pharmaceutical executive rx club awards 2009...
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PHARMACEUTICAL EXECUTIVE#
SynergySpotlight on
This year’s winning brand advertising campaigns
convey compelling messages with
eye-catching graphics and creative copy
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TITLE: Claratyne Clouds Campaign »AGENCY: Saatchi & Saatchi Healthcare »
CLIENT: Schering-Plough » CREATIVE DIRECTOR: Copy Brad Downing » ART DIRECTOR: Marc Law »COPYWRITER: Sarvesh Raikar
TITLE: Sand Clock » AGENCY: Sorento Healthcare Communications » CLIENT: Schering-Plough » CREATIVE DIRECTOR: Copy Rajesh Rai
» ART DIRECTOR: Dinesh Ghosalkar
TITLE: Lost » AGENCY: Langland » CLIENT: Schering-Plough » CREATIVE DIRECTOR: Art
Andrew Spurgeon » ART DIRECTOR: Shaheed Peera » COPYWRITER: Karen Phelps, Andrew Spurgeon
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Despite a fragile economy, more regulations, and fewer resources, pharmaceutical
marketers continue to impress industry with their creative breadth and skill-ful wordplay. The Rx Club Awards, a celebration of pharmaceutical advertis-ing campaigns that highlight industry’s most original and innovative work, is a true testament to continued success un-der trying conditions.
“In the earlier years of The Rx Club Show, it was primarily a print show but has grown into all mediums as the in-dustry continues to expand,” says Dar-ren Kramer, executive vice president, marketing and operations for The Rx Club. “We received some terrifi c inte-grated entries that incorporate inter-active, print, and video, which really shows how agencies are working to pro-vide their clients with various commu-nications to convey their messages.”
Now in its 23rd year, the Rx Club Awards received 2,098 entries—rang-ing from from videos to medical post-ers and 3-D promotional pieces—from
TITLE: knowher.com » AGENCY: GSW
Worldwide » CLIENT: Pink Tank » CREATIVE DIRECTOR: Art Lori
Mastro » CREATIVE DIRECTOR: Copy Marcee Nelson » ART
DIRECTOR: Bill Robinson » COPYWRITER: Marcee Nelson,
Connie Gaston
TITLE: Virtual Oncology Center » AGENCY: Indegene » CLIENT: Novartis Oncology » CREATIVE
DIRECTOR: Art Allen Levinson » CREATIVE DIRECTOR: Copy Aravind Nayak » COPYWRITER: Sangameshwar Mahagaonkar
TITLE: Mycamine Integrated Campaign » AGENCY: AbelsonTaylor » CLIENT: Astellas »
CREATIVE DIRECTOR: Art Jan Podjasek » CREATIVE DIRECTOR: Copy Mark Wasserman » ART DIRECTOR: Cindy August »
COPYWRITER: Donna Arey
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agencies in the US and abroad. Thirty-eight of these entries were named either Gold or Silver award winners.
Chuck DeMarco, executive vice president, creative director at Metaphor explained that the union of message and brand-ing was a vital criteron for this year’s awards. “The difference between a vote for Silver and a vote for Gold was the synergy between graphics and copy,” says DeMarco, one of 42 judges enlisted to evaluate this year’s entries. “It had to be perfect.”
Exquisitely Executed While the digital medium has come to the forefront in recent years, there’s still much to say about print. “We are well into the digital age, but print—ads, posters, and direct mail—al-ways commands attention. I’m not a believer that print is dead,” says DeMarco.
The Claratyne Clouds campaign, created for Schering-Plough by Saatchi & Saatchi Healthcare, Sydney, showed a
TITLE: The Healthcare Landscape » AGENCY: IQ Interactive » CLIENT:
Cardinal Health » CREATIVE DIRECTOR: Art Josh Webb » ART DIRECTOR: Mike Boutte »
COPYWRITER: Jennifer Blehm
TITLE: Change Saves Lives: A Pro Bono Ad for PAWS » AGENCY: Vox Medica » CLIENT: Philadelphia Animal Welfare Society » CREATIVE
DIRECTOR: Art Jeff Scott » CREATIVE DIRECTOR: Ross Thomson » ART DIRECTOR: Daniel Silverstein
TITLE: Panda Study Logo » AGENCY: qd Solutions, Inc. » CLIENT: Quintiles, Inc. » CREATIVE DIRECTOR: Art James Dodson » CREATIVE DIRECTOR: Copy James Dodson » ART
DIRECTOR: Theodore Hennessy » COPYWRITER: Morgan Gossum
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TITLE: Wave/Fish » AGENCY: Huntsworth Health » CLIENT: Roche
Products Ltd » CREATIVE DIRECTOR: Art Martin Gaul » ART DIRECTOR: Martin Gaul
» COPYWRITER: Karen Lacey
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unique capacity to command attention, and was thus hon-ored not only with a Gold award, but also received The Carveth’s Way Award, named after the show’s founder Carveth Kramer. The campaign was selected for its singu-lar approach, concept, and quality of execution.
The idea for Claratyne Clouds came straight from group research. Trial participants had described the feeling of aller-gies as “walking around with a big, dark cloud around you.” The campaign strategy focused on the brand and developing an emotional connection with consumers, according to Brad Downing, the campaign’s executive creative director. “Ad-vertising is the clothing your brand wears when it goes out in public,” says Downing. “Make sure it dresses well.”
Just one other print campaign received an Rx Club Gold award: the Sand Clock poster by Sorento Healthcare Com-munications for Schering-Plough. Since constipation is an extremely common condition in India (due to lack of fi ber), the team’s biggest challenge was deciding the “window of entry” to a consumer’s awareness. “We could have played the ‘fi ber-defi ciency leads to constipation’ story—upfront and loud,” says Dinesh Ghosalkar, creative group head, art, for Sorento Healthcare Communications. “But haven’t we seen zillions of campaigns scaring people about defi cien-cies—on vitamins, proteins, carbohydrates, calcium, zinc, iron, omega3, anti-oxidants, and others?”
An hourglass on a team member’s desk reminded
TITLE: Flomax ‘Pilobolous’ Video Campaign » AGENCY: DraftFCB Healthcare » CLIENT: Boehringer Ingelheim » CREATIVE DIRECTOR: Copy
Tim Hawkey » ART DIRECTOR: Eveline Feldmann » COPYWRITER: Michael Kizilbash, Frank Roes
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TITLE: Gelnique Coffee Table Book » AGENCY: Core-Create, Inc. » CLIENT: Watson Pharmaceuticals » CREATIVE DIRECTOR: Art Dorene
Weisenstein, Levy Valverdi » CREATIVE DIRECTOR: Copy Dorene Weisenstein » ART DIRECTOR: Levy Valverdi »
COPYWRITER: Dana Kababik
TITLE: Flomax ‘Pilobolus’ Campaign » AGENCY: DraftFCB Healthcare » CLIENT: Boehringer Ingelheim »
CREATIVE DIRECTOR: Copy Tim Hawkey » ART DIRECTOR: Eveline Feldmann » COPYWRITER: Michael Kizilbash, Frank Roes
TITLE: Unbranded Visual Aid »
AGENCY: Euro RSCG Life LMP » CLIENT:
Pfi zer, Chantix » CREATIVE
DIRECTOR: Art Beth Sabbatini » CREATIVE DIRECTOR: Copy John Kelly » ART DIRECTOR:
Brian McIntosh » COPYWRITER: Jay Gertelman
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them that time was slipping away. Finally, the clock itself sparked an idea. “They say the greatest ideas often lie right in front of us. It all depends on how we see them,” says Sarvesh Raikar, creative group head, copy, for Sorento Healthcare Communications. “We saw a brilliant visual idea that could speak for itself with minimum copy sup-port. But in such cases, often the copy is either overdone or just repeats what the visual is already saying. Without synergy, copy and art can almost turn into enemies.”
Powerfully PackagedDorene Weisenstein, executive vice president, chief creative offi cer, for Core-Create believes that in the area of patient brochures, nothing really “pops out.” Thus, in order to ap-peal to today’s woman, the team took a fashionable slant with Gelnique’s (by Watson Pharmaceuticals) coffee table book, earning a Silver award in the patient information booklets/newsletters category.
“We specifi cally went for this very fashionable look. It wasn’t really easy because we were bringing out the viva-
TITLE: Bedtime Story » AGENCY:
Sorento Healthcare Communications » CLIENT: Eisai » CREATIVE DIRECTOR: Copy Rajesh Rai » ART
DIRECTOR: Dinesh Ghosalkar » COPYWRITER: Sarvesh Raikar
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TITLE: Instanyl: Launch Campaign » AGENCY: Sentrix Global Health Communication » CLIENT: Nycomed » CREATIVE DIRECTOR: Art Clayton Love, Silvana Vescovi,
Bruno Stucchi, Angelo Ghidotti » CREATIVE DIRECTOR: Copy Clayton Love » ART DIRECTOR: Silvana Vescovi, Marco Adelfi o, Nathalie Garcia, Lorenzo Oleotti » COPYWRITER: Clayton Love
TITLE: Football » AGENCY: McCann Healthcare Mumbai »
CLIENT: Tara Neo-Surj Hospital » ART
DIRECTOR: Rohit Mukherjee, Amit Sonar » COPYWRITER: Rohit Mukherjee
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TITLE: The Cough Centre » AGENCY: Woolley Pau » CLIENT: J&J, Benylin » CREATIVE DIRECTOR: Copy Dean Woolley »
ART DIRECTOR: Eric Houseknecht
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ciousness in a woman and making her sensual at the same time,” says Weisenstein. “By using illustration, and not a photograph, a woman is more able to put herself in that spot because age isn’t really wrapped up in that illustration.”
AbelsonTaylor also took a soft yet striking approach and won a Silver award for Astellas’ Mycamine combination of print, interactive, and video campaigns. Because the product was competing in a crowded category, the agency’s objective was to communicate a strong reason to choose Mycamine, and thereby gain market share, according to Janet Kleve, cre-ative director at AbelsonTaylor. The resulting dictum, “Power with ease,” led to the image of a jackhammer that provides extreme power, while fi tting neatly into one’s hand.
“By introducing [this idea] in the sales aids to support our messages, splashing it large on convention panels in combi-nation with our data to generate conversations at the booth, and continually using it to reinforce the sales call in direct mail and journal ads, we were able to differentiate Myca-mine in all of our communications,” says Kleve.
Enter the Interactive SpaceJammed packed with “virtually” everything under the sun, the interactive Gold award winner Novartis Oncology’s Virtual Oncology Center (VOC)—developed by the Novar-tis-Indegene team—had a vision to redesign how a brand and product could engage physicians and other healthcare
TITLE: Rat » AGENCY: Langland » CLIENT: Pfi zer »
CREATIVE DIRECTOR: Art Andrew Spurgeon » ART
DIRECTOR: Andrew Spurgeon, Mihai Badic, Bryce Groves »
COPYWRITER: Andrew Spurgeon
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TITLE: Grace Greatest Generations (Man on Moon) » AGENCY: Palio » CLIENT: inVentiv Communications » CREATIVE
DIRECTOR: Art Paul Harrington » CREATIVE
DIRECTOR: Copy Neall Currie » ART DIRECTOR: Mike Lomanto » COPYWRITER: Amanda Murphy
TITLE: Positive Women Patient Brochure » AGENCY: GSW Worldwide » CLIENT: Roche Laboratories Inc. » CREATIVE
DIRECTOR: Art Lori Mastro » CREATIVE DIRECTOR: Copy Wayne Fassett » ART DIRECTOR: Shannon Beckwith » COPYWRITER: Connie Gaston
TITLE: Man and Machine » AGENCY: OgilvyOne worldwide » CLIENT: Merck » CREATIVE DIRECTOR:
Art Madhavi Prabhu » CREATIVE DIRECTOR: Copy Burzin Mehta » ART DIRECTOR: Pankaj Kharode » COPYWRITER: Pushkaraj Shirke
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stakeholders in a meaningful, sustainable manner. The VOC exemplifi es synergy by seamlessly combining traditional communication channels (such as the sales force and direct marketing efforts) with multiple online channels.
“An interactive platform like the VOC depends on mul-tiple levels of synergy for success,” says Allen Levinson, vice president, creative strategy, for Indegene. “Technology, cre-ativity, and communications all come together in a very el-egant way within virtual spaces like the VOC. They provide a sense of physical space for the virtual community.”
While some campaigns integrate their content online, oth-
ers achieve total integration visually. Conceived out of “pure desperation,” this year’s video Gold award winner is Boeh-ringer Ingelheim’s Flomax “Pilobolus” campaign, created by DraftFCB. This ad campaign aimed to draw urologists to a conference booth during the most widely attended urological event of the year—and without the lure of giveaways. This was especially challenging given that Flomax has a long his-tory of highly sought-after premiums that helped draw booth traffi c year after year.
“To overcome this challenge, we engaged the talents of Pilobolus—a versatile, world-renowned company of dancer-
TITLE: NUHS Name Change TV Campaign: “Beaches” “Golf” “Delivery” » AGENCY: Euro RSCG Life LM&P Chicago » CLIENT: NorthShore University HealthSystem » CREATIVE DIRECTOR: Art Rich Angelini » CREATIVE DIRECTOR: Copy Brendan Gately » ART DIRECTOR: Cathy Nieciecki » COPYWRITER: Brendan Gately
TITLE: The Growing Danger » AGENCY: Carbon, part of CommonHealth » CLIENT: Doribax » CREATIVE DIRECTOR: Art Lou
Sarno » CREATIVE DIRECTOR: Copy Michael Johnston » ART DIRECTOR: Sean Kinney
TITLE: “Asthma Expedition” 2009 Camp Program » AGENCY: Simms & McIvor Marketing Communications »
CLIENT: The Consortium on Children’s Asthma Camps/Teva Specialty Pharmaceuticals » CREATIVE DIRECTOR: Art Francine Martin » CREATIVE DIRECTOR: Copy Patrick McIvor » ART DIRECTOR: Francine Martin » COPYWRITER: Paul Ritz
TITLE: Hangman’s Noose » AGENCY: Point Blank » CLIENT: Janssen Cilag » CREATIVE DIRECTOR: Art Vinayak Shinde » CREATIVE
DIRECTOR: Copy Sujeesh Sukumaran » ART DIRECTOR: Hemant Teli » COPYWRITER: Ridhit Mehta
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TITLE: Ambien CR Silence Your Rooster » AGENCY: Saatchi & Saatchi Wellness » CLIENT:
Sanofi -aventis » CREATIVE DIRECTOR: Art Sergio Flores » CREATIVE DIRECTOR: Copy Stuart Fink » ART DIRECTOR: Jay Marrotte »
COPYWRITER: Andrew Curtis
TITLE: Pet Acupuncture » AGENCY: McCann Healthcare Worldwide - Singapore » CLIENT: Mount Pleasant Animal
Hospital » CREATIVE DIRECTOR: Art Sean Riley » CREATIVE DIRECTOR: Copy Sean Riley » ART DIRECTOR: Chong Won
Wee » COPYWRITER: Sean Riley »
TITLE: Adhair “For Added Hair Density” » AGENCY: Medivisual Healthworld, Chandigarh » CLIENT: Unikare,
Unichem India » CREATIVE DIRECTOR: Art Rajesh Grover » ART DIRECTOR: Gurdeep Sing »
COPYWRITER: Mandeep Dalor
TITLE: Ultrase ‘CareFirst for Life’ Website » AGENCY: Torre Lazur McCann » CLIENT: Axcan Pharma » CREATIVE DIRECTOR: Art Debra Feath » ART DIRECTOR: Loretta Sohigian » COPYWRITER: Merissa Mayer, Clare Litz, Al Mauriello, Grace Thompson
TITLE: Pulmicort Respules Brand Website » AGENCY: Digitas Health »
CLIENT: Pulmicort » CREATIVE DIRECTOR: Art Norm Alger » CREATIVE DIRECTOR: Copy Chris Boyd » ART DIRECTOR: Samantha Dolin » COPYWRITER: Jennifer Crawford
TITLE: Operation Happy Holidays » AGENCY: Blue Diesel » CLIENT: Blue Diesel »
CREATIVE DIRECTOR: Art Matt Means » COPYWRITER: Sara Smith
athletes who have been featured on the Academy Awards, Oprah, and Conan O’Brien to name a few,” says Michael Kizilbash, vice president associate creative director at Draft-FCB. “This enabled our concept to truly come to life via a massive, multimedia marketing campaign that uniquely communicated the core benefi ts of Flomax.”
Kizilbash points out that it’s not every day that a message is conveyed through interpretive dance, especially for an ad-vertising agency. “Draftfcb Healthcare sets the creative bar extremely high. However, hiring dancer-athletes to perform an interpretive dance of data is truly uncharted territory…
even for us,” he notes. As long as there is a need for advertising in pharma, there
will be great work created to support brands. Despite the rules, regulations, and strict guidelines imposed on the phar-maceutical industry, agencies everywhere continue to push the envelope to establish connections that resonate.
“There are so many restrictions in pharma advertising that limit creativity, but it also provides the greatest chal-lenge to produce truly unique creative content,” says Paul Yannolo, group copy supervisor, Euro RSCG Life Metamax New York, who judged. “And that’s what makes it fun.”
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TITLE: Free the nose » AGENCY: Woolley Pau » CLIENT: Church &
Dwight, Sterimar » CREATIVE DIRECTOR: Copy Dean Woolley » ART DIRECTOR: Sam Wright » COPYWRITER: Yvette Cumbers
TITLE: World Sight Day » AGENCY: Publicis Life Brands » CLIENT: Unesco » CREATIVE DIRECTOR:
Art Sebastián de la Serna » ART DIRECTOR: Gabi Ferrer » COPYWRITER: Daniel Orviz
TITLE: Alpha-1 Foundation Video » AGENCY: DraftFCB Healthcare » CLIENT: Alpha-1 Foundation » CREATIVE
DIRECTOR: Copy Tim Hawkey » ART DIRECTOR: Ken Zierler » COPYWRITER: Tim Hawkey, Jonathan Bloom
TITLE: Viagra Conversation Video » AGENCY: Cline Davis and Mann » CLIENT: Pfi zer » CREATIVE DIRECTOR: Art
Debra Polkes, Rob Perota » CREATIVE DIRECTOR: Copy Ben Ingersoll, Peter Agliardo » ART DIRECTOR: Bruce
Mastraccio » COPYWRITER: Megan Ziobro
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TITLE: Ensure “Tune Up” » AGENCY: AbelsonTaylor » CLIENT: Abbott Nutrition » CREATIVE DIRECTOR: Art Noah Lowenthal » CREATIVE DIRECTOR: Copy Marissa Ori » ART DIRECTOR:
Dana Sickles » COPYWRITER: Walter Michka
TITLE: Pipe People Shopping » AGENCY: Euro RSCG Tonic » CLIENT: Astellas/GlaxoSmithKline » CREATIVE DIRECTOR: Art
Phil Silvestri » CREATIVE DIRECTOR: Copy Rich Roth » ART
DIRECTOR: Bill Previdi » COPYWRITER: Matt Sherring
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Aakanksha Healthcare
AbelsonTaylor
Adair Greene McCann
Adventis Health
Alexander & Turner Medical Illustration Studio
Altum, part of CommonHealth
AREA 23
ASPIRE CEREBRO
AXS Biomedical Animation Studio
BIOCON LIMITED
Biocreative
BioLumina
Blue Diesel
bMod Communications
Boomerang Pharmaceutical Communications
BrandEdge
Brandkarma
Cambridge BioMarketing
Carbon,part of CommonHealth
CDM Managed Markets
Cherry
Circa Healthcare
Cline Davis & Mann Princeton
Cline Davis and Mann
CommonHealth
Compass Healthcare Communications
Concentric Pharma Advertising
Corbett
Core-Create, Inc.
CPC Healthcare Communications
DDB Health
DDB Health UK
DePirro/Garrone, LLC
Digitas Health
Direct Image & Design (D.i.D.)
DraftFCB Healthcare
dudnyk
echo-tl
EGO Factory
Epocrates
Euro RSCG
Euro RSCG Life 4D
Euro RSCG Life Chelsea
Euro RSCG Life LM&P Chicago
Euro RSCG Life LMP
Euro RSCG Life MetaMax
Euro RSCG Tonic
EvoLogue,
part of CommonHealth Consumer Group
Ferguson, Part of CommonHealth
Flashpoint Medica
G2 New Zealand
Garfi eld Group
Gemini Healthcare, LLC
Geras Healthcare Productions
Giant Creative Strategy
Goble & Associates
Golden Mean
Grey
Grey Healthcare Group
Grey NYC
Group DCA
GSW Worldwide
GSW Worldwide NY
Guard Dog Brand Development
H&T SYDNEY
Halesway
Hamilton Communications
Harrison and Star
HealthEd
Huntsworth Health
ICC
Indegene
innuo
IntraMed Communications
InViVo Communications Inc.
IOMEDIA
IQ Interactive
JUICE Pharma Worldwide
Kane & Finkel Healthcare Communications
Lab9
Langland
LHG Partners
LXB COMMUNICATION MARKETING
Mc|K Healthcare
McCann Healthcare
McCann Healthcare
McCann Healthcare
McCann Healthcare
McCANN HEALTHCARE CHINA
McCann Healthcare Mumbai
McCann Healthcare Worldwide Indonesia
McCann Healthcare Worldwide Japan
Medicus Life Brands
MEDIVISUAL HEALTHWORLD, CHANDIGARH
Melange medical Communications
Metaphor Inc
Myra Yay. Reklam
NEUMANN COMUNICACIÓN
Ogilvy Healthworld
OGILVY HEALTHWORLD SPAIN
OgilvyOne worldwide
PACE
Pacifi c Communications
Palio
PharMa International Inc.
PharmaCreative
PITSTOP
PIVOT Healthcare Communications
Point Blank
Publicis Life Brands
Pulsar Healthcare
Purohit Navigation
qd Solutions, Inc.
Rainmaker London
Random42 Medical Animation
RCW Communication Design Inc.
Regan Campbell Ward
Revolution Health
Rienzi & Rienzi Communications
Saatchi & Saatchi Healthcare
Saatchi & Saatchi Healthcare Advertising
Saatchi & Saatchi Healthcare London
Saatchi & Saatchi Wellness
Saatchi & Saatchi Wellness
Saatchi and Saatchi Healthcare Innovations
Saatchi and Saatchi Wellness
Saatchi and Saatchi Wellness
Seidler Bernstein Inc
Sentrix Global Health Communication
Sentrix Global Health Italia
SENTRIXHEALTH COMMUNICATIONS
Simms & McIvor Marketing Communications
Sorento Healthcare Communications
Stonefl y Communications Group
Stratagem Healthcare Communications
Sudler & Hennessey
Sudler & Hennessey Milan
Sudler & Hennessey North Sydney
TBWA\Paling Walters
That’s Nice
The CementBloc
The Hal Lewis Group
Thomas Direct
Torre Lazur McCann
Torre Lazur McCann London
Umbilical
Vox Medica
VRA+ Comunica
Walnut Advertising Pvt. Ltd.
WISHBONE ITP
Woolley Pau
XVIVO Scientifi c Animation
2009 Rx Club Finalists
A Creative Solution for the Creative MindThe Rx Club Show has been published as an Annual Book for the last 6 years (2002-2007). This
printed publication has represented the winning entries of the past shows. The books were distributed to the winning agencies and sold to vendors in several countries including India, Singapore, Spain
among others. This Annual book has helped the Rx Club Show grow internationally. Over 25 countries are now represented in the show.
Starting in 2008, the Rx Club Annual Book will be published on line for the world to see at any time of day or night. China can view it when you are sleeping, and the United Kingdom can view it when you are eating breakfast. Our book can be viewed all year long. All you need to do is log on to our website,
www.therxclub.com
We also have available the past printed copies of the Rx Club book, offered at a reduced rate. In addition, we have made bundles of the complete set for gift giving or just for your library. All creatives
should not be without it. Go online at www.therxclub.com to order sets.
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2009 Rx Club Awards JudgesRx Club Awards
Ina KramerFounder
Chuck DeMarco
EVP, Creative DirectorMetaphor
Ashley Schofi eld
Managing Partner, CD, ArtCDM Princeton
Paul Yannolo
Group Copy SupervisorEuro RSCG, Life Meta Max
Virginia Lis
VP, ACD of ArtArea 23
Sid Meltzer
Group Copy SupervisorNatrel
Dave Raube
Evp, Creative DirectorGoble & Associates
Brooke Claussen
Group Creative DirectorGoble & Associates
Kristen Early
VP, Creative DirectorGSW Worldwide
Ellen Schift
ACDBrand Edge
Lisa Budwick
SVP, Creative DirectorAtium, div of CommonHealth
Stephen Mullens
PrincipalGiant
Matthew Geller
Euro RSCG Life
Michael Banke
Copy SupervisorHarrison and Star
Samuel Pizarro
Senior Art DirectorArea 23
Peter Villuci
ACD CopySaatchi & Saatchi Healthcare
Steve Rafferty
VP, GCS CopySaatchi & Saatchi Healthcare
Mark Kosak
Chief Creative Offi cerCommonHealth
Matt Scherring
CopywriterEuro RSCG Tonic
Michael Kizilbash
VP, ACDDraftFCB
Tim Hawkey
SVP, CD DraftFCB
Mark McDowell
CDSchering Plough
Kevin Cox
ACDFreelance
Steve Pashkoff
Chief Creative Offi cerEvoLogue
Bill Werbaneth
SVP, CD CopyAltum
Eugene Lee
SVP, Managing DirectorMed Rageous
Guy Desimini
SVP, GCDSudler & Hennessey
Jeff Lubalin
VP, ACDRegan Campbell Ward Mcan
Ellen Tao-Pollio
VP, Art SupervisorOgilvy Healthworld NY
Scott Watson
EVP, Chief CreativeCommonHealth
Andy McAfee
ACD, CopyAbelson Taylor
Judy Van Swearingen
CDAbelson Taylor
Adam Ward
VP, ACDGSW Worldwide
Ross Thompson
EVP, Chief Ideation Offi cerVox
John Berzolla
VP, CDS&H Digitial
Meaghan Golden
VP, ACD ArtFlashpoint Medica
James Hutchinson
Group Art SupervisorICC
Juan Ramos
EVP, Exec Creative Dir. ArtEcho Torre Lazur
Kieran Corrigan
VP, ACDSaatchi & Saatchi Healthcare
Jane Zusir
SVP, ACDSaatchi & Saatchi Healthcare
Harry Stavrou
VP, CDQi, div of CommonHealth
Chris Petrakos
CD CopyHamilton Communications
Michael Guarini