Join the Intellectual Economy

Post Graduate Diploma in Patent Law and Management

January 2014www.iipta.com

Passionate about technology but crave more? A career as Patent Professionaloffers you a unique combination of business and technology.

Nano drugs, 3 D printing, wireless data transfer, digital TV, wearable electronics, the list goes on. New technologies enter the market at an ever-faster rate and form part of your world, sometimes without you knowing it. How do companies stay innovative? How do they create value out of new technologies and becoming bigger?

Patent Professional a New Profession Some twenty years ago, companies use to make profit by increasing efficiency of production of its products, nowadays knowledge is the new key to success. Knowledge of technology and its marketing, in the form of patents, trademarks, design patents, and copyrights, determine the worth of a company. This development has given special importance to patent professional in an industry. A meticulous use of intellectual property now plays a crucial part in generating profits. As a patent professional you do much more than merely providing legal protection for new technologies. You are much more closely involved in the business, work with people at CXO level and help company take strategic decisions. Thus you will be confronted with questions such as: what knowledge is of strategic importance? How best to utilize it? What knowledge can be out licensed to competitors? How knowledge can be bought or jointly develop? Buying and selling patents leads to major advantages. Not only does it create income through the sale of rights, but it also generates the possibility of developing new technologies

together with third parties. If a new technology is introduced in the market by more than one company, the chance of financial success is enhanced. The patent professional plays a major part in all these aspects of the new Intellectual Economy. Does a new idea require a patent quickly? Is there a danger that the competition will grab the idea for itself? Or maybe no patent protection is required? Is a technology genuinely novel and inventive? Legal protection is indeed of little use if you are incapable of checking whether third parties actually use the technology. Also: is an invention commercially interesting? These are considerations that make an appeal to the technical insight and commercial feeling of the patent professional

Indian Institute of Patent and Trademark Attorney

Curriculum

1 PRIMER TO INTELLECTUAL PROPERTY Patents

Trademarks Copyright Geographical Indications Industrial Designs Integrated Circuits Traditional knowledge Plant breeders rights

2 INTERNATIONAL PATENT CONVENTIONS Paris Convention for Protection of Industrial Property

History Principal Provisions Administrative and Financial Provisions

Patent Corporation Treaty Introduction The Functioning of the PCT System Advantages of the PCT System

Budapest Treaty on International Recognition of Deposit of Micro- organisms Background to the Treaty Summary of the Treaty Main Advantages of the Treaty

International Convention for the Protection of New Varieties of Plants Introduction The International Union for the Protection of New Varieties of Plants (UPOV) The 1991 Act of the UPOV Convention Developments in Plant Variety Protection

The Agreement on Trade Related Aspects of Intellectual Property Rights Introduction General Provisions, Basic Principles and Final Provisions (Parts I and VII) Standards Concerning the Availability, Scope and Use of Intellectual

Property Rights (Part II) Enforcement of Intellectual Property Rights (Part III) Acquisition and Maintenance of Intellectual Property Rights and Related Procedures (Part IV) Dispute Prevention and Settlement (Part V) Cooperation between the World Intellectual Property Organization and

the World Trade Organization The Strasbourg Agreement Concerning the International Patent Classification

Indian Institute of Patent and Trademark Attorney

3 PATENT LAW Indian Patent Act 1970 (Salient Features)

Indian Patent Office Definitions and Interpretations Inventions not patentable in India (Section 3 (d)) Procedure of Indian Patent Filing Procedure of PCT Patent Filing Opposition and Revocation Working of Patents and Compulsory Licensing Power of Controller Infringement and Defenses

United Sates Patent Law (Salient Features) Title 35 of the United States Code

o Part I--United States Patent and Trademark Office o Part II—Patentability of Inventions and Grant of Patents o Part III—Patents and Protection of Patent Rights o Part IV--Patent Cooperation Treaty

European Patent Law (Salient Features) Indian vs. USA vs. EU

4 INNOVATION MANAGEMENT Types of innovation

Breakthroughs vs. Improvements Broad vs. narrow

How innovation drives growth Competition law IP as profit centre An innovation culture

When is it innovation? Creating an innovative environment Matching market needs to technology Cost – Benefit analysis Designing the product portfolio

An open search for ideas

5 QUALITATIVE AND QUANTATIVE ANALYSIS Patent Searching

o State of the art search or technology survey o Technological Search o Patentability Search o Technology landscape o Freedom to operate

6 OPERATIONS

Indian Institute of Patent and Trademark Attorney

Patenting Mechanics of Patent Drafting

o Provisional and Complete Specification o Claim Drafting- Independent, Dependent, Omnibus,

Chemical structure etc o Prosecution

Conflict Infringement Opposition Revocation

Ownership of patent Rights of inventor Disputed Ownership Employee Service Changes of ownership

o Mortgage o Assignment

Unfair competition

7 STRATEGY Defensive

Cost Centric Profit Centric Integrated Visionary

8 FINANCE Economics of patent law

The growing role of unseen wealth The Measurement Problem

Accounting Patent Valuation

The Cost Approach, The Income Approach and The Market Approach

o Market Events Can Indicate Value o A Lost Patent Indicates Value

Early Stage Technology Valuation Measuring Patent Portfolio Performance

IP Performance Metrics Non- Financial Metrics

Patenting Activity as indicator of Revenue Growth Economics of Patent litigation Using Patent Portfolios to predict Stock Portfolio Performance Patent Taxation

Indian Institute of Patent and Trademark Attorney

9 MONETIZATION Commercialization Models

So you have an idea for money? What factors are to be considered? How to make the decision? Commercial Options- Business start up , Spin – Outs, Licensing

Patent Licensing Basic of Contract Law Patent Licenses

o Patent License Agreement (Paid-Up) o Patent License Agreement (Running Royalty) o Technology License Agreement

Royalty Rates Calculation Negotiation Open Source Licensing

o Licensing Models in Software industry University Technology Transfer

Technology Transfer Goals Harvard University – Royalty Sharing Model Spin - outs

Venture Investment Introduction Patent Based Deal Flow Patent Investment Deal Structure Patent security agreement

Patent Asset Backed Financing Patent Branding Strategy

10 STUDY FILES Patents in Software Industry

History of Software Patents Cases Diamond vs. Diehr – Algorithm Patent Case Apple Computers – Code Protection Cloud Computing

Patents in Technology Companies IBM Success Story GE Success Story

Patents and Bioinformatics Patentability of Genes

Patents and Pharmaceuticals Merck Success Story

Patents and Biotechnology Dtect Pty Ltd – Development of Diagnostic Kits

Indian Institute of Patent and Trademark Attorney

Biocon Patent Strategy Case Law Studies

Biogen Inc v Medeva Plc Catnic Components Ltd v Hill & Smith

Ltd Electrolux Ltd v Hudson Fujitsu Ltd’s Patent Application Genentech Inc’s Patent General Tire & Rubber Co v Firestone

Tyre & Rubber Co Ltd Haberman and Another v. Jackel

International Ltd IBM Corp’s European Patent

Application (T935/97) 98 IBM/Document Abstracting and

Retrieving Improver Corp v Raymond Industrial

Ltd Merrell Dow Pharmaceuticals Inc v

Penn Pharmaceuticals Ltd Merrill Lynch Inc’s Application Pall Corp v Commercial Hydraulics

(Bedford) Ltd Milliken Denmark A/S v Walk Off Mats

Ltd Schering A.G.”s Application

Indian Institute of Patent and Trademark Attorney

List of practical

Prior art searching Patentability analysis Novelty analysis Infringement analysis Freedom to operate analysis Indian patent drafting US patent drafting European patent drafting Patent Landscaping Patent Portfolio analysis Patent docketing Patent case law interpretation Patent Validation License Agreements Drafting Patent Valuation Patent Portfolio Management Patent filing at Indian Patent Office US patent filing European patent filing PCT Filing Trademark Filing Copyright Filing Design filing

Indian Institute of Patent and Trademark Attorney

Recruiting Companies

IP Companies

Ashmar IP Echo Solutions Inventree Fox Mandal Brain League Effectual Services IIPTA De Penning & De Penning Cheers Interactive Lexterrae Consulting Pvt Ltd International IP PatInt Solutions India Pvt. Ltd. Dolcera Patentwire Adhikari IPC Zen Technologies Limited Sagacious Research I –WIN IP services Patracode Services Private Limited Clairvolex IP TecEsq Knowledge Solutions Private Limited MAS Juris Legal Consultants IDS – Legal Sagacious Research

Law Firms

Anand and Anand John Mathew & Associates Lex Orbis Inttladvocare Remfry and Sagar Krishna & Saurastri Associates Lakshmikumaran & Sridharan Lall Lahiri & Salhotra Rajeshwari & Associates Ramfry and Sagar Singh & Singh Advocates John Mathew & Associates Subramaniam, Nataraj & Associates Khaitan and Partners Indian Juris Khurana and Khurana

LPO/ KPO

CPA Global Infosys LPO Evalueserve Promax Legal Pangea 3 Thomson Reuters Wipro LPO WNS - Global

Life-science Companies

Indian Institute of Patent and Trademark Attorney

Novartis Sun Pharmaceutical Ranbaxy Jubliant Lifesciences Panacea Biotech Natco Pharma Mylan Laboratories Biocon Cadila Pharmaceuticals Nectar Lifesciences Aurobindo Pharma Glenmark Generics Limited Dr. Reddy’s Laboratories Indian Institute of Biotechnology

Government

BCIL TIFAC TIFAC Indian Oil Limited URDIP CCMB CSIR IIT – Technology Transfer Cell Indian Patent Office CII

Engineering Companies

Nokia Ford Motorola SAP Labs Tata Steel Adobe Systems India Tata Motors Nokia Microsoft Mercedes Benz GE Global Research IBM Corporation

Indian Institute of Patent and Trademark Attorney

Class Schedule

Classes will be held from 10:00 A.M. – 3:30 P.M. (Monday - Friday).

Classroom Program Duration: Six months Fees: Rs. 1, 50,000/- (Rupees One lakh and fifty thousand only) + service tax @ 12.36% 5% discount for down payment (one time). Option to pay in installments is available.

Distance Learning Program Duration: Twelve months Fees: Rs.60, 000/- (Rupees Sixty thousand only) + service tax @ 12.36% Online training and support is available is through cloud campus. All the study material is provided in printed format and participants can submit online assignments, tests, interact with experts online etc.

Education Loan Easy educational loan available from leading banks and financial institutions

Indian Institute of Patent and Trademark Attorney

Contact us

Delhi Address

Indian Institute of Patent and Trademark C/o Mabbit Communications Private Limited G - 85, Preet Vihar, Main Vikas Marg, Delhi 110092

Hyderabad Address

Indian Institute of Patent and Trademark Suit No. 202, 3rd Floor MJ Towers, 8-2-698, Road # 12, NBT Nagar, Banjara Hills, Hyderabad, Andhra Pradesh 500034

Call us at +91-11-64997055 or +91-9212344782

Or write to us at info@iipta.com