Philadelphia Eagles

Philadelphia Eagles

Football Stadium Negotiations

Eagles Negotiation Objectives

Eagles Negotiation Objectives

Benefits To Sponsor

• 68 thousand Eagles fans attend each of 8 home football games.

• Eagles have reached playoffs previous five years.

• Additional events and concerts held regularly.

Name Placement

• Provide one large logo above main entrance in addition to stadium name.

• Corporate name above each of three HDTV video screens

• Corporate name around wall of field in view of TV camera.

Corporate Compensation

• Title sponsor will receive:

• two luxury suits to every event

• 500 club level seats (250 on each 50 yard line) to every event

• 100 VIP parking spaces

• 500 parking spaces in parking grarage

Financial Objectives

• Secure a new 10 year, $100M stadium naming rights agreement for Lincoln Financial Field.

Wachovia Negotiation Objectives

Wachovia Negotiation Objectives

Stadium Sign placement

• Wachovia desires signs at the following locations:

• One logo above each of the two main entrances to the stadium

• Corporate logo above all three HDTV screens

Corporate Compensation

• Wachovia requests:

• three luxury boxes to every event

• 250 club level seats

• 150 VIP parking spaces

• 200 parking spaces in parking garage

Additional Requirements• All ATM locations

must be Wachovia, and there will be one ATM for every 1,000 seats.

• A full service Wachovia bank must be located on the premises. Wachovia will compensate with fair market value.

Finiancial Package

• Wachovia is willing to offer a 20 year, $140M package for the naming rights of the Philadelphia Eagles’ stadium.

Final Joint Sponsorship Agreement

Final Joint Sponsorship Agreement

Sign Placement

• Two signs will be placed on the face of the stadium. One over each main entrance. The Eagles will pay to have one constructed, and Wachvoia will pay for the construction of the second.

Outside Sign Placement

Sign Placement

• Each of the three HDTV screens will have Wachovia’s logo above and below the screeen.

Scoreboard Sign Placement

Sign Placement

• The walls of the field will be painted with the Wachovia logo

Field Sign Placement

Corporate Seating

• Wachovia will receive two luxury boxes to each event held at the Eagles’ stadium. They will be adjacent at the 50 yard line

• Each luxury box has 18 outdoor seats.

Luxury Boxes

Corporate Seating

• Wachovia will receive 1,000 club level seats to every event at the Eagles’ stadium

• Wachovia will receive 150 VIP Parking Passes, valid at all events

• Wachovia will receive 500 Parking Garage passes

Club Level Seats & Parking

Additional Conditions

• All ATMs in the stadium must be Wachovia brand and there will be one for every 1,000 seats.

Wachovia Brand Items

Additional Conditions

• There will be one full service Wachovia branch located in the stadium. Wachovia will pay $10,000 per month to rent the space

Wachovia Brand Items

Financial Package

• Wachovia will pay $8M per year for 15 years ($120M total) to be the naming sponsor of the Philadelphia Eagles.

• The name of the stadium will be:

• Wachovia Field