PH1 MEDIA

INNOVATION TRENDS & DISRUPTIVE DESIGN WORKSHOP

WHAT INNOVATION TRENDS CAN TRANSFORM YOUR ORGANIZATION INTO A DIGITAL CHAMPION?

As your competitors increase their share of digital,

HOW CAN YOU BECOME AN INDUSTRY DISRUPTOR THAT UNLOCKS NEW REVENUE CHANNELS?

As you’re focussed on having a successful fiscal year,

INTERNET OF THINGS/LOCATION TECHSoon your entire world and organization will be connected. Embracing this enables the unlocking of powerful behavioural analytics and the powering of predictive systems that can turns marketing into truly personalized offers and engagements.

INNOVATIONS TRANSFORMING BUSINESS

CONVERSATIONAL COMMERCEChat bots, instant messaging, in-chat sharing, these are all part of one of the most trasnformative innovations today. WeChat in Asia has transformed that market already and Facebook Messenger and WhatsApp have 2 billion users combined in the Western world that will transform yours.

CAMERA-TECH/AR/VRConsumers will soon experience your brand in entirely new ways and be able to explore your offering in a truly visceral way, like never before. Mastering this enables your org to connect, engage, sell in transformative ways.

DESIGN THINKINGWe support your organization to think like a designer and to explore new opportunities for engaging audiences. The human-centric toolkit allows the exploration and building of programs, products around the current and future wants of customers.

MASTERING DISRUPTION

SYSTEMIC DESIGNWe enable your organization to explore, validate, and estimate the potential of new opportunities by employing systemic design principles. You’ll understand the requirements, potential, and cost of disruptive approaches and be able to plot a new future for your organization.

GAME DESIGN / GAMIFICATIONWe not only help you build connection, we help you transform how you excite and delight customers. Using principles from video game and gamification systems we empower you organization by identifying key data points and emotional triggers to increase conversions, ROI, and revenues.

MORNING (1.5 HOURS)Innovative Technologies

CURRICULUM

1. INNOVATION TRENDS

Overview of the most important technological innovations that will transform your industry.

Innovative Products

Overview of the products that are inspiring new models, new opportunities, and new ways of engaging with customers like yours.

Innovative Strategies

Overview of strategies that are transforming related industries that can be quickly trasnfered to your industry for maximal impact.

Innovating Your Industry

A customized approach to innovating your industry. We identify new opportunities and how to address them.

Q&A Open floor to discuss and expand on exciting topics and trends. Our goal is to support your rapid innovation.

AFTERNOON (4 HOURS)

Intro to Methodologies

CURRICULUM

We help your teams grow by introducing them to key methodologies like Design Thinking, Systemic Design, Game Design. These grow their value to your org.

Teamwork All exercises are aimed at creating improved ideation, collaboration, and long-term strategic vision by your team.

Disrupting Your Future

The session will result in your organization distilling innnovation trends into powerful and actionable concepts for your organization to transform your industry.

Development & Mentorship

Our mentors support your team to ensure their growth long-term and their ability to take new ideas and make them very real in their day-to-day roles.

Defining Disruptive Goals

All sessions beging and end with evaluating and projecting the future of your organization, and impacting it.

2. DISRUPTIVE DESIGN WORKSHOP

Design Thinking and Human-Centred Design Principles

EXPERTISE YOUR ORGANIZATION WILL GAIN FROM THIS WORKSHOP

UX Strategy and Customer Experience Design

Rapid Prototyping and Concept Development

From Ideation to Strategic Vision

Co-Designing a Future Vision

Innovative Interfaces, Technologies

EDUCATORS AND FACILITATORS

A Digital Product Strategist and Innovation Consultant that works with business leaders to design the products and strategies they will need to keep revenues booming and customer engagement high as markets evolve. His background as a UX Architect, Product Manager, Design Thinking Educator, and Marketing Strategist provides two decades of insights into the challenges faced by countless organizations who have yet to embrace new technologies. By applying a human-centred and lean-startup methodology to today’s challenges and tomorrow’s opportunities he designs innovative end-to-end customer experiences that future-proof a business against disruption.

ARPY DRAGFFYA Cannes Lions award-winning branded customer experi-ence expert and the Director of Research & Branding for PH1 Media. Prior to that she spent the last decade work-ing in Agencies like Grey, Elvis, Wasserman + Partners, The&Partnership. She has worked with startups and Inter-national brands alike on research programmes, branding + identity, and marketing strategies. Most notably with Honda, TELUS, United Nations, Government of Canada, BCLC, ICBC and Destination BC. She has worked with several startups and organizations to identify future mar-ket fit and opportunities, including new technologies and strategies. She is also the Director of Thought Leadership for BC American Marketing Association.

BRITTANY HOBBSBased on your specific needs we bring in guest speakers from a wide range of expertise and specialties. This would include experts from agencies, startups, non-profits, and government.

GUEST SPEAKER

© 2017 PH1 Media. All rights reserved. All content and images confidential.

DISRUPT THE LOTTERY MARKET FOR MILLENNIALS

Yingo

If lotteries are to continue to be a staple of mass-market entertainment (and public funding) a new model must be developed soon that embraces the demands of today’s experience and purpose-based audiences.

Seeking to disrupt their country’s lottery landscape, our client wanted a global view on innovations in the world of gaming mechanisms.

Through a series of ideation and clustering workshops, trends and ethnographic queues were grouped to help pinpoint potential initial ideas. The lottery demographics point to an increasing barrier to entry, however specific indicators related to habits, technologies adopted, and types of gaming embraced, indicate that there will be several avenues available to transform the space for a new generation.

FEATURED WORK

© 2017 PH1 Media. All rights reserved. All content and images confidential.

INSPIRE VISIONARY BUSINESS LEADERS

Disruptive Design Masterclass

As budgets that were previously earmarked for advertising and marketing increasingly shift towards developing more intuitive products and more integrated end-to-end customer experiences, business leaders must be equipped with a disruptive mindset. Markets, customers, products are all changing rapidly and the successful business leaders will be those that can quickly create changes and respond to them as well.

This masterclass was created to provide a hands-on setting where leaders and managers will learn how to apply design thinking and startup methodologies as ways to create more innovative strategies.This class is in addition to presentations and workshops that PH1 Media has offered in Sao Paulo, Medellin, Bogota, Miami, Seattle, Rio De Janeiro, Vancouver, Copenhagen.

FEATURED WORK

© 2017 PH1 Media. All rights reserved. All content and images confidential.

WE BREATHE LIFE INTO IDEAS THAT SOUND IMPOSSIBLE TO EVERYONE EXCEPT YOUDesign and innovation are our passions and whether you are simply looking for advice, help with a specific challenge, or a partner to help you completely disrupt an industry, this is what we live for.

We believe in a collaborative approach and it starts with our very first conversation where we work with you to fulfill on your vision of innovation and to become exactly the market leader you want to be.

We believe in an educative, co-creative approach whereby we create custom curriculums and facilitated sessions that ensure your team can become the creative fire of your organization.

Brittany HobbsManaging Directorbrittany@ph1.ca

Arpy DragffyDirector of Strategy & UXarpy@ph1.ca