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GLOBAL MARKETING

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Developing Country with 180 million population

Urban 34%, Rural 66% of total population

47% of the rural households in Pakistan own livestockOne of the largest milk producer country in world

Pakistan

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There is no tax or excise duty on milk products

Government has a complete and comprehensive legal framework for milk industry to keep things in flowImplementation of these regulations and governments have never been able to make industry follow these regulations

Political Environment

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Economic Environment

Uneducated suppliers of raw materials, so it effects its quality.

Preservation issues and a big percentage of raw materials go to waste before its being processed

UHT milk is a bit costly than the ordinary milk

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Economic Environment

UHT milk doesn’t have any kind of taxes on it which makes it a good economic factor for the industry

growth

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Social Environment

Gawala trend in most of areas

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Social Environment

People are realizing the importance

of pasteurized milk because of its safety

and better health issues.

People prefer UHT on pasteurized milk

because of small shelf life

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High custom duties on the import of packaging machinery

Government initiatives regarding tax rebates

Technological Environment

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Gawala don’t have the means of transportation to deliver the milk up the value chain

They don’t have the means to maintain the freshness of the milk (refrigeration) so that the milk retains its actual value

Pasteurize milk industry technology is a critical factor in terms of barriers to entry

Technological Environment

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Little govt. support

High cost of machinery

Unaware of health issues

Political instability & power break downs

Sustainable distribution network

Awareness oriented promotional campaign

Strategic Issues