PersuasiveTo convince someone to believe in something or do something.

Writers may use language that appeals to the reader’s senses.

Central ArgumentClear statement of the problem and solution. Evidence supports it. Effective argument is supported by facts, statistics, examples, and quotations.

Different types of techniques.Cause and EffectAnalogyAuthority

Cause and Effectlists reasons of a problem and outline the consequences of them.

Example:

Analogycompares what is similar about two things that are otherwise different.

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Authoritythe person who is presenting the argument is in a position of power

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Parts of a Persuasive TextPersuasive – convincing a reader to do something, buy something, believe in something

Rhetorical Fallaciesarguments that lack sound reasoning and distract readers from the real issues.

Different Types:Ad HominemCategorical ClaimsExaggerationStereotyping

Ad Hominemauthor attacks the character of a person rather than the content of his or her argument.

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Categorical Claimsplace an idea, thing, or action into a category to which it does not necessarily belong.

Example:

Exaggerationan overstatement Example:

Stereotypingunfairly suggesting that all members of a group are exactly the same

Example: