phase4 presentation

7/30/2019 Phase4 Presentation

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GOODVIBES

PULSE MUSIC THERAPY BRAND GUIDE

Wednesday, November 28, 2012

Music is such a mysterious tool for our emotions. Just a simple melody can orchestrate

how we feel and move us in inspiring ways. Music has become elemental for lifeas

something people can live through and express themselves through.


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Meet Clark Benson. As a child, Clark really struggled socializing and expressing how he was

feeling for fear nobody would understand. His dad noticed his obsession over vinyl records

at 14, and decided to buy him a guitar. Soon enough, that guitar became Clarks outlet forwhat he was feeling. Soon he was starting a band, making friends through music, and

putting his emotions into writing passionate music. Later on in life, Clark wanted his

experience through music to help others as it helped him. Thus he founded ...


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Pulse.


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WHO IS PULSE?


so who is pulse exactly?pulse is a music therapy center dedicated to help troubled youth use music as an outlet for their emotions.


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our mission is to utilize music in a comfortable environmentas a unifying forceto bring adolescents of diferent backgrounds and social groups togetherwith music to overcome problems, to promote self-esteem and to express themselves.


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we value the impact that music can have on a life.We believe that our teen years can be one of the most confusing stages growing up.We want to help youth through this significant period of growth in a way through music.


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our philosophy is basically summarized in our brand essence: making music, changing lives. ......We hope to do this by being...


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PASSIONATE


Passion is what draws us to music in the first place.We all have a song that we really feel and can relate to. We have favorite bands who sing passionately about something weunderstand,and that passion makes the music have more of an impact on us.Passion is the core of what makes music so significant and incredible to us.Its this passion that will drive troubled youth to express themselves and inspire others to do the same.which brings me to our next attribute...


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INSPIRING


Pulse aims to inspire youth to want to actually overcome their problems in an enjoyable and expressive way through music.We want to show them through our imagery and words how powerful of a tool music can be, during even the worst of times.When seeing another so deeply passionate about something, it inspires others to want to understand and participate.


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COMFORTABLE


Unlike many therapy centers, Pulse has an extremely welcoming, homey environment.We want our patients to feel safe and comfortable to freely explore music of all types.We also want to give them the option and space to work in complete solitude or corroboratively.


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our audience is primarily troubled youth seeking an escape through music.


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WHATS OUR STYLE?


TYPE CHOICES


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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

0123456789

0123456789

BRANDON GROTESQUE LIGHT

MEDDON REGULAR


Meddon, the typeface used for the logotype, was chosen to come ofas personal and relaxed.It can be tied to somebody writing a song or a poem quickly in a notebook.The type also has a heart monitor-like feel with its swift up and down strokes, connecting it back to the brand name.Brandon Grotesque is used for body text and places that need to be read more easily.

COLORS + PATTERNS


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Pulse primarily uses this bright, pinkish red color which gives ofa bold statement. Red and pink are both often associated withpassion as well.This brand utilizes a variety of rhythmic patterns throughout its system in order to visualize music in a clean, modern waythroughout its applications. These patterns can stand alone, or they can overlay imagery and other elements.

BRANDMARK


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the brandmark visualizes music elements showing a progressing beat, or pulse, getting louder or faster. This upwardsprogression also implies the idea of growth and advancement through music therapy. The diferent shapes representtransformation through this progression.

NAMING CONVENTION


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MUSICTHERAPY


By naming our therapy center Pulse, were connecting the inner self, relating to the pulsating heart beat, to a musical pulse. Themore inspired or passionate we are about something, the more our pulse picks up in excitement. We want our clients to expresswhats within through music. Connecting their pulse within with a musical pulse externally.

LOGOTYPE


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MUSICTHERAPY

M A K I N G M U S I C , C H A N G I N G L I V E S


As stated before, the chosen type for pulse aims to frame the brand in a more personal, relaxed light.music therapy is added below the name in order to clarify what we do.However, for spaces where this may already be known, this clarification can be interchanged with our tagline.

STAGING AREA


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When our signature is placed elsewhere, the space around the type should be equal to the height of music therapy which is evenlyaligned to the bottom and right side of pulse.

CORRECT/INCORRECT USES


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CORRECT USES INCORRECT USES


When applying our signature elsewhere, please take a moment to think about how you apply it relating to our standards. Dontever stretch the logo, try to find a diferent pink or red to use, or add any crazy efects such as drop shadows that will make ithard to read.

IMAGE TREATMENT


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Because Pulse aims to drive the passionate side of music, weve decided to make most of our imagery a high contrast, duotonecolored in order to increase the beauty and make them more timeless and inspiring. The brands patterns can be overlaid with theimagery and carefully paired up so the rhythmic pattern makes sense with the shown musical instrument.

IMAGE TREATMENT


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The imagery is most often youth taking part in musical activities, showing passion for what theyre doing.The images are generally slightly out of focus, looking as though they were taken with old film.When color imagery is used, it also has this outdated, filtered look. This provides an imperfect, timeless feel that fits well with ourcomfortable atmosphere.


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WHERES OUR STYLE USED?



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can be used on stationery...The stationery carries the rhythmic patterns throughout each applications. The reddish-pink and white are highly contrasted,making a bold, memorable statement with a friendly attitude.


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A typical letter, used to contact therapist, clients, or incoming clients again uses a couple diferent rhythmic patterns on theletterhead, as well as the contrasting back side.


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The envelopes that such things would be sent in subtly hint again at the brands rhythmic patterns, mimicking the letterhead.


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A typical invoice to be sent out the clients. This is visibly diferent from a standard letter. Its straightforward by using thepatterns more subtly. However, the invoice continues to use Pulses lighthearted, easy going language.


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The business cards contrast from the front to back, with the back ranging from a variety of subtle, rhythmic patterns on red so tocatch the viewers attention. The front side has the brandmark and contact information on white, coming ofmore subtly to getthe information across.


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On the Pulse iPhone app, clients have the ability to upload and listen to music made during their therapy sessions. For the moresecluded members, they have the ability to remain anonymous. This app would be available only for clients and supportingtherapists. This app can also be used to contact Pulse friends, as well as set up appointments, pay bills, etc.


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HOME ABOUT L ISTEN B LO G C ON TA CT

INVITATION TO A CLOSET - ANON YMOUS

MUSICTHERAPY

Music therapy is an established health profession in which music is usedwithin a therapeutic relationship to address physical, emotional, cogn itive,and social needs of individuals. After assessing the strengths and needs ofeach client, Pulse provides the indicated treatment including creating, sing-ing, moving to, and/or listening to music to change lives through music.

CHANGING L IVES


The website also has this ability to play selected music. It also digs deeper into what Pulse is all about, and shows progress of thetherapy center for therapists to look at for recommending patients. This website utilizes inspiring text on passionate, musicalimagery to inspire both therapists and musicians to understand Pulses essence.


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Pulses t-shirts are styled with more of the rhythmic patterns repeated. These shirts contrast between more graphically heavystyles


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and more simplistic styles, so to have options for all types of clients.


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Pulse owns this vintage volkswagon to be used when the group takes trips to small concerts or music workshops for inspiration.The Volkswagon fits well with Pulses style, and also has plenty of room to accommodate for many people and/or musicalequipment.


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Pulse is located in downtown Kansas City in an old brick building. We chose to locate it in such a location in order to stick withour attribute, comfortable and because it fits our vintage style. Being located downtown, Pulse is more likely to attract a youngerage group.


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In order to better get across Pulses mission, weve created a motion piece to inspire our audience. This piece shows an exampleof how Pulse inspires and brings music into lives, so that it is really coming from the heart into the music in a passionate way.This is shown through quick, moving illustrations that trace each musicians body from the general direction of their heart intotheir instruments. Connecting the human heart to the music also relates directly to our naming concept for Pulse.


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In order to better get across Pulses mission, weve created a motion piece to inspire our audience. This piece shows an exampleof how Pulse inspires and brings music into lives, so that it is really coming from the heart into the music in a passionate way.This is shown through quick, moving illustrations that trace each musicians body from the general direction of their heart intotheir instruments. Connecting the human heart to the music also relates directly to our naming concept for Pulse.


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MAKING MUSIC, CHANGING LIVES


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