p&g : case study
TRANSCRIPT
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What is
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Multinational consumer
goods company.
‘Tide’y
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History 1837: Founded by Williams Procter and James Gamble.
1850-1900: Building factories and introduction of products.
1930’s: International Expansion.
1945-1980: Entered Latin America, Western Europe and Japan.
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Marketing at P&G•Advertising
•Sponsorship
•Celebrity Endorsements
•Digital
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Situational analysis
Beauty and
grooming
Beauty
Grooming
Health and well
beingHealth care
Snacks and pet
care
Household care
Fabric and
home
Baby and
family
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P&G Today… • Sells products in 180 countries.
• Operates in 80 countries.
• Has 2 Global business units.
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Snacks and pet care: 4%
Grooming : 10%
Health care: 14%
Baby care: 18%
Beauty: 24%
Home care: 30%
Sales in respective
GBU.
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Target Group: Women
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Objectives • Focus to reach each and
every part of world.
• Special focus to its acquisitions and target markets.
• Innovation is the sole key.
• To provide the world a standard living style.
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Strategy • Expand share with 10% increase
every year.
• Development between company and its acquisitions.
• Maximize brand awareness.
• Meet desired standards.
• Availability of products on market shelves.
• Raise the stock price of company.
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Ivory: Direct and social media.
Crest: Introducing new
products in product line
Pamper: Product line expansion.
Always:Target groups: Women.
Iconic brand
marketing
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What is P&G looking for?
To connect and
develop.
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Collaboration
accelerates innovation.
Actively seeking
innovation and
partnership solutions.
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When partnered externally, inspiration
and innovation and mutual
value creation are
at our fingertips.
-P&G
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Thank you