Where do you fit into internet use?

A comparison with Pew Research

Who’s on social networking?

• What makes a difference in the numbers? Where people live? Income? Gender?Pew Chart. (http://www.pewinternet.org/Commentary/2012/March/Pew-

Internet-Social-Networking-full-detail.aspx)

What are the most popular sites?

• Facebook? Twitter? Instagram? Pinterest?

BUT

• Different demographics show up in different sites.

• Women are four times as likely as men to use Pinterest

• Young adults dominate Twitter and Instagram• College graduates and upper income users

dominate LinkedIn

Facebook is still the most popular social networking medium

• 71 percent of online adults are on Facebook.Pew chart: http://www.pewinternet.org/Reports/2013/Social-Media-

Update/Main-Findings/Demographics-of-key-social-networking-platforms.aspx

Who’s on mobile?