petcube iot meetup san francisco: kickstarter, manufacturing and lessons learned
DESCRIPTION
Petcube story, kickstarter and manufacturing.TRANSCRIPT
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Kickstarter, manufacturing and what we’ve learned
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$250,000 Kickstarter, Oct 2013
Available on starting May 2014
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T E A M
Andrey Klen Creative Director
Alex Neskin CTO
Yaroslav Azhnyuk CEO
12 people San-Francisco, US Shenzhen, CNKyiv, UA
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Petcube story
Manufacturing Questions
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Petcube is a home gadget that lets you watch, talk and play laser games with your pet when you’re not at home
Please, watch our two minute video, explaining the product. It’s gorgeous:
http://youtu.be/SNqhC9o3kQI
$199
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Watch
Play
Share
Watch on your pet when you’re not at home
Speak to your pet and play using the laser toy
Share not only photos and videos but gaming sessions with your pet
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Petcube is an ultimate app for pet lovers
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HOW IT STARTED
First prototype
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First web interface
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First render
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May 2012
1
Sep
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Dec
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Mar 2013
4 5
May Jul
6
Oct
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Jan 2014
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Apr
9
Aug
10
1. First prototype2. Team of 3 starts to work3. Expected launch date for KS (didn’t happen)4. Patent and ™5. Website and PR6. Angels, Haxlr8r7. Kickstarter8. Team of 10, Yar moves to SF9. Mobile app, delay announced10. First shipment
Our timeline
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• Validation and feedback• Press• Partnerships• Money
Why crowdfunding?
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• Type of product• Time and resource it will take• Chance of success• Other resources available
To crowdfund or not to crowdfund?
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• Planning the project• Planning Kickstarter• Emails and paid ads• Patenting
Preparation, p.1.
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• Two PR strategies• Video• Pricing• Testing and details
Preparation, p.2.
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• Hire an agency vs DIY PR• DIY PR how-to• Campaign stages• Quora: detailed post
Creating the buzz
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• Human resources• Manage the expectations• Stretch goals• Closing the campaign
During the campaign
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MANUFACTURINGthink about it before your Kickstarter
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• Scope of the project• Unknowns and planning• Team and outsourcing• Looking for advice• Accelerators• US vs China
First steps
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• Every stage serves the purpose• First thing that works• Schematics, mechanics, casing • BOM• Design for manufacturing• EVT, DVT, PVT, MVT• Test development
From prototype to the factory
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• Types of factories• Communication• Types of middlemen
Factory selection
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• Take clues from the best• Look for people with experience not
for the answers• Remember where you are different
Final thoughts
www.petcube.com
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Thanks!