pewter portfolio - publishing 1

Call us on: 01858 410 777 Pewter Design Associates 1

2 Pewter Design Associates Visit us at: 50 St Marys Road, Market Harborough, LE16 7DU

Publish - and be damned successfulI have been designing for publishing since 1984 when I worked for Octopus Books in the adult non-fiction department shortly after finishing education.

Although I have worked in lots of areas of design, I am always drawn back to publishing. Unlike packaging or point of sale, publishing is not just about selling a product. Books and magazines not only inform and educate, they can also inspire.

Inside this brochure you’ll find a examples of a small selection of publications I have worked on at Pewter Design, as well as some that I had worked on before forming the business. Many of these went into production, some were only concepts.

At Pewter Design we are able to work with you to create designs for a brand new book or magazine concept, or simply evolve and refresh an existing one. Perhaps you’re thinking of producing a monthly newsletter or event programme, or maybe even a consumer loyalty magazine containing unique offers and vouchers etc.

Since 2008 we have been designing and publishing a monthly 48 page regional events magazine, WOW What’s On Where, and publishing it online as well as in print.

We’re easy to find too. Our studio is close to the centre of Market Harborough on the Leicestershire-Northamptonshire border. We’re just five minutes walk from the railway station and an hour from London St Pancras International. If you’re driving, there’s plenty of parking nearby.

Why not drop in for a cuppa. We’d love to talk about creating publications just for you.

Reg Cox.Proprietor.

Design for Publishing



The Seven Wonders of the WorldI came up with the concept for a series of four books for children based on the Seven wonders of the World.Published by Belitha Press in the UK, the rights were sold throughout Europe and the USA.


4 Pewter Design Associates Visit us at: 50 St Marys Road, Market Harborough, LE16 7DU4 Pewter Design Associates Visit us at: 50 St Marys Road, Market Harborough, LE16 7DU


Book CoversA sample of concept book covers designed for presentation at Frankfurt Book FairClient: Brown Reference Group plc.



Classics of DesignSample covers and spreads produced for the London Book Fair.Client: Brown Reference Group plc.



Classics of FashionSample covers and spreads produced for the London Book Fair.Client: Brown Reference Group plc.



Exploring the Solar SystemBook Covers designed for nine volume adult reference continuity set.Client: Heinemann



The ElitePartwork development taken to test launch only.Client: DeAgostini



PartworksA small selection of Partworks worked on for various publishers



Consumer MagazinesA selection of national commercial magazines sold through high street retailers.Client:WV Publishing



6 7

Know your snowboard

DECK (top layer above the core)✱ Design — brightly decorated with cool designs, graphics and brand logos. The deck also has mounting holes for bolting the bindings firmly to the board.

Snowboards may look similar, but there are differences between the board styles (see the next chapter). The K2 Instinct 153, shown here, is a good example of an all mountain freeride snowboard.

EDGEA narrow metal strip that runs along the side of the snowboard from the tip to the tail. The edge digs into the snow when the board is tilted to provide grip and help in cornering. The ‘toe edge’ is the edge nearest to your toes and the ‘heel edge’ is that nearest to your heels.

LEASH (not shown)A strap that connects between your front leg and the front binding. It is a safety advice that stops your board slipping away and becoming a hazard to other people. For this reason all ski and snowboard resorts insist on a leash.

BASE (below the core)✱ Design — made of slick, hard-wearing material including P-Tex (polyethylene) or carbon. ✱ Wax — applied to the base to help it glide more easily across the snow.

STOMP PAD (not shown)A rubber or soft plastic mat stuck to the deck in between the bindings. A stomp pad is used when your back foot is out of the bindings such as when using a chairlift to get to the slope. Without a stomp pad your foot could slip off the board and cause you an injury.

TIP (front end, also called the nose)✱ Design – rounded and turned upwards to help the board pass over the snow.

BINDINGSThese keep your boot firmly attached to the

snowboard and allow you and the board to move as one. Bindings greatly improve

the control you have over the board. There are various types of binding so it is best to seek expert advice when choosing them.

Base — 4000 Sintered, fastest natural ceramic base material available, very durable and retains wax longer

Binding mounting holes

Board core — bi-polar = strong, lightweight and design to maximise speed

Architecture (board construction) — Hybritech, patented K2 board laminate, including carbon, ceramic and Kevlar© layers

TAIL (rear end)✱ Design — usually rounded and flatter than the tip. A 'twin-tip' freestyle board allows the boarder to move in either direction with ease.

Snowboards are made of materials that are laminated. This is where several thin layers are sandwiched together using special glues. The different layers provide strength, flexibility and durability to the board whilst keeping it lightweight. Wood, foam, rubber, fibreglass, P-Tex and graphite are some of the materials that can be found in a modern snowboard.

Cool science

Edge — Rust resistant stainless steel, produces fewer burrs to increase board control

Tail — Hybritech Cap design, specially tapered to improve turns and for enhanced speed in powder snow

Most tricks take a long time to master. It is a good idea to take lessons in how to do them. This page shows three of the most popular tricks.

Advanced tricks

When you take off, pull your knees into your

chest and swing your arms upwards. This will help

you get more air. To stay in control mid-jump, hold

your knees up against your chest in a tuck position. As

you exit the jump lower your legs, keep your knees

bent and put your arms out in front of you.

Look ahead to where you are going to land and start

moving your feet into a scissor position ready for

landing. Your strongest leg should be at the rear. As

your skates touch down, allow your legs to bend. They will

help to absorb the impact. Once you have landed you can

safely return to the ready position.

As you approach the ramp

you should be in the ready

position with your knees well

bent and your body leaning

forward from the waist. You

can push off the lip of the ramp

to give you extra height.

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2.

3.

25

‘Tricks are not just to show your skills, but are a good test of balance and will help further develop your all-round skating.’Mark Heeley, author of ‘1st In-Line’

Hot Hints

Toe heel glide

Grinding

The jump

This is a fun trick that looks cool and can really improve your balance.

✱ Skate in a wide scissor position along a smooth surface. Tip your non-

braking skate up so that you are gliding on its rear wheel.

✱ Point your braking skate so that you stand on the front wheel or toe.

✱ Keep looking ahead, use your arms to balance and keep your knees bent.

This is a toe heel glide. Start off slowly until you become confident.

‘If you're just starting out, getting a nice tuck may be difficult. Keep working at it though. It will really increase the height you achieve.’ Scott Weintraub, jumping tutorial at skatefaq website

FROM THE EDGE

Fabiola da Silva moving to soul X grind a rail.

Grinds are a big part of aggressive skating. The soul

grind is considered to be one of the easier grinds — but

there are lots of other to learn. To soul grind a rail:

✱ Get up some speed and jump up high enough to fix

a position on the rail.

✱ Land both feet at the same time, with the outside of

your back foot parallel with the rail (the soul position)

and your front foot facing forward (frontside).

✱ Bend you soul foot to maintain your balance as

you grind along the rail.

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23

Tricks are not only useful for showing off. They can also help you on a trail. The best way to learn is from someone who can show you, but all tricks need practice, which will build up your confidence.

Basic tricks Grabbing some air

Try to land with both wheels

at the same time and allow

your arms and legs to bend as

you land. This will help to absorb the

impact of landing. Start with small

jumps until you feel confident

enough to take on anything tougher.

As you improve you can increase the size or the speed of your jump. Look for jumps with steeper lips. And remember that the faster you travel the longer the jump.

Hot hint

As the bike leaves

the ground try to

keep your weight in

the centre and relax

your arms and legs.

22

A wheelie is one of the first tricks

most riders learn. To pull a wheelie

you need to pull up on the handlebars and

lean your weight back at the same time.

This is best done at a slow speed.

The perfect wheelie takes

time to master, so don’t

worry if you can’t do it first time.

If your front wheel is coming too

high then gently squeeze the rear

brake to bring it down. If the

wheelie is too low then pull on the

handlebars and pedal a little harder

to raise the front wheel.

Use a wheelie to negotiate tough drops when you haven’t got enough speed to safely clear the end of an obstacle (page 25). Otherwise you may snag your chainring and plant yourself in the dirt.

Hot hint

Flying over a jump feels great, and it

can be done safely by checking the

landing area first. To grab air without

landing in a heap you must keep control of

your bike. As you approach the lip of the

jump stand up on your pedals and pull on the

handlebars to lift the front of your bike. Pulling a wheelie1.

2.

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2.

3.

No LimitsA series of four books on extreme sports for children aged 10-14.Client:Fraklin Watts



Parasites and PartnersA four volume natural history children’s continuity set.Client:Brown Reference Group plc.



Aquatic LifeAn adult reference continuity set.Client:Marshall Cavendish



Atlas of BiomesA twelve volume natural history continuity set about habitats and the wildlife living in them.Client:Brown Reference Group plc.



Behind the ScenesA sample of concept book spreads designed for presentation at Frankfurt Book FairClient: Brown Reference Group plc.



How do we Measure?Presentation spreads for Frankfurt Book Fair.Client:Brown Reference Group plc.



Hitler’s RenegadesPresentation spreads for Frankfurt Book Fair.Client:Brown Reference Group plc.



The Puppy and Kitten GuidesBooklets produced twice yearly for Buddies and distributed into 2000 vets throughout the UK


Call us on: 01858 410 777 Pewter Design Associates 23Call us on: 01858 410 777 Pewter Design Associates 23

pewter portfolio - publishing 1

Documents

st marys road

centre of market harborough

london book fair

magazine concept

brown reference group

frankfurt book fairclient

brand new book

octopus books