peter gould | branding & design portfolio
DESCRIPTION
Peter Gould’s influence extends far beyond the borders of his native Australia. His innovative, award-winning creative work is highly sought after globally. Peter has touched many international audiences through interviews, speaking engagements, graphic design workshops and projects, art exhibitions, branding workshops and publications. “My intention is to develop the world’s most exciting and respected Muslim-oriented brands, products and creative experiences, insha’Allah,” he shares. Peter’s work has international reach, which has influenced tens of thousands. He has become a household name in many parts of the world. Peter has over 100,000 likes on his official Facebook page. His artwork, rendered in various media, has been commissioned by such diverse entities as the Australian government and the Royal House of Saudi Arabia. For over a decade, having embraced Islam in 2002, Peter (Yaseen) Gould’s unique perspective has reverberated throughout his incredible award-winning photography, shared through the lens of a devoted believer. Upon graduation from the University of Technology in Sydney, Peter founded a creative studio and was commissioned by clients such as Sony, Colgate and Vodafone. Peter began traveling to the Muslim world and was inspired by cities like Fes, Damascus, Istanbul and Mecca, resulting in a remarkable visual fusion of classical Islamic design elements with his signature vibrant, fresh graphic styles. Since then he has collaborated with individuals and organizations worldwide. Recognition includes finalist in the 2013 Global Islamic Economy Awards in Dubai (with collaborator Ruh Al-Alam), and 2012 & 2013 winner of the Australian National Multicultural Marketing Award presented by the NSW Government Community Relations Commission. Work for Sami Yusuf and EtihadSince 2003 Peter has worked with a dedicated team designing beautiful brands and experiences. His agency has a simple, honest approach to business and has worked with a broad spectrum of clients including Etihad Airways, Sami Yusuf, Zaytuna College and many others. Some recent branding and design projects include Hadith of the Day (a daily app which has over 6 million members), 5Pillars board game, the global Halal Food Festival in London, Discover Malaysia, the recently opened Islamic Museum of Australia and Afghanistan’s first stock exchange. Peter Gould’s love for fun, playful ideas are evident when exploring the many venues he is working on such as childrens books, games, apps and activities. He is passionate about finding ways for technology to improve peoples lives and was accepted into the Google Glass Explorer program in 2013. Read more at www.peter-gould.com Regular updates at www.facebook.com/petergouldartTRANSCRIPT
A C R E AT I V E J O U R N E Y
“Peter has become the go-to designer for many international Islamic companies... He is among those young urban global Muslims leading the emergence of a new Muslim cool. Not just in iPad apps, but in everything from T-shirts to games.”
Peter Gould is a celebrated designer, creative entrepreneur and artist. His innovative, award-winning work is highly sought after globally and it has touched millions with positive, inspirational creative projects.
“My passion is using creativity to inspire positivity and
illuminate hearts. Through art, design and bold thinking we
can overcome misunderstanding and build a positive, bright
future for our global community.”
He has won several awards, launched his own apps & games,
created popular online platforms, teaches workshops
internationally, has work published in several books and is
followed by over 250,000 people weekly through social media.
salam
Peter’s celebrated artistic approach can be described
as a unique creative fusion exploring his Western roots
and personal spiritual journey over the last decade since
embracing Islam, extensive travel in Muslim-majority
countries and Arabic language study.
His artwork & photography is found in the collections
of diverse audiences including the Saudi Arabian Royal
Family, the Prime Minister of Australia’s office, famed
artistic journeyAustralian Prime Minister, Mr Kevin Rudd
New York entrepreneurs, an embassy in Jakarta
and global celebrities. His work has been exhibited
in dozens of galleries and at events around the
world over the past decade, from the prestigious
Dolmabahçe Art Gallery in Istanbul to the Sharjah
Islamic Arts Festival and, Islamic Arts Museum in
Malaysia.
“People dream of becoming someone or doing something that will leave a lasting impression for generations. Peter Gould is one of those dreamers who found the courage to pursue his dreams.” - Saudi Gazette
In 2002, while studying graphic design, Peter
(Yaseen) embraced Islam. He began travelling
abroad to the Middle East and fell in love with
the beautiful old cities of Fes, Mecca, Istanbul
and Damascus.
Feeling inspired both visually and spiritually,
he embarked on a series of personal artistic
projects that resulted in a remarkable fusion
of classical Islamic design elements and his
signature vibrant, fresh graphic style.
spiri
tual
jour
ney
Medina
Jerusalem
Mecca
Damascus
MarrakeshKonya Cordoba
Fes
“Peter’s beautiful work is a welcome addition to the contemporary Islamic art scene, .. a mixture of deep faith and youthfulness that represents tangible modern interpretations of Islam’s everlasting beauty in mind & spirit.”
Juliana Rahim, Curator, Islamic Arts Museum, Kuala Lumpur, Malaysia
“Peter Gould’s work merges Islamic essence with fresh contemporary sensibilities, an approach
highly needed and welcomed in current times. In many ways he as an individual and his work represent the new Muslim cool.” - Founder, The Halal Journal
“There are few branding specialists
that understand the deep spiritual
heritage of Islam, how to connect
with audiences with color and
imagery, and most importantly -
how to link the two in an authentic
way. Peter Gould and his team
have consistently imagined digital
landscapes and brands that fire
the imagination of viewers in an
authentic manner, and are role
models for hundreds of artists
seeking to follow in their footsteps”
- Founder, Zabihah.com
uni
que
jour
ney
Ishq
Yusuf Islam (Cat Stevens)
United Arab Emirates
Malaysia
Saudi Arabia
Art Gallery of New South Wales
“Peter’s artwork is as much about
the spiritual as it is about the visual…
it shares the essence of purpose of
the art and architecture of the past
through contemporary mediums, one
of the quintessential markers of the
true Muslim artist.”
- Curator, Islamic Museum Australia
Peter Gould has been a key driving force behind
many of the brands, creative projects, events and
initiatives that have helped define the role of
modern Islamic art and design.
Through this unique perspective he has created
inspirational, memorable, mindful and vibrant
positive experiences, profoundly affecting his
global audience on many levels. This includes
consulting and collaborating on brands and
creative projects that have helped define a
new generation of high quality Islamic lifestyle
experiences and actively serving as a speaker,
mentor and teacher for young Muslim artists,
designers and students globally.
design journey “Peter and his creative team have been our strategic design partners for nearly 4 years. We started working together when our content was reaching 2-3 million people per week and now with his creative direction we are reaching over 30 million people per week.”
Hadith of the Day, UK
“The team understood the vision immediately and knew how to translate that into a strategic, dynamic and engaging communications campaign.
Peter’s knowledge of the Arab region helped in capturing the cultural specificities of this region and build unique, effective messaging.”
Mounia Meftah – Senior Project Manager, International Trade Centre, United Nations, Geneva
“When we wanted to create an innovative, beautiful brand, there was really only one designer we wanted to work with: Peter Gould.
Peter and his team worked to understand the vision for our brand and had valuable thoughts on brand strategy.”
Zohrah Khaku – Founder, Halal Gems, UK
“After our first briefing with Peter and his team we were immediately enthused by their professionalism, knowledge and genuine interest for our best interest as their client.
Peter’s experience and strategic input has played an important role in enabling us to successfully distribute over 100,000 games in 3 languages in over 25 countries.”
Ansarullah Ridwan Mohammed – Founder, 5Pillars & Islam Inspired Ideas, KSA
“The entire team at Gould is great to work with. From creating a brand and logo, developing it, creatives for campaigns and more, they are the best in the business.
Despite being in the UK, the time difference was rarely a barrier as the team worked swiftly and efficiently to deliver what was required on time.”
Noman Khwaja – Co-Founder, Haloodies
“Working with Peter has been such an honor. Peter’s knowledge of the field has combined style, creativity, and strategy to create a powerful brand.
His commitment to top quality design has consistently provided me with work of the highest caliber.”
Yasmin Mogahed
“The Gould team are not only creative experts but also extraordinarily professional, responsive and most importantly serve as strategic business partners.
Peter and his team are a pleasure to partner with and we would recommend them to anyone looking for strategic thought partners.”
Mohamed Issa – Founder, Noor Vitamins
Peter founded and launched a number of innovative and popular online platforms designed to empower, engage and inspire people around the planet.
His CreativeUmmah.com website,
for example, was launched in
2014 at the Dubai World Islamic
Economic Forum and aims to
showcase and connect Muslim
change makers and creatives.
He also founded the breakthrough
MuslimGiftGuide.com website, a
free platform showcasing creativity,
beauty and quality design from
Muslim entrepreneurs around the
world. Another notable online
project Peter has instigated is
called Ummah Legends, a weekly
journey to discover and celebrate
the gems in Islamic history through
beautifully illustrated stories. crea
tive
inno
vatio
n SHOWCASING CREATIVITY, BEAUTY & QUALITY DESIGN
MUSLIMGIFTGUIDE.COM
Peter’s aim is to ‘illuminate, inspire, Insha’Allah’ and this is the benchmark he holds every project he wholeheartedly tackles. He uses his social media platforms as a basis in which to reach out and inspire uniquely diverse mix of global talent.
His social media platforms have over 250,000 follwers where he engages
directly with his followers on a daily basis. He seeks to inspire aspiring
creatives and entrepreneurs through posts, blogs, talks and workshops all
over the world.
“Peter Gould is no stranger for those in the creative world. A truly multi-
faceted talent, Peter has inspired many through his art, photography,
design and branding.” - Aquila Styleinsp
iratio
n
Peter has always loved to explore new ideas and opportunities to be creative with technology. “I’m truly excited and passionate about exploring how we can use new technologies for highly beneficial, positive, educational experiences. In a world full of misunderstanding, we need to be incredibly creative and innovative to move forward as a global community. Insha’Allah if we dream big with good intentions, the possibilities are virtually endless.”
For example, building from his Augmented Reality (AR) thesis during
his time at the University of Technology, Peter applied and was
selected by Google as a ‘Glass Pioneer’ from a pool of over half a
million entries. His resulting ‘Handsfree Quran’ device is unique
in the world. Peter’s optimism and interest in exploring these
technologies extends to wearable devices, smart Mosques, and
using his Virtual Reality programs to revisit ancient Baghdad, join
study circles in Al Andalus, or fly to the stars on a virtual Buraq.
tech
nolo
gy
“You are a pioneer, a founder and an architect of what’s possible. ... We have an exciting journey ahead of us, and what happens next starts with you.”
Peter’s invitation from Google
thanksP E T E R - G O U L D . C O M