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    September 2013

    PsorCARE program to help manage

    psoriasis more effectively

    Natural remedies

    oen rst choice for

    anxiety and insomnia

    Seeing AMD through the

    eyes of a paent

    News Feature

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    News | Pharmacy Today | September 20133

    By Saras Ramiya

    The Psoriasis Coach All-Round Educa-tion (PsorCARE) program aims to en-hance the counseling skills of healthcare

    practitioners to optimize treatment outcomes.Psoriasis is a lile-understood skin con-

    dition that carries a strong social stigma. Its

    emotional impact on patients oen far out-weighs the diseases physical impact. This iswhy good support and guidance from health-care providers is crucial in achieving optimaltreatment adherence, one of the main chal-lenges in psoriasis management.

    PsorCARE is a peer-based training plat-form that teaches trainees how to achievea balance between asking, listening and in-forming when communicating with patientsabout living with and overcoming the burdenof psoriasis. The program also enables train-ees to translate theoretical approaches intopractical implementation.

    Caring for patients with chronic skin dis-eases such as psoriasis is not only a science butan art which requires continuous support bya dedicated counselor. Nurses best equippedwith the necessary knowledge would ensure

    beer outcomes in the management of psoria-sis by improving patient adherence to topicaltreatments which are the mainstay of man-agement of majority of patients, said NajeebAhmad Mohd Safdar, president of the Der-matological Society of Malaysia.

    The session, held in June, was led by Bar-bara Page, a dermatology liaison nurse spe-cialist at the Queen Margaret Hospital in Scot-land, UK. Aside from adhering to medicaltreatments, psoriasis patients also face physi-cal and emotional challenges in their daily

    lives and it is important for us, as healthcare

    providers, to recognize these challenges andprovide them with the much needed support.With the PsorCARE program, I am pleased tohave the opportunity to share my experienceswith other healthcare providers in Malaysiato help enhance our capabilities to further

    benet these patients, said Ms. Page.For patients who require long-term thera-

    py, treatment adherence whether it be me-

    dicinal, behavioral, lifestyle or a combinationof treatments is essential for achieving opti-mal outcomes. Extensive market research hasidentied that adherence is founded on goodcommunication and a positive relationship be-tween patients and healthcare practitioners.This applies in particular to nurses who are inregular contact with patients. (J Eur Acad Der-matol Venereol 2011;25 Suppl 4:9-14)

    Psoriasis patients nd it challenging to ad-here to their treatment modality because theapplication of their medicine requires disci-

    PsorCARE program to help manage

    psoriasis more effectively

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    News | Pharmacy Today | September 20134

    pline and patience, and this impacts their life-

    style. More signicantly, the lack of apparent

    results dampens their morale which, in turn,

    aects negatively the follow-through with

    recommended treatment.LEO Pharma developed the PsorCARE

    program in collaboration with PsorAsia (the

    Federation of Psoriasis Association in Asia-

    Pacic).

    Research has shown that there is a signi-

    cant need to bridge the gap between admin-

    istering medical treatments and providing

    patient support. Programs such as PsorCARE

    are an essential platform that allows us to

    share sustainable approaches with health-

    care providers to help them address the high

    prevalence in treatment non-adherence and

    respond to the patients unmet needs, said

    Josef De Guzman, president, PsorAsia.

    LEO Pharma is commied to partner with

    healthcare professional, doctors, nurses andpharmacists in helping psoriasis patients im-

    prove their lives and overcome their burden

    of disease and treatment. We are aware of the

    challenges that psoriasis patients face and we

    want them to know that trained support is

    available. Our ultimate aim is to give these pa-

    tients hope and empower them with the ability

    to control their psoriasis conditions and even-

    tually improve their quality of life, said Tan

    Keng Aun, country manager of LEO Pharma

    Malaysia.

    By Rajesh Kumar

    Nicotine replacement therapies (NRT)

    and other licensed drugs can indeed

    help people quit smoking, a system-

    atic review has conrmed.

    The overview of previous Cochrane re-

    views supports the use of smoking cessation

    medications that are already widely licensedinternationally, and shows that another drug

    licensed in Russia could hold potential as an

    eective and aordable treatment. The nd-

    ings serve as a reassurance to pharmacists

    and other health professionals involved in

    smoking cessation programs.

    In most countries, including the US and Eu-

    rope, the only medications currently licensed

    for smoking cessation are NRTs such as nico-

    tine patches and gums, the antidepressant

    bupropion and the drug varenicline, which

    blunts the eects of nicotine on nicotine re-

    ceptors in the brain. In Russia and other parts

    of Eastern Europe, cytisine, similar to vareni-

    cline, is also licensed for smoking cessation.

    The researchers combined the ndings of

    Quit smoking medications are effective

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    News | Pharmacy Today | September 20135

    existing Cochrane reviews on the subject,

    using all the available data from across in-

    dividual reviews. In total, they collected

    evidence from 267 studies, which together

    involved a total of 101,804 people. The stud-ies covered a wide variety of licensed and

    unlicensed smoking cessation medications,

    comparing the treatments with placebo, and

    the three main treatments with each other. If

    a person stopped smoking for six months or

    longer, this was considered a successful quit

    aempt.

    The three widely licensed medications

    and cytisine all improved smokers chances

    of quiing. The odds of quiing were about

    80% higher with single NRT or bupropion

    than with placebo, and between two and

    three times higher with varenicline than with

    placebo. However, varenicline was about 50

    percent more eective than any single formu-

    lation of NRT (patches, gum, sprays, lozenges

    and inhalers), but similar in ecacy to com-

    bining two types of NRT. Based on two recent

    trials, cytisine improved the chances of quit-

    ting nearly four-fold compared with placebo.

    Among other treatments tested, nortriptyline,

    another antidepressant drug, was more eec-

    tive than placebo, but did not oer any ad-

    ditional improvement when combined with

    NRT.

    This review provides strong evidence that

    the three main treatments, nicotine replace-

    ment therapy, bupropion and varenicline, canall help people to stop smoking, said lead

    researcher Kate Cahill, of the department of

    primary care health sciences at the University

    of Oxford in Oxford, UK. Although cytisine

    is not currently licensed for smoking cessa-

    tion in most of the world, these data suggest

    it has potential as an eective and aordable

    therapy.

    The researchers also assessed the safety of

    dierent medications. Bupropion, which is

    known to trigger occasional seizures in vul-

    nerable people, did not lead to an increase in

    the rate of seizures when used for smoking

    cessation in its slow-release version. Overall,

    NRT, bupropion and varenicline are consid-

    ered low-risk treatments, although the re-

    searchers say the results are currently less

    clear-cut for varenicline.

    Further research may be warranted into

    the safety of varenicline, said Dr. Cahill.

    However, in the trials we looked at we did

    not detect evidence of any increase in neuro-

    psychiatric, heart or circulatory problems.

    READ JPOG ANYTIME, ANYWHERE.Download the digital edition today at www.jpog.com

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    News | Pharmacy Today | September 20136

    By Leonard Yap

    The impact of age-related macular de-generation (AMD) goes far beyond vi-sual impairment as it can also greatly

    aect a persons self-esteem and condence,says an AMD patient.

    People [with AMD] do become very dis-tressed [with their predicament], people even

    become depressed. In some cases people

    even consider suicide, said Dennis Lewis, apatient ambassador for AMD Alliance Inter-national.

    Patients commonly have low self-esteemand many suer from depression as they feelthey are a burden on their families and friends

    because they are no longer able to performmany tasks independently, he said.

    This feeling is particularly painful whenthe person is a senior member of the family.

    Alternatively, it could happen to somebodywho has had a very successful career and feelsthat these achievements have become history.

    [Suddenly] we are facing a future of hav-ing to rely on people for even simple thingslike pouring a drink. I would be worried thatI will spill it. So people start to feel that theyare going to be a burden on the family andyet, as the senior person, they see it as their

    responsibility to look aer the family, whichis a challenge, he said.

    Some people will think, I am stupid I have accidents all the time, just small acci-dents. It gnaws away at my self-esteem andindependence. Instead of pouring water intoa glass, I might miss the glass. I may walk uptwo steps and miss my step and fall.

    Mr Lewis related how he once mistook hiswifes black handbag for the cat. My wifehas a black handbag with a handle and, guesswhat I stroked the other day? It was the hand-

    bag and not the cat. It made me feel a bit stu-pid.

    AMD is not an eye condition that makespeople completely blind. In the UK, I am le-gally registered as blind, but I can step overhere and touch the microphone. Here is mydaughter, and I can see the audience. I am notcompletely blind. This makes me feel like afraud. People feel I am a bit of a fraud and thisis how it aects the individual. Many peoplekeep these feelings to themselves, he said.

    How AMD changes lives

    Mr Lewis said although he was looking at theaudience, he was not certain that the audiencewas looking at him. If I go back past two orfour rows, I dont even know if you are there.

    This is what people live with every day withfully developed AMD. He also spoke of howhis blindness aects his ability to communi-cate, particularly as he talked to an audience.I have some notes in front of me which Icant read easily, but I wrote them so I think Ishould know what I am saying.

    The ability to read and write is oen verydicult; watching television is a challenge,even if one sits very close to it. If I watch my

    favorite sport, which is football, I can see blueand red, but I cant recognize the player. So it

    Seeing AMD through the eyes of a patient

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    becomes very dicult.

    One of the very big symptoms for me is

    something that I mentioned earlier, which is

    recognizing faces and communicating visu-

    ally, because across a crowded room I dontknow who I know. He described how he

    has to walk up to a person and stick his nose

    right in front of the person to recognize who

    he is talking to when he aends a confer-

    ence.

    I am not sure how you would react if I

    came right up to you and stuck my face into

    yours and said, I just want to check if I know

    you. We dont want to do that, it would be in-

    vading somebody elses space. This is a com-

    mon problem for those with AMD. He also

    related how he would oen be walking down

    the street and someone would say, Hey! You

    walked straight past me. Why are you ignor-

    ing me?

    Another serious loss is the ability to drive.

    People with AMD cannot drive, thus serious-

    ly aecting their independence and mobility,

    he said.

    He recounted how AMD took over his life

    30 years ago. He used to work in the banking

    industry, and the onset of the disease ended

    his career prematurely. I had to stop work-

    ing because I could not do my job to the best

    of my ability anymore.Being plundered of good vision did not

    stop Mr Lewis from living and giving back to

    fellow AMD suerers by becoming involved

    in the Macular Society in the UK. He eventu-

    ally became a board member of the Macular

    Society and a founding member of an orga-

    nization which oers emotional support to

    people with the condition. This is a growing

    organization and we network with each other

    throughout the UK to make sure emotional

    support is oered wherever necessary.

    Having AMD is not a death sentence, but

    it is a huge challenge. With the right help and

    support, one can overcome it and continue

    living a good life. But prevention should be

    the priority and eye health must be taken very

    seriously, he added.

    Mr Lewis was speaking at the recent

    Retinal Diseases Awareness Week in Petaling

    Jaya.

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    By Pank Jit Sin

    Urinary incontinence is oen mistak-

    enly associated with immaturity

    or impaired mental capacity. Thus,

    women who suer from urinary leakage of-

    ten face embarrassment and a compromised

    quality of life.

    This was the messaged highlighted by a

    new campaign spearheaded by Poise, in

    conjunction with World Continence Week

    2013. Armed with the tagline Embracing the

    Realities of Womanhood and Light Urinary

    Leakage, Poise aimed to inspire people suf-

    fering from light urinary leakage (LUL) to

    arm themselves with the right information

    and the right tools to manage the condition

    eectively.

    The campaign also endeavored to bring

    positive, empowering LUL education to all

    women via educational articles in the print

    media, social media, radio and consumer en-

    gagement programs in high-trac locations,

    and retail outlets.

    Poise also unveiled its new LUL pads and

    liners during the event. The new pads are en-

    riched with natural extracts of aloe vera andvitamin E, both proven to protect skin from

    irritation.

    Soo Wan Yee, marketing director of Kim-

    berly-Clark Malaysia, manufacturer of Poise

    products, said: Many women rely on nor-

    mal liners or sanitary pads to cope with uri-

    nary leaks, but these arent equipped to han-

    dle them as they arent made to absorb uid

    quickly or in large volumes, and not made to

    prevent odor.

    Hence, using wrong products leaves

    women susceptible to wetness, leakage and

    the strong [urine] odor this unpleasant situ-

    ation can lead to discomfort, self-conscious-

    ness and anxiety when they are around oth-

    ers friends, family or colleagues, said Ms

    Soo.

    Celebrity Raja Azura, Poises ambassa-

    dor and advocate for womanly confidence,

    said: We need to accept LUL as a reality

    and embrace the fact that it can be man-

    aged with a good dose of humor, confi-

    dence and the right solution Im living

    proof of that!

    LUL aects one-in-four women above 35

    years of age at least once a week, and is anissue surrounded by embarrassment, misin-

    formation and mismanagement.

    Dont let incontinence put a damper on life

    wrong products leaves women

    susceptible to wetness, leakage and

    the strong [urine] odor ...

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    Relieves &SuppressesChesty Cough

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    News | Pharmacy Today | September 201310

    By Malvinderjit Kaur Dhillon

    Endometriosis occurs when the endome-

    trial lining of the uterus aaches and

    starts to grow on the surfaces of organs

    in the pelvic and abdominal areas, where it

    does not normally grow.

    Endometrial cells can implant in the ova-

    ries, fallopian tubes, outer surface of the uter-

    us or intestines, or in the pelvic cavity. Lesscommonly, they can be found in the vagina,

    cervix and bladder.

    Endometrial tissue outside the womb re-

    acts to changing levels of hormones in the

    body during the menstrual cycle, causing it

    to grow. This can cause inammation and for-

    mation of scar tissue, leading to pain.

    Endometriosis is a chronic and painful

    disease. In some women, there is no perma-nent cure. The pain can be both physically

    and mentally exhausting, greatly impact-

    ing women in the prime of their lives and

    aecting their work life and personal rela-

    tionships, said gynecological oncologist Dr.

    Suresh Kumarasamy.

    This debilitating disease aects almost a

    million women during their reproductive

    years. Risk factors for developing endome-triosis include women starting their period at

    a young age, who have heavy or long-lasting

    periods, who have short monthly cycles or

    who are related to someone who has endo-

    metriosis. The condition is common among

    women experiencing infertility; however, it

    does not prevent conception.

    A recent study that investigated the link

    between endometriosis, and body mass index

    (BMI), found that the lower a womans BMI,

    the higher her risk of having endometriosis.(Hum Reprod 2013;28(7):1783-92)

    Some common symptoms of endometriosis

    include chronic pelvic pain, period pain and

    pain aer sexual activity. Other symptoms are

    fatigue, painful bowel movements during pe-

    riods and lower back pain.

    A survey in Malaysia revealed that women

    waited 2 years aer experiencing symptoms of

    endometriosis before they sought treatment.Over 60% of these women delayed seeking

    treatment as they expected their symptoms to

    go away. I urge women with symptoms suspi-

    cious of endometriosis not to suer in silence

    and to seek medical aention as early as pos-

    sible, said Dr. Suresh.

    Diagnosis of endometriosis can be chal-

    lenging as symptoms may not always be

    present. Dierent women experience dier-ent degrees of pain and the amount of pain

    experienced is not always related to the size

    or number of endometrial lesions. The lack of

    awareness surrounding endometriosis causes

    women to link their symptoms to dysmenor-

    rhea. Endometriosis is diagnosed by physi-

    cal and pelvic examinations, ultrasound and

    magnetic resonance imaging (MRI) tests and,

    most accurately, laparoscopy. Sometimes, a

    biopsy is also done to conrm the diagnosis.

    Endometriosis the painful truth

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    The aim of treatment is to relieve pain,

    slow the growth of the endometrium-like tis-

    sue, improve or protect fertility, and prevent

    the disease from recurring.

    There is pressing need for more eectivetreatment options for endometriosis. Cur-

    rent treatments oen do not meet the needs

    of all women living with endometriosis and

    may only be safe and/or eective for a limited

    period of time. For example, GnRH analogue

    injections are currently the most eective op-

    tion for women suering from endometriosis,

    but these can only be used for 6 months due

    to concerns about side eects, including bone

    thinning, said Premitha Damodaran, a con-

    sultant obstetrician and gynecologist.

    Dr. Suresh and Dr. Premitha were speak-

    ing at the launch of Visanne, a new oral treat-ment for endometriosis containing dienogest.

    Dienogest has been found to signicantly

    reduce pain associated with endometriosis. It

    also reduced the severity of endometriosis, with

    one-third of diagnosed women no longer hav-

    ing evidence of endometriosis aer 24 weeks

    of treatment with dienogest. (Int J Gynaecol Ob-

    stet 2010;108:21-5)

    By Leonard Yap

    Alpha lipoic acid (ALA), a compoundinitially classied as a vitamin when

    it was rst discovered more than half

    a century ago, possesses potent antioxidant

    properties that could prevent healthy cells

    from geing damaged by free radicals.

    The new interest in ALA was aer mount-

    ing evidence showed its potential in the treat-

    ment of nerve damage and diabetes, said an

    expert.Research has shown that ALA is many

    times more potent as an antioxidant than vi-

    tamins C and E. This may be due to the fact

    that ALA dissolves in both fat and water, said

    Lenny da Costa, a consultant geriatrician,

    preventive cardiologist and specialist in anti-

    aging therapy.

    This gives it a unique ability to scavenge

    more wayward free-radical cells than most

    other antioxidants, which either tend to dis-

    solve in fat or in water, he said.

    ALA exists in many foods. It is also madenaturally in our bodies, but only in tiny

    amounts. ALA helps protect the mitochon-

    dria, the cells powerhouse, and DNA materi-

    al from oxidative stress. ALA also works with

    vitamins C and E by recycling them, making

    them more eective. Currently, there is no

    other antioxidant that can perform this feat,

    said Dr. da Costa.

    ALA also assists the B vitamins in produc-

    ing energy from proteins, carbohydrates and

    ALA to the resuce!

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    FAQs on ED answered

    fats from food, he added. It is used in the body

    to induce the breakdown of carbohydrates

    and to make energy for organs in the body.

    Several studies have found that ALA can

    improve insulin resistance. They have alsodiscovered that ALA supplements can help

    with neuropathy, nerve damage caused by

    diabetes or cancer treatment. ALA appears

    to reduce symptoms like pain, tingling, and

    prickling in the feet and legs. It may also help

    protect the retina from some of the damage

    that can occur due to diabetes.

    There is some early evidence that long-

    term use of ALA may help with the symp-

    toms of dementia. Other studies suggest that

    ALA creams could repair skin damage related

    to aging. ALA has also been researched as a

    treatment for many other conditions. These

    include Amanita mushroom poisoning, glau-

    coma, kidney disease, migraine and periph-

    eral arterial disease. The evidence for these

    indications remain unclear.

    Though the eects of ALA on diabetes and

    cancer are promising, patients should seek

    proper medical treatment rst.

    Dr. da Costa was speaking at the 10th Ma-

    laysian Conference and Exhibition on Anti-

    Aging, Aesthetic and Regenerative Medicinein Kuala Lumpur.

    Natural sources of ALA

    Many foods contain ALA in very low amounts.

    These include spinach, broccoli, yams, pota-

    toes, yeast, tomatoes, brussels sprouts, car-

    rots, beets and rice bran.

    Red meat, particularly organs like liver, is

    also a good source.

    How much to take?

    ALA is an unproven treatment and there is no

    established dose. Some studies used between

    600-1,200 mg daily for diabetes and neuropa-

    thy. One review concluded that the evidence

    is convincing for the use of 600 mg daily for

    three weeks to treat symptoms of diabetic

    neuropathy.

    By Malvinderjit Kaur Dhillon

    Afree booklet entitled Your Question

    on ED is now available to the public.

    It aims to provide answers to ques-

    tions frequently asked by Malaysians about

    erectile dysfunction (ED).

    Malaysian men and their spouses still nd

    it dicult to talk about their sexual health and

    address their ED condition with their doctor

    or healthcare professional. Understanding

    their sentiments, we collaborated with phar-

    macies to make available a private platform

    for members of the public to ask any ques-tions about ED which they deemed too em-

    barrassing to ask their doctor, said Vicknesh

    Welluppillai, medical director of Pzer.

    We were overwhelmed by the response

    and hope the answers stated via the booklet

    will motivate them to seek further treatment

    of their ED condition via the proper chan-

    nels as stated in the booklet. The booklet also

    serves to increase their understanding of ED

    as a medical condition, which could also be a

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    pre-cursor to other medical conditions, said

    Dr Vicknesh.

    Among the questions asked by men and

    women aged 21 to 65 were Whom should I

    consult if I suspect that I have ED, Can ED betreated? and Is ED caused by low testoster-

    one level or low libido?. The most repeatedly

    asked questions were picked and answered

    by Ong Teng Aik, a consultant urologist at

    University Malaya Medical Centre (UMMC).

    People may not be aware that, amongst

    others, hardness level is the rst indication if

    someone has ED. There are four hardness lev-

    els for men to gauge if they have ED and theErection Hardness Score (EHS) Grade, which

    ranges from 1 until 4, is clearly explained in the

    booklet. Grade 1 means severe ED, where your

    erectile hardness is akin to the soness of a

    tofu, Grade 2 is akin to a peeled banana, Grade

    3 an unpeeled banana and Grade 4, a cucum-

    ber, which is the best erectile hardness you will

    want. It is important for men and women to

    be satised with erection hardness as penilehardness is associated with satisfaction with

    sex and with life overall, said Prof. Ong.

    According to the 2009 Ideal Sex Survey,

    both men and women in Asia agreed that

    erection hardness or the ability to maintain

    an erection ranks as the most important ele-

    ment for ideal sex. Eighty percent of men and

    women valued the quality of sex over quan-

    tity of sex.Late last year, Pzer Malaysia launched

    this initiative under its We Love, Sustaining

    Passions Campaign to encourage couples to

    ask questions and arm themselves with the

    power of knowledge on ED. This eort led

    to couples enjoying greater intimacy and

    strengthened bonds.

    Query boxes were made available at se-

    lected pharmacies, providing an outlet for

    the public to drop o any ED-related ques-

    tions and have them answered by a qualiedhealthcare professional.

    The booklet also includes facts from the

    2009 Ideal Sex Survey and The Asia Pacif-ic Sexual Health and Overall Wellness (AP

    SHOW) survey. The objectives of these sur-

    veys were to examine the perception of men

    and women on ideal sex, and the importance

    of erectile hardness in their relationship and

    satisfaction with life overall.

    The booklet is available at more than 80

    participating pharmacies in three dierent

    languages; English, Bahasa Malaysia and

    Chinese.

    Eighty percent of men and

    women valued the quality

    of sex over quantity of sex

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    News | Pharmacy Today | September 201315

    Tracking of polypharmacy across Dis-trict Health Boards (DHBs) in New

    Zealand has highlighted a trend of old-

    er people taking multiple medications, which

    may be doing more harm than good.

    While rates varied from DHB to DHB,

    the Health Quality and Safety Commissions

    (HQSC) new Atlas of Healthcare Variation

    shows a high rate of polypharmacy in elderly

    people across the board, which increases aspeople age.

    Around one-in-four people aged 65 to 74

    received ve or more long-term medicines in

    2011, according to national data.

    This gure doubled once people reached

    85, and those aged 85 and over were 2.5 times

    more likely to receive 11 or more medicines

    than those aged 65 to 74.

    The frequency of adverse drug events in-creases with the number of medicines taken:

    13% with two medicines, 58% with ve medi-

    cines and 82% when seven or more medicines

    were taken, the HQSC website said.

    While these increased rates do not neces-

    sarily indicate overprescribing, older people,

    especially if frail or suering from multiple

    conditions, are more vulnerable to medicine-

    related illness and death.Possible negative outcomes of polyphar-

    macy are reduced adherence, high costs for

    both patients and health services, and in-

    creased adverse eects and interactions.

    Also of concern to the HQSC is an increase

    in prescriptions of benzodiazepines and anti-

    psychotics as people get older.

    People on these drugs have a substantially

    higher risk of adverse eects, including im-

    paired functional ability, agitation, confusion,

    blurred vision, urinary retention, constipa-tion, postural hypotension and falls. Combin-

    ing the two drugs further increases the chance

    of adverse eects.

    According to the HQSC Atlas, up to one-in-

    ve people aged 85 years and over were given

    benzodiazepines or antipsychotics in 2011.

    While the rate of concurrent use of the two

    is reassuringly low, the variation between

    DHBs indicates a lack of standardized prac-tice, the atlas accompanying commentary

    said.

    Auckland DHB had the highest rate of con-

    current use with 13 elderly people per 1000 on

    both types of drugs, followed by Canterbury

    at 12.1, and Nelson-Marlborough at 11.1.

    The regions with the lowest concurrent use

    were Tairawhiti (3.7), West Coast (5.9) and

    Counties Manukau (6.8).

    Challenging information

    As a geriatrician in Canterbury and chair of

    the HQSC Polypharmacy Expert Advisory

    Group, Nigel Millar said he found some of

    the information revealed in the atlas, such

    as the high rate of polypharmacy for elderly

    Cantabrians compared with other areas very

    challenging.The prime purpose of the atlas is to make

    variations in services visible because whenev-

    er variations exist, there is usually an oppor-

    tunity to improve equity in health services, Dr

    Millar said.

    Variation in the supply of medications is

    generally due to the health system rather than

    dierences in populations, he said.

    Benzodiazepines are an example of wide

    variation in medication. Some areas gave

    New data shed light on polypharmacy

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    News | Pharmacy Today | September 201316

    them to one-in-20 elderly people, while one-

    in-10 received them in the highest areas.

    In the 85-plus age group, one-in-ve people

    were receiving benzodiazepines in some areas.

    Local communities need to decide whetherthese drugs are absolutely essential treatment

    for elderly patients.

    We have work to do to look at prescrip-

    tion paerns and make sure we are doing the

    right thing, Dr Millar said.

    There is slim to no evidence of the ecacy

    of many drugs in the frail elderly with mul-

    tiple comorbidities because clinical trials tend

    to pick younger test subjects with only one

    condition, he said.

    At the same time, doctors are dealing with

    the pressures of feeling the need to prescribe

    drugs to reduce the risk of diseases like heart

    aacks and strokes.

    More research is needed into the benetsand harms of giving multiple medicines to

    elderly patients with multiple comorbidities,

    and health professionals need beer informa-

    tion presented to them, with a focus on how

    likely the drugs will work on an individual,

    Dr Millar said.

    He hopes every pharmacist will look into

    the information presented in the atlas, ask

    what it means for them and have a debate

    about it in the wider community.

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    Feature | Pharmacy Today | September 2013 Sleep & Insomnia18

    Feature

    Insomnia aects people in various ways,from having trouble going to sleep, to hav-ing a disturbed sleep and waking up sev-

    eral times throughout the night.Anxiety causes feelings of being tense, ner-

    vous and worried, and it can trigger sleepingproblems. Both health issues can cause dis-ruptions to peoples everyday lives.

    A New Zealand pharmacist, Ban Quillin-

    ichi, said his Auckland city sta regularlytreat people with sleep problems who want to

    try a complementary health solution so as toavoid taking prescription medications.

    People always have a concern that theywill come to rely on it [prescription medica-tion], she said.

    In such instances, Ms Quillinchi most of-ten recommends magnesium supplements,which help relax the muscles, aiding peopleto get to sleep. Magnesium is also particular-

    ly benecial for those who are have troublesleeping due to stress.

    Natural remedies often first choice for

    anxiety and insomniaMany insomnia and anxiety sufferers go to the pharmacy for natural health supplements as first-line

    treatment before seeing a GP, say pharmacy staff, as Pharmacy Today New Zealand reports

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    Feature | Pharmacy Today | September 2013 Sleep & Insomnia19

    Products with passionower can help peo-ple sleep as it has a drowsiness eect.

    Increasingly, people come into her phar-macy aer searching information on the In-

    ternet, but oen what they have read is incor-rect, such as dosage information, she said.

    Pharmacists should be aware of this andadvise customers on options and correct dos-ages, Ms Quillinchi said.

    A retail manager at another pharmacy, Del-wyn Galbraith, also regularly gives comple-mentary healthcare advice to people sueringfrom insomnia and anxiety.

    Ms Galbraith agreed there is a stigma ofaddiction to prescription medicines, so peo-ple oen seek a natural alternative.

    She also recommends passionower andmagnesium products for insomnia and anxi-ety, as well as chamomile tea for sleep support.

    She frequently recommends vitamin Bsupplements to aid anxiety as it helps to sup-port the nerves.

    As a retail manager, she is clear about

    where her limitations lie in recommendingthese products, and will always call a phar-macist into the conversation if the person istaking other prescription medications, or hasother health issues, to check for contraindica-tions.

    Tart cherry, valerian root are great aidsMedical researcher Shaun Holt said there are

    a number of natural health products whichare eective in treating both insomnia andanxiety issues.

    While tart cherry is quite new to the mar-ket as a sleep aid, Mr Holt says there is somemerit to its use.

    Tart cherry contains naturally occurringmelatonin, which helps to promote sleep. Anumber of studies also back its use.

    However, both Ms Quillinchi and Ms Gal-

    braith are reluctant to recommend tart cherrysupplements, as they say they have more ex-

    perience with other supplements.Interestingly, melatonin supplements are

    only available on prescription in New Zealand.In America you can buy it [melatonin]

    from the corner store, but here its classed as ahypnotic, Mr Holt said.

    He believes a move to reclassify melatoninas a pharmacy-only medicine would make itmore accessible to New Zealanders sueringfrom sleep deprivation.

    Valerian root is a safe and natural sedative,and can be used to help treat insomnia andanxiety, he said.

    However, due to its strength, pharmacistsshould make the same recommendationsthey do for alcohol, Mr Holt said.

    Do not operate heavy machinery, be carefulwith, and avoid where possible, using othersedatives, and monitor alcohol consumptionif taking valerian root, he added.

    People with insomnia and anxiety issuescould also consider kava. Widely used in thePacic islands, the roots are used to create a

    drink which has sedative properties.Other products for helping with anxiety

    and sleep include tryptophan and 5-hydroxy-tryptrophan, which are both amino acids.

    Researchers have found high levels oftryptophan in turkeys, which is said to be thecause of the drowsy feeling aer consuming aturkey dinner, he says.

    Aromatherapy can also help relax people,

    which may work as a sleep aid. While Mr Holtrecommends all of these products for treatingboth sleep and anxiety, he specically sug-gests vitamin B supplements, in a tablet form,for anxiety.

    There is also weak evidence to supportthe use of chamomile tea as a sleep aid, but herecommends the other options rst.

    Manage peoples expectations

    It is important that pharmacy sta managepeoples expectations when recommending

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    Feature | Pharmacy Today | September 2013 Sleep & Insomnia20

    natural health supplements for anxiety and

    insomnia.

    It is sometimes trial and error and [eec-

    tiveness] does depend on the individual, Ms

    Galbraith said.Products can take two to three weeks to be

    eective and people should be aware of this.

    The pharmacy sta should also follow up

    with people, particularly elderly patients,

    about a week aer they have started taking

    natural supplements for insomnia, to see

    if they have been eective or whether they

    should try something else.

    Go beyond selling products

    The experts all stress the importance of help-

    ing people get to the root cause of their in-

    somnia or anxiety issues, with a particular

    focus on individual lifestyles.

    For example, people should take into ac-

    count how much caeine they have through-

    out the day specically coee and energydrinks.

    As both are stimulants, they hype people

    up and it may take them a while to fall asleep

    at night, Ms Galbraith said.

    One customer came into the pharmacy

    complaining of trouble going to sleep, but

    when asked about her coee drinking habits,

    she admied she drank around ve cups a

    day.

    Sleep disruption is also oen linked to

    drinking excessive alcohol or a lack of regular

    exercise, Mr Holt said.

    Treat anxiety with compassion

    New Zealanders are some of the most

    anxious people in the world, second

    only to Americans, according to Te

    Rau Hinengaro the New Zealand Mental

    Health Survey (2006; Wellington: the Ministry

    of Health).

    In a 2004 survey of 13,000 New Zealand-

    ers, 14.7% of respondents said they sueredfrom anxiety. The corresponding US gure is

    18.2%.

    While most people experience a certain

    amount of anxiety in their day-to-day lives,

    according to the New Zealand Phobic Trust

    website, suering from generalized anxiety

    disorder can be debilitating. (www.phobic.

    org.nz/)

    People with generalized anxiety disorder

    have chronic and exaggerated worry and ten-

    sion, usually without any tangible cause.

    Having this disorder means always an-

    ticipating disaster.

    Sometimes, simply the thought of geing

    through the day provokes anxiety.

    Suerers realize their reactions are dispro-

    portionate, but are unable to control them.

    They oen also have trouble sleeping.Physical symptoms can include trembling,

    twitching, muscle tension, headaches, irrita-

    bility, sweating and hot ushes.

    Suerers may feel lightheaded or out of

    breath. They may feel nauseated or have to go

    to the bathroom frequently, or they might feel

    as though they have a lump in the throat.

    They tend to feel tired, have trouble con-

    centrating and oen also suer from other

    mental and/or physical disorders. General-

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    Feature | Pharmacy Today | September 2013 Sleep & Insomnia21

    ized anxiety disorder is a gradual disease,

    most oen developing in childhood or ado-

    lescence.

    It is diagnosed when someone spends at

    least six months worrying excessively about anumber of everyday problems.

    However, the Best Practice Journal warns

    that conditions which cause symptoms simi-

    lar to anxiety should be considered when

    making a diagnosis.

    This includes hyper- and hypothyroidism,

    angina, asthma, depression and substance

    misuse, e.g. caeine, amphetamines, canna-

    bis, cocaine.

    Some medications also cause symptoms of

    anxiety, such as anticholinergics and toxicity

    from digoxin (Best Practice Journal 2009;25:20-8).

    Show compassion and encourage seeking

    help

    Mental Health Foundation of New Zealand

    chief executive Judi Clements said while there

    is more awareness of depression due to ad-vertising campaigns, anxiety is also a com-

    mon occurrence and the two disorders oen

    go hand-in-hand.

    Many people suer from anxiety and still

    cope well. It is when it tips over into the per-

    son not being able to function fully that peo-

    ple need to seek help, Ms Clements said.

    Some suerers become so anxious that

    they cannot cope with life, she said.

    The advice for people suering from anxi-

    ety is to seek help, to look at their lifestyle,

    especially whether they are geing enough

    sleep.

    Looking aer your mental health is not

    something anyone else can do for you, Ms

    Clements said.

    A pharmacist may be the rst point of callfor those suering from anxiety because they

    do not have to make an appointment and it is

    free, she said.

    People may also come in looking for over-

    the-counter supplements to help with anxiety

    aer having done their own Internet research.

    A good question to ask is whether they

    have already talked to someone, such as their

    GP, about their anxiety.

    If they have suered from anxiety before, it

    is helpful to ask who they talked to about it in

    the past and what worked for them last time.

    Taking the time to listen and asking if they

    are alright really helps.

    Showing compassion is one of the most im-

    portant things you can do for a person with

    mental health issues as they are oen already

    in a state of hypersensitivity and can easily

    feel like they are being ignored or not taken

    seriously.

    Pharmacists should talk patients through

    potential side eects from anxiety medica-

    tions and refer them back to their GP if the

    drugs are not working for them.

    Treatments

    Cognitive and anxiety management therapiesare both eective treatments, Otago School of

    Medicine lecturer Christopher Gale said in a

    clinical review of generalized anxiety disor-

    der published in the British Medical Journal

    (2007;334:579-81).

    Anxiety management therapy is a struc-

    tured therapy involving education, relax-

    ation training, and gradually increasing

    exposure to something which triggers anxi-

    ety, oen through visualizations or images.

    Showing compassion is

    one of the most important things

    you can do for a person with

    mental health issues

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    Feature | Pharmacy Today | September 2013 Sleep & Insomnia22

    ResourcesThere are several online resources which pharmacists can direct their patients to:

    l The Malaysian Psychiatric Assocation (MPA) oers a range of mental disorders resources

    which can be accessed atwww.psychiatry-malaysia.org/listcat.php?cid=6

    l The MPA website also provides a list of support groups and a list of private psychia-

    trists registered with it.

    l The Malaysian Mental Health Association (MMHA) also provides information on

    understanding mental health at www.mentalhealth.org.my

    lMMHA organizes various programs and activities including two rehabilitation pro-

    grams to help people with mental disorders to reintegrate into their community.

    l Patients can also turn to Befrienders (www.befrienders.org.my), a safe platform estab-

    lished to provide emotional support for people who need a listening ear or a shoulder

    to cry on.

    Cognitive behavioral therapy involves rec-

    ognizing and challenging false underlying

    thought paerns which help create anxiety

    and depression.

    Antidepressants, benzodiazepines, buspi-

    rone and kava all reduce anxiety, but they oen

    have clinically signicant side eects which

    can aect adherence, Dr. Gale said.

    Working against the clock makes you fat

    Shi work is becoming increasingly common

    in our modern, 24/7 society. Gone are the

    days when everyone worked 9-to-5 or, as

    in earlier eras, rose at dawn and slept at nightfall.

    Health website everybody.co.nz denesshi work as work which starts before 8am or

    nishes aer 6pm or any work hours which

    cause a change in normal sleep paerns.

    Many industries literally operate around

    the clock, and sta who do shi work need to

    learn how to cope with not just a lack of sleep,

    but also a range of possible health eects.

    It is one of the leading causes of fatigue.If youre working as a truck driver, a nurse or

    police ocer, for example, you will at some

    stage be required to work when your body is

    naturally at rest this disrupts your natural

    body clock and can lead to fatigue, physical

    and mental ill health and accidents, which are

    more common between midnight and dawn,

    the website said.

    Working at night has a greater impact than

    working the same number of hours during the

    Staying awake late into the night

    and being woken by alarm clocks

    means our natural circadian rhythms

    are out of synch with modern life

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    Feature | Pharmacy Today | September 2013 Sleep & Insomnia23

    day. Shi workers lose an average of between

    one and one-and-a-half hours sleep each 24-

    hour period. Aer four nights, workers will

    have lost six hours of sleep. To compensate, they

    need at least two consecutive full nights sleep.

    The only way to recover from fatigue is

    to get adequate sleep. The average amount

    of sleep needed to be healthy and alert is be-

    tween seven and nine hours a night.

    According to the New Zealands Ministry

    of Business, Innovation and Employment,

    there are three steps to managing workplace

    fatigue consultation, evaluation, and train-

    ing and education.

    Employers should make sure sta take

    regular rest breaks, be aware of times people

    are most likely to be aected by fatigue, and

    manage shi work and overtime so employ-

    ees have opportunities to recover.

    Creating the right environment to recover

    from night shi is vital. Leing family, neigh-

    bors and friends know and understand shi

    schedules will make them more cooperative.

    Keeping the bedroom dark, cool and quiet isimportant, as is having a routine to wake up.

    Everybody.co.nz recommends shi work-

    ers sleep only long enough aer their last shi

    in the cycle to feel refreshed, and still be able

    to sleep later that night.

    Sleeping longer or napping can delay the

    adjustment to a regular, daytime work/sleep-

    ing paern.

    Exercise and avoiding sleeping pills and al-

    cohol are also benecial to normal sleep.

    There is a recognized condition suered

    by some shi workers known as shi work

    sleep disorder, with symptoms including in-

    somnia, excessive sleepiness, headaches, ir-

    ritability, reduced concentration and a lack

    of energy.

    Some researchers have also identied a syn-

    drome known as social jetlag, which may be

    causing not only sleep deprivation, but obesity.

    Staying awake late into the night and being

    woken by alarm clocks means our natural circa-

    dian rhythms are out of synch with modern life.

    A team from the University of Munich

    has been collecting data from thousands of

    participants to learn about social jetlag (doi

    10.1016/j.cub, 2012.03.038).Social jetlag quanties the discrepancy

    that oen arises between circadian and social

    clocks, which results in chronic sleep loss, re-

    searcher Till Roennberg said. The circardian

    clock also regulates energy homeostasis and

    its disruption as with social jet lag may

    contribute to weight-related pathologies.

    Our results demonstrate that living

    against the clock may be a factor contribut-ing to the epidemic of obesity.

    Possiblehealtheectsoflostsleepinclude:l mental ill healthl obesityl type 2 diabetesl heart diseasel accidents.

    Employees should know about:l

    What to eat and when.l The impact of caeine and alcohol

    on sleep.

    l How to make the most of breaks.

    l How to use recovery and rest time

    appropriately.

    l How to adjust sleeping areas to pro-

    mote good sleep.

    l How to recognize fatigue.

    lGeing to and from work safely.

    l The impact of exercise on fatigue.

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    Feature | Pharmacy Today | September 2013 Sleep & Insomnia24

    Insomnia closely linked to depression

    Anyone who has suered from insom-

    nia will know what a frustrating andstressful condition it can be. Insomnia

    literally means without sleep. Sleep is essen-tial to health, and being deprived of it can causemany physical and psychological problems.

    Whether it is caused by an overactive mind,a health issue or simply extraneous noise, los-ing even small amounts of sleep can have acumulative eect.

    A sleep researcher at Auckland Universitysschool of population health, Karen Falloon,said depression and anxiety are the biggest

    causes of insomnia. They are dierent fromother causes such as temporary life stresses andso-called sleep hygiene issues, including caf-feine or alcohol intake, discomfort and noise.

    The rst thing when treating it is to de-termine which sleep disorder you are dealingwith, Dr. Falloon said.

    There are simple things which can help,such as reducing or entirely cuing the intakeof caeine. People should also try to get intoa routine and not overcompensate for poorsleep by going to bed too early. Make sure

    you are sleepy when you go to bed.Curiously, some insomnia suerers report

    being tired or exhausted but not sleepy.Many people will suer from transient

    insomnia during their lives and get over it,but others will suer from chronic insomniawhich can last for months or years, Dr. Fal-loon said.

    Psychological problems and insomnia canbe closely linked, she added. There is anincrease in the risk of developing depressionand anxiety. However, there is a chicken andegg element, and depression and sleep issuesalso need to be treated separately, and othercauses of insomnia considered.

    Insomnia is also being linked to otherhealth issues. There is building evidence that

    there are some cardiovascular complicationswhich can occur, Dr. Falloon said. There iseven some evidence about an increased riskof myocardial infarction. And there are thequality of life things such as irritability andrelationship stress, which are not to be takenlightly.

    But can a lack of sleep actually cause death?In a nutshell, yes, Dr. Falloon said. However,she explained, this is more likely to be as a re-sult of accidents, particularly car crashes, rath-er than a physiological cause.

    Many factors can contribute toinsomnia. These include:l stress

    l alcohol, nicotine and caeine con-

    sumption

    l depression or anxiety

    l other medical conditions and medi-

    cines

    l snoring and breathing diculties

    l tooth grinding

    l ongoing pain

    l restless legs.

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    Spotlight| Pharmacy Today | September 201325

    Sniffing out the difference between a cold

    and the flu

    Spotlight

    Inuenza and the common cold share

    many symptoms, and people oen be-

    lieve one is merely a stronger version of

    the other.

    When someone is suering from a nasty

    head cold, blocked nose, streaming eyes, sore

    throat and perhaps a cough, its easy to be-

    lieve it is u.

    However, u is a much more serious ill-

    ness, strains of which have been responsible

    for countless deaths over the course of history.

    Medical experts are quick to point out that

    the two ailments are quite dierent.

    A community health website, www.my-

    health.gov.my, provides information on cold

    and u. These are commonly confused with

    one another, especially when it comes to treat-

    ment.

    A fever is oen an indication a person has the u rather than a cold

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    However, there are many dierences. The

    cold and u are two dierent illnesses caused

    by dierent types of viruses. They aect dier-

    ent areas of the body, the speed with which the

    symptoms emerge dier and they vary in sever-

    ity. The u is preventable, while the cold is not.

    Cold symptoms typically last from one to

    ve days. Usually, irritation in the nose or a

    scratchy feeling in the throat is the rst sign,followed within hours by sneezing and a wa-

    tery nasal discharge. Colds tend to last about

    a week, with perhaps a few lingering symp-

    toms, such as a cough, for an additional week

    or so.

    The u can have much more serious ef-

    fects, making suerers feel sick all over. It is

    caused by a single family of viruses and con-

    tracted by a similar means as the cold, whichis coming into contact with the virus through

    touching an infected area door handles, ta-

    bles, etc or being around a person infected

    who coughs or sneezes.

    The u is highly contagious, but short-

    lived. Usually, both the cold and u will sub-

    side on their own within a week.

    However, it is recommended to use medi-

    cation to treat the symptoms. If symptomspersist or become more severe aer a week,

    medical advice should be sought, advised

    www.myhealth.gov.my.

    Some New Zealand experts are predicting

    a bad u season if the paern seen in the US is

    repeated there. The US has had its worst out-

    breaks since the inuenza pandemic which

    began in 2009.

    In that year, more than 1,400 people with

    inuenza were treated in New Zealand hos-

    pitals.

    Pharmacists acknowledge grey areaNew Zealand pharmacist David Postlewaight

    has already seen quite a few customers with

    winter ailments over the past few weeks.

    He described the dierence between a cold

    and u as a bit of a grey area.

    Its hard to make a distinction between

    a cold and the u. I suppose the severity of

    symptoms dictates whether or not we refer to

    the doctor.

    If they are managing to struggle along

    with daily tasks and just need symptom re-

    lief, we oer OTC products. If its more severe

    and the patient is struggling to do normal

    daily tasks or seems to have secondary infec-

    tion, such as green or brown phlegm, then we

    refer to the doctor. Also, if it seems to be a pro-

    longed bout, we oen refer.

    Graeme Brash, from Ascot Amcal Pharma-

    cy in Invercargill, New Zealand, agreed there

    is confusion among customers about what

    constitutes a cold, as opposed to u.

    Customers generally lump everything to-

    gether as u, Mr Brash said.

    Our job is to dierentiate it for them, and

    the classic symptom which dierentiates it is

    fever.Products which oer symptomatic relief

    for both ailments are the pharmacys biggest

    sellers during winter, but its also important

    to give the right advice, Mr Brash added.

    Its really important with u and fever

    that patients get uids and electrolytes.

    Mr Brash also refers patients to their GP if

    symptoms are severe or long-lasting.

    ... there is confusion among

    customers about what constitutes

    acold,asopposedtou

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    Spotlight| Pharmacy Today | September 201327

    Decongestant spray for relief of nasal

    congestion

    We all know how frustrating it feelsto not be able to breathe properlyand to have the blocked nose sen-

    sation return no maer how many times youblow your nose. It is also inconvenient to haveour hearing and sense of smell impaired

    It is a common misconception that nasal

    congestion is caused by accumulation of ex-cess mucus, leading to the blocked nose sen-sation.

    Nasal congestion is typically caused by theswelling of the mucosal lining. Several biolog-ically active agents such as histamine, tumornecrosis factor-, interleukins and cell adhe-sion molecules contribute to inammation,which can manifest as venous engorgement,increased nasal secretions and tissue swell-

    ing/edema. This leads to impaired airowand the sensation of nasal congestion.

    Nasal congestion aects various age groupsand can cause discomfort. In older childrenand adolescents, nasal congestion is oen justan annoyance. However, it may cause otherproblems as it can interfere with hearing andspeech development. Nasal congestion canlead to sequelae such as sinusitis and otitis

    media. It can accelerate the onset or worsen-ing of mild-to-severe sleep disturbances, in-cluding sleep apnea. These sleep disturbancescan detrimentally aect a persons daytimeenergy levels, mood and daytime functions.This, in turn, can aect performance in schoolor at work.

    A study published in Treatments in Respi-ratory Medicine looked at the impact of nasalcongestion on quality of life and work pro-

    ductivity in allergic rhinitis. Of the 2,355 par-ticipants, 85% had nasal congestion and this

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    Spotlight| Pharmacy Today | September 201328

    was the one symptom that most adults andchildren wished to prevent. It was found thatnasal congestion aected most participants atwork or school, had a notable emotional im-

    pact and hampered their ability to performdaily activities. [2005;4(6):439-46]

    A congested nose may occur when a per-son has the common cold, u or a sinus in-fection. It can also be caused by hay fever orother allergies, nasal polyps, pregnancy andvasomotor rhinitis.

    Home remedies can help provide a tempo-rary relief from a blocked nose. It is impor-

    tant for the nasal passages to be kept moist asbreathing in dry air dries up the membraneand further irritates it. Patients can use a hu-midier or a vaporizer to prevent the nasalpassages from drying up. Taking a hot show-er and breathing in the steam can also providerelief. An alternative to this is to carefully

    breathe in steam from a bowl of boiling water.Increasing uid intake is also recommend-

    ed to help thin out the mucus. Patients can

    also use a warm compress on the face. Placinga towel soaked in warm water on the face mayhelp open up nasal passages. When sleep-ing, keeping the head elevated by proppingthe head with several pillows can help make

    breathing more comfortable.Otrivin, a decongestant nasal spray, helps

    provide long-lasting relief from congestion.The spray is applied directly to nasal tissue

    and it works right away, with its decongestanteect lasting up to 10 hours.Otrivin is available in exible dosage in

    a convenient and easy-to-use packaging. Itcontains the active ingredient xylometazolinehydrochloride, which constricts nasal bloodvessels and increases nasal airow, making itmuch easier for patients with a blocked noseto breathe.

    A double-blind placebo-controlled parallel

    group study investigated groups of patientswith a common cold who were treated with

    Otrivin nasal spray or placebo (saline solu-tion). The study primarily aimed to determinethe decongestion eect. Secondary objectivesof the study were to determine the peak sub-

    jective eect, duration of relief of nasal con-gestion, cold symptoms and general well

    being of patients and adverse events. [Am JRhinol & Allergy 2008;22:1-6]

    The decongestant eect of Otrivin wasfound to be signicantly greater than placeboas demonstrated by nasal conductance at onehour aer spraying with the nasal spray. Na-sal airow remained above the threshold for

    nasal obstruction for up to 10 hours.Otrivin was also found to improve commoncold symptoms such as runny nose, blockednose, sore throat and ear ache, leading togreater patient satisfaction with treatment.

    Otrivin provides double-acting relief, com-bining a vasoconstrictor eect with a mois-turizing formula. It contains two moistur-izing ingredients which are no strangers tothe pharmaceutical and cosmetics industry

    sorbitol and hydroxypropyl methylcellulose(HPMC).

    Sorbitol, oen used as a moisturizer, helpsnormalize the level of liquid in mucosa, ensur-ing that dryness and irritation do not occur. Itprovides a soothing eect. HPMC strength-ens the moisturizing eect and prevents nasalmucosa from drying out.

    Otrivin is indicated for patients with colds

    of various types, to aid drainage in sinus con-ditions, as an adjuvant to decongest the na-sopharyngeal mucosa in otitis media and tofacilitate rhinoscopy.

    Contraindications for Otrivin include dryrhinitis, acute angle glaucoma or known hy-persensitivity to ingredients of the product.Caution should be used in patients with hy-pertension, cardiovascular diseases and hy-perthyroidism. Due to its vasoconstrictive

    properties, Otrivin should be avoided duringpregnancy as a precaution.

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    Spotlight| Pharmacy Today | September 201329

    The right needle matters in insulin therapy

    Insulin therapy is primarily injection ther-

    apy, and the needle provides the means ofpenetrating the skin barrier.

    In addition to penetrating the skin, the

    needle provides the means of transporting

    insulin through the underlying tissue to the

    deposition area near the bloodstream in the

    subcutaneous tissue.

    Considering these key roles, the design and

    structure of the needle plays a pivotal role in

    inuencing the successful outcome of insulintherapy. The functional design of the needle in-

    uences the usage of the needle, its ease of use,

    the application of the correct injection tech-

    nique and the ease of choosing an individually

    correct needle. All these factors greatly inu-

    ence user preference and satisfaction.

    Importantly, the structure of the needle

    inuences the correct deposition and absorp-

    tion of insulin and, thereby, metabolic con-

    trol. The needle length determines the correct

    depth of the deposition. The diameter deter-

    mines the potential post-injection leakage and

    the sharpness inuences the severity of both

    acute and chronic tissue damage.The injection process will always cause

    some tissue damage accompanied with pain

    or discomfort, and will usually cause a certain

    level of anxiety, especially among new users.

    Most people are uncomfortable with the

    thought of having injections, especially the

    idea of injecting themselves. While this anxi-

    ety generally disappears once the person has

    tried a few injections, as many as 10% of peo-

    ple with diabetes suer from a fear of needles

    to the point where needle anxiety is an obsta-

    cle to overcome. (J Fam Pract 1995;41(2):169-

    75) People with type 2 diabetes might bypass

    injections or avoid taking injections for a more

    extended time.

    It is important to distinguish between the

    actual or real pain and perceived pain experi-

    enced when using a needle. Real pain causedby the actual stimulation of pain receptors is

    mostly inuenced by the needle diameter a

    needle with a larger diameter touches more

    nerve endings, causing more pain. A longer

    needle, on the other hand, causes painful per-

    foration of the muscle fascia.

    Other factors inuencing the level of real

    pain are the sharpness of the needle tip and

    the smoothness of the surface.

    Perceived pain is psychological in nature,

    Most people are uncomfortable

    with the thought of having injections ...

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    Spotlight| Pharmacy Today | September 201330

    but of signicant clinical importance. It is the

    type of pain most oen involved in needle

    anxiety and, therefore, a very serious barrier

    to the initiation of injection therapy. A key fac-

    tor is the appearance of the needle.People with type 2 diabetes are mostly old

    or elderly, while people with type 1 diabetes

    are oen children when diagnosed. All require

    ease of use, good ergonomics, easy handling in

    mounting and a low force for injection.

    For optimal ease of use, it is important that

    a minimum number of steps are involved in

    the overall process. In addition, the needle it-

    self needs to be easily disposable.

    The new NovoFine 32G Tip ETW (Extra

    Thin Wall) is now the new standard in gentle

    injections. Its Tapered tip technologyTM is a

    unique needle geometry where the needle ta-

    pers to a 32G tip, making it the thinnest insulin

    needle, hence, less pain and bleeding and gen-

    tle to insert. (Somatosens Mot Res 2006;23:37-43)

    It is chemically polished and silicone coated toremove surface imperfections for a smooth in-

    jection, and causes less pain on insertion. Its

    thin wall technology results in less force need-

    ed when injecting. It is of ideal needle length

    (6 mm) and provides safe and eective insulin

    injections for most people, with less discom-

    fort and psychological fear.

    Furthermore, the NovoFine needle is for

    single use only. Reused needles may cause in-

    creased pain, increased risk of infections, lipo-

    hypertrophy, altered insulin ow and change

    in insulin concentration.

    Pharmacy Update brings you updates on disease management and advances in

    pharmacotherapy based on reports from symposia, conferences and interviews,

    as well as latest clinical data. This months updates are made possible through

    unrestricted educational grants from MSD.

    Early combination therapy treats diabetes to target, delays insulin initiation P31

    Pharmacy UPDATE

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    31 Pharmacy Update

    Early combination therapy treats diabe-

    tes to target, delays insulin initiation

    The use of multiple treatment modali-ties early in the diagnosis of diabetesallows a longer time frame before

    insulin initiation, says a prominent endo-crinologist.

    Richard OBrien, clinical dean of medi-cine and chair, Academic Center, Univer-

    sity of Melbourne, Australia, said currentdata point to the use of multiple treatmentmodalities earlier in the course of diabetesto bring patients to target and to keep themon target for a longer period of time.

    In his presentation at a symposiumsponsored by Merck Sharp & Dohme(MSD), Prof OBrien also discussed theAmerican Association of Clinical En-docrinologists (AACE)s recommenda-tion for initial combination therapy inpatients with HbA

    1c>7.5 percent on di-

    agnosis. This recommendation is meantto tackle the short span of time betweenprescription and failure of treatment,and subsequent addition of other antidi-abetic drugs. (J Clin Pract 2005;59:1345-55) By combining lifestyle modificationswith oral antidiabetic combination ther-

    apy, the patient can be brought to tar-get and stay in target for a much longerduration before the eventuality of treat-ment failure and insulin initiation. (JClin Pract 2005;59:1345-55)

    The importance of good glycemic con-trol early in the course of diabetes has beendemonstrated by the UK Prospective Dia-

    betic Study (UKPDS) post-study follow-

    up. Prof OBrien said: Good control earlyin the course of the disease can prevent

    complications many years later and myinterpretation [of the legacy eect] is thatwe should probably be more aggressive intreating our patients early in the course ofdiabetes.

    In what is commonly known as the lega-cy eect, patients in the intensive glycemic

    control arm of the UKPDS were observedto have less diabetes-related deaths, deathsfrom any cause, myocardial infarction,stroke, peripheral and microvascular dis-ease. The benets were observed 10 yearsaer the original study ended. (N Engl J

    Med 2008;359:1577-89)Conversely, Prof OBrien said it is proba-

    bly beer to less aggressively treat patientswho have more severe diabetes as there isa need to balance glycemic benets withthe risk of hypoglycaemia, especially in el-derly patients; those with long duration ofdiabetes; and those with pre-existing car-diovascular disease.

    Comparing dierent oral antidiabeticcombinations, Prof OBrien said the com-

    bination of DPP-4 inhibitor sitagliptin plusmetformin (Janumet, MSD) caused less

    hypoglycemia compared to a sulfonyl-urea plus metformin combination. (Diabe-tes Obes Metab 2007;9:194-205) Even withmonotherapy, sitagliptin caused less gas-trointestinal symptoms compared withmetformin monotherapy. (Diab Obes Metab2010;12(3):252-61)

    The AACE also lists the possibility of us-ing DPP-4 inhibitors as potential rst-line

    monotherapy as it is comparable to bothmetformin and sulfonylurea in terms of

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    32 Pharmacy Update

    HbA1c

    reduction, but with fewer side ef-

    fects such as weight gain and hypoglyce-

    mia. [Diab Obes Metab 2010;12(3):252-61,

    2007;9:194-205] Prof OBrien noted that al-though incretin-based therapies have been

    suspected of causing pancreatitis, meta-

    analysis of randomized trials have shown

    no such association.

    In countries with a large population of

    Muslim diabetics, fasting in the month of

    Ramadan can be a challenge as incidents

    of hypoglycemia increase during the fast-

    ing month. A study carried out in India

    and Malaysia on diabetics during Rama-dan showed that by utilizing DPP-4 in-

    hibitors such as sitagliptin, the incidence

    of hypoglycemia could be halved (1.9%

    in sitagliptin versus 3.8 percent in the

    sulfonylurea group). (Curr Med Res Opin

    2012;28(8):1289-96)

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    Pharmacy Practice | Pharmacy Today | September 201333

    Managing chronic pain

    Pharmacy Practice

    Recognised by

    Academy of Pharmacy

    Earn1CPDpointeverymonth

    Dr. Eugene WongConsultant Orthopedic and Spine SurgeonAdjunct Assistant Professor

    Perdana University Graduate School of MedicineSerdang, Selangor

    Chronic pain is a state in which pain

    persists beyond the usual course of an

    acute disease or healing of an injury.

    It is a persistent or intermient condition usu-

    ally dened as lasting for at least six months.

    It may or may not be associated with an acute

    or chronic pathologic process that causes con-

    tinuous or intermient pain over months or

    years.

    The cause is oen unknown, develops in-

    sidiously and is associated with a sense of

    hopelessness and helplessness. There are sev-

    eral risk factors which predispose one to the

    development of chronic pain. (Table 1) This

    multifaceted disorder has biopsychosocial

    components. It is a debilitating clinical condi-

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    Clinical Pharmacy | Pharmacy Today | September 201334

    Genetics

    Severe initial pain

    Sleep dysunction

    Fatigue

    Level o education

    Female gender

    Anxiety/depression

    HPA (stress) axis dysunction

    Time o work

    Job satisaction

    Younger age

    Low sel-help skills

    Table 1: Risk factors leading to chronic pain

    Anti-inammatories

    Steroids, NSAIDs, COX-2 antagonists

    Neuropathic pain agents

    Tricyclic antidepressants, anticonvulsants, antiarrhythmics

    Muscle relaxants

    Narcotics

    Alternative medicine

    Acupuncture, massage therapy, herbal remedies

    Pain coaching

    Lie counselingCognitive behavioral therapy

    Pain psychologist

    Sleep evaluation

    Rehabilitation

    Interventional

    blocks, spinal cord stimulator, intrathecal pump

    Neurolytic procedures

    Table 2: Medical management of chronic pain

    tion associated with a variety of disease en-

    tities including diabetic neuropathy, low back

    pathology, bromyalgia and neurological dis-

    orders. Chronic pain produces signicant be-

    havioral and psychological changes such asdepression, sleeping disorders, preoccupation

    with the pain and a tendency to deny pain.

    Persistent pain causes maladaptive changes

    that aect pain perception and pain sensations

    out of proportion. Hyperalgesia is due to sen-

    sitization of peripheral nociceptors, whereas

    allodynia is due to activation of low-threshold

    mechanoreceptors. Central sensitization is due

    to loss of inhibitory eects of myelinated pri-

    mary aerents, which causes prolonged exci-

    tation or sensitization of spinal pain transmis-

    sion neurons.

    Chronic pain can be categorized as malig-

    nant, nonmalignant or neuropathic (either ma-

    lignant or nonmalignant). Drug treatment is

    largely dependent on the type of chronic pain

    syndrome. Some of the ways to measure pain

    include asking and observing the patient, and

    evaluating function and mood. The principles

    of treatment include the reduction of pain, re-

    habilitation and coping. Rehabilitation consists

    of reconditioning and pain prevention.

    Treatment strategies targeted at underlying

    pain mechanisms are most likely to provide

    long-term relief of pain. Regimens involve a

    multidisciplinary approach utilizing educa-tion, medication, and physical, occupational

    and behavioral therapy. The focus of diagnosis

    and evaluation of chronic pain should be on

    reversible causes of the pain. Initiation of pain

    treatment should not be delayed while a diag-

    nostic work-up is completed as uncontrolled

    pain has signicant adverse eects on quality

    of life, functioning and mood. (Table 2)

    The combination of medications serves todecrease pain by altering pain pathways in a

    multimodal fashion. Start low and go slow ondrugs. The WHO has a simple and validated

    three-step approach to pain management.

    (Table 3) The basic principles behind the three

    steps of the ladder include selecting the appro-

    priate analgesic for the pain intensity and indi-

    vidualizing the dose by titration of analgesics.

    A score of 1-3 on the pain intensity scale

    equals to mild pain. Mild pain can be ade-

    quately treated with aspirin, acetaminophenand nonsteroidal anti-inammatory drugs

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    Clinical Pharmacy | Pharmacy Today | September 201335

    (NSAIDs). Acetaminophen is the analgesic of

    rst choice in patients (who do not have liver

    disease and do not consume excessive amounts

    of alcohol) with mild-to-moderate pain. This is

    a rst-line agent for osteoarthritis. It is a safealternative to NSAIDs for non-inammatory

    pain when given up to a maximum of 4 g/day.

    NSAIDs can be used if acetaminophen fails

    to provide relief, or if the patient has an acute

    inammatory condition. There is considerable

    risk of gastrointestinal bleeding, sodium reten-

    tion and renal impairment in the elderly. COX-

    2 inhibitors are recommended for long-term

    treatment of individuals who have chronic

    pain caused by inammatory or other under-

    lying conditions such as osteoarthritis. These

    agents reduce, but do not eliminate, risk of

    gastrointestinal bleeding. The risk of renal im-

    pairment is the same as for NSAIDs.

    Tramadol is a centrally acting analgesic and

    may be added to acetaminophen or NSAIDS,

    either alone or in combination, to manage

    moderate-to-severe pain. These drugs dier

    from opioids in two important ways in that

    there is a ceiling eect to the analgesia where

    using more drugs is not associated with greater

    pain control, and they do not produce physical

    dependence. Acetaminophen is preferable in

    patients at risk for side eects of NSAIDs such

    as renal failure, bleeding, hepatic dysfunc-

    tion and gastric ulceration. NSAIDs or aspirinmay be appropriate if there is an inammatory

    component of the pain.

    A score of 4-6 equates with moderate pain.

    In the initial treatment of moderate pain,

    low-dose opioid drugs are added to aspi-

    rin, acetaminophen or NSAIDs. For patient

    convenience, many opioids are marketed as

    combination products containing one of these

    agents.When the score exceeds 7, the patient has

    severe pain. The treatment of severe pain re-

    quires stronger opioid agonist drugs and the

    continuation of aspirin, acetaminophen or

    NSAIDs, if possible. Codeine, oxycodone, hy-

    drocodone, hydromorphone and fentanyl are

    commonly used opioids. Codeine, oxycodone

    and hydrocodone are available as immediate-

    release (short-acting) preparations or in com-

    bination with aspirin or acetaminophen. Many

    of these are now available both in immediate

    and extended-release forms.

    Opioid analgesics are appropriate for mod-

    erate-to-severe acute pain that is not relievedby other categories of analgesics. Long-term

    use of opioids for pain relief does not appear

    to cause organ damage and does not cause loss

    of control, tolerance or addictive behavior in

    most individuals. Patients should be placed

    on bowel regimes to avoid constipation. The

    tapering of the drug dose is required to avoid

    signicant withdrawal symptoms.

    The fentanyl transdermal patch is anotheroption for patients who require around-the-

    First Tier

    NSAIDs

    TENS

    Psychological

    Nerve Blocks

    Second Tier

    Opioids

    Neurolysis

    Thermal

    Procedures

    Third Tier

    Neurostimulation

    Implantable

    Drug Pumps

    Surgical Intervention

    Neuromodulation

    Intrathecal Inusion

    Table 3: Chronic pain treatment continuum

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    Clinical Pharmacy | Pharmacy Today | September 201336

    clock pain control. It is inadvisable to use it as

    the initial approach without establishing that

    the patient requires continuous opioid use of

    10 mg every 4-6 hours. Transdermal opioids

    require 24-72 hours to reach a steady stateand may be administered every 48-72 hours. It

    may, therefore, be necessary to ensure that the

    patient is also being treated with immediate-

    release opioids on a scheduled or PRN basis

    for the rst 24-72 hours when the transdermal

    opioid is started.

    Opioids are associated with adverse ef-

    fects, especially during the commencement

    or change in dosing and administration. The

    various medication issues are listed in Table

    4. When opioids are used for prolonged peri-

    ods, drug tolerance, chemical dependency and

    addiction may occur. Ongoing monitoring for

    safety and eectiveness is essential, including

    regular review of functional progress or main-

    tenance, urine drug testing and surveillance

    of data from the state prescription monitor-

    ing program. (Table 5) Ineective, unsafe or

    diverted opioid therapy should be promptly

    tapered or stopped.1

    Opioids are commonly prescribed for

    chronic non-cancer pain and may be eective

    for short-term pain relief. Long-term eective-

    ness is variable, with evidence ranging from

    moderate for the use of transdermal fentanyl

    and sustained-release morphine, to limited foroxycodone, and indeterminate for hydrocodo-

    ne and methadone.2

    Addiction should be distinguished from

    physical dependence. Any person who takes

    sucient doses of certain types of drugs for a

    signicant length of time can have withdrawal

    symptoms if the drug is suddenly stopped or

    reversed by another medicine. This shows the

    presence of physical dependence, but does notconstitute addiction. The risk of addiction is

    not well dened in chronic use. When it occurs,the drug is a liability rather than an asset to the

    Maximize non-opioid analgesic strategies frst

    Inorm subjects o risks beore initiating opioid therapy

    Facilitate the use o opioid agreements or patients initi-

    ating or increasing opioids

    Schedule ollow-up visits at intervals o 2-3 months and

    perorm periodic urine tests to confrm adherence

    Monitor pain severity and pain-related unctional

    impairment at ollow-up visits since analgesic response

    may wane in some patients over time

    Avoid opioid dose escalations without frst assessing

    pain severity and intererence

    Consider discontinuing opioids i not benefcial

    Consider opioid rotation i tolerance to one opioid is

    suspected

    Table 5: Opioid management strategy

    Addiction

    loss of control, harm, focus

    Pseudoaddiction

    looks like addiction but resolves with adequate pain control

    Substance abuse

    using medications for alternative reasons

    Chemical copers

    treating underlying depression, anxiety, insomnia

    Table 4: Opioid medication issues

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    Clinical Pharmacy | Pharmacy Today | September 201337

    person. There are four core elements in true ad-

    diction compulsive use and preoccupation

    with the drug and its supply, inability to con-

    sistently control the quantity used, craving the

    psychological eects of the drug, and contin-ued use despite adverse eects from the drug.

    Some drugs are not to be taken long term.

    Certain drugs are not recommended in chron-

    ic pain management. These include pethidine,

    which has a short half-life and the risk of cen-

    tral nervous system toxicity at high doses. Can-

    nabis and cocaine have dysphoric side eects.

    Indomethacin, piroxicam and meclofenamate

    cause serious side eects such as peptic ulcer-

    ation, gastrointestinal hemorrhage, confusion,

    agitation and hallucinations. Meperidine is

    associated with increased confusion. Pentazo-

    cine, butorphanol and other agonist-antago-

    nist combinations have lile analgesic ceiling

    eects and are associated with dysphoria and

    hallucinations, and may precipitate withdraw-

    al in opioid-dependent patients.

    Neuropathic pain is initiated or caused by a

    primary lesion or dysfunction in the nervous

    system. There is a wide range of medications

    used to treat neuropathic pain. (Table 6) Topi-

    cal creams with capsaicin are used to treat pain

    from a wide range of chronic conditions includ-

    ing neuropathic pain. Following application to

    the skin, capsaicin causes enhanced sensitivity

    to noxious stimuli, followed by a period withreduced sensitivity and, aer repeated appli-

    cations, persistent desensitization.3

    Coanalgesics or adjuvants used to treat

    chronic pain include antidepressants, anticon-

    vulsants, topical agents, skeletal muscle relax-

    ants and antispasmodic agents. (Table 7)

    Interventional techniques can be used to

    treat chronic pain. These target the source of

    pain. An injection of steroids can be done attrigger points, joints, peripheral nerve and epi-

    dural space. This localizes the delivery of the

    medication. Nucleoplasty or percutaneous dis-

    cectomy is a procedure where a needle aspi-

    ration of a portion of the nucleus pulposus is

    carried out. Intradiscal thermocoagulation can

    be done to stop leakage of the nucleus.

    Physical or restorative therapy may be used

    as part of a multimodal strategy for patientswith chronic low back pain. Psychological

    Antidepressant

    amitriptyline, doxepin

    Anticonvulsants

    carbamazepine, gabapentin

    Anti-emetic

    scopolamine

    Anxiolytics

    benzodiazepines

    Glucocorticoids

    Topical agents

    Mixture o ketamine, clonidine, gabapentin and lido-

    caine

    Table 7: Adjuvant therapy for chronic pain

    Tricyclic antidepressants

    Nortriptyline

    Anticonvulsants

    Gabapentin, carbamazepine, pregabalin

    Local anesthetics

    Parenteral, oral, topicalTopical capsaicin

    Opioids

    Antiarrhythmics

    Bacloen

    Carbamazepine

    Trigeminal neuralgia

    Duloxetine

    Peripheral diabetic neuropathy

    Gabapentin

    Postherpetic neuralgiaLidocaine patch

    Postherpetic neuralgia

    Pregabalin

    Peripheral diabetic neuropathyPostherpetic neuralgia

    Table 6: Treatments for neuropathic pain

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    Clinical Pharmacy | Pharmacy Today | September 201338

    treatments include the use of cognitive behav-

    ioral therapy, biofeedback or relaxation train-

    ing. These interventions may be used as part

    of a multimodal strategy for patients with low

    back pain, as well as for other chronic painconditions. Supportive psychotherapy, group

    therapy and counseling can be used in the

    treatment of chronic pain. The elderly are more

    likely to have signicant pain issues and are at

    particularly high risk of having their pain in-

    adequately managed.4

    Chronic pain is a multifactorial phenome-

    non