p&g wella influencer engagement case study
DESCRIPTION
P&G Wella, in collaboration with Ripple Links organized a one-of-its-kind event with over 50 top bloggers in the categories of fashion, beauty and lifestyle. The event, called 'Wella: The truth about hair colour' aimed at generating brand and product awareness while engaging top influencers whose audience would benefit and consider brand purchase.TRANSCRIPT
TOTAL NO OF BLOG PICK UPS
45
45%
CAMPAIGN AHAAS !!
RESULTS
Online services most likely to influence a purchase
Source: http://cdn.technoratimedia.com
A RIPPLE LINKS CASE STUDY
DISAGREE
Influence
Community Size
AGREE OF INFLUENCERS
BLOG?
?WHY
HOW
Increase digital footprints & Share Of Voice
WHY AND HOW TO ENGAGE ONLINE INFLUENCERS