.

PERU



Duration: 14 days

Countries: Tibet

Next trip: 19 April

Pricing: USD2361

Lima Machu Picchu

Puno La Paz

You have to face it sooner or later‚ well you are reading this magazine aren‘t you? That means something to both you and us‚ you can’t deny that irresistible craving for grand adventure

World Expeditions Classic Adventures – Mongolian panorama

Explore the mountain glaciers, desert landscapes, large lake basins and steppe grasslands in far western Mongolia on this exhilarating journey. Starting in Ulaanbaatar, we fly to western Mongolia and head into the mountains, trekking to the impressive glacier at Turgen Mountain. A highlight will be the Naadam festival with its amazing displays of horse racing, archery and wrestling. In the Altai Tavan Bogd National Park we undertake


Share life with Mongol nomads

interested?

the second part of our trek, incorporating visits with local nomadic herders to learn about their traditional way of life from the eagle hunting prowess of the Kazakhs to the hauntingly beautiful throat-singing of the Tuvan people. There is also an option to extend your trip with a camel ride through the expansive Gobi Desert.

MONGOLIA



Duration: 14 days

Countries: Tibet

Next trip: 19 April

Pricing: USD2361

Ulann Davaa

Turgen

Ulann baatar

[email protected]+44 (0)7786 802 261

Philippe Crump