persuasive cities for sustainable wellbeing @ mit media lab
TRANSCRIPT
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Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 4
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Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 5
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Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 6
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Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 8
ATTITUDE
BEHAVIORENVIRONMENT
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Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 9
HUMANATTITUDE
(VALUES)
HUMANBEHAVIOR
(PATTERNS)
URBANENVIRONMENT
(PHYSICAL / TECHNOLOGICAL)
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Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 12
HUMANATTITUDE
(VALUES)
HUMANBEHAVIOR
(PATTERNS)
URBANENVIRONMENT
(PHYSICAL / TECHNOLOGICAL)
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Self-Contained January1st Self-Driven
@ags%
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h"p://levieva.blogspot.fi/2011/06/social-psychology.html
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Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 19
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@ags%
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluence
SFSocial
facilitation
RERecognition
SOCIAL INFLUENCE
Downward Upward
Injunctive Descriptive
Goal Gain
Goal Together
Participants Onlookers
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@ags%
SociallyInfluencingSystems
(SIS)
SocialInfluence
InformationSystems
Social learning (SL)Social comparison (SC)
Normative influence (NI)
Social facilitation (SF)
Cooperation (CR)
Competition (CT)Recognition (RE)
Users
Interaction
Interfaces
Information
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Jogging: ︎
374 ︎Jogging: ︎
12 ︎Jogging: ︎
0 ︎
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COMPUTER – MEDIATED (CME)
FACE–TO–FACE (FTF)
COMPUTER – HUMAN (CHU)
COMPUTER – MODERATED (CMO)
INTE
RPE
RSO
NAL
INFL
UEN
CE
Userbehavior
Usercontent
Dynamicdesign
Dynamiccontent
Persuasivedesign
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Usually: ︎
82 ︎Usually: ︎
20 ︎
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http://mcsmb.com/mobile-apps/
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Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 34
Thanks: Matthias Wunsch
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Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 35
Thanks: Chengzhen Dai and Felipe Lozano-Landinez
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GREENLIGHT
JJJJ
JJJJ
JJJ
7AM
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JJJJJJJ
LLL
LLL
LL
LL
GREENLIGHT
9AM
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1J
3L
CROSSINGHARVARDBRIDGEMINUTES
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50J
6L
CROSSINGHARVARDBRIDGECALORIESBURNED
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1J
10L
CROSSINGHARVARDBRIDGECOST$
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@ags%
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluence
SFSocial
facilitation
RERecognition
INVOLVEMENT
ENGAGEMENT
PARTICIPATION
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Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 42
Thanks: Matthias Wunsch
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1000
640
790
430
820
BikingTourney
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14 organizations
239 employees
29,374 miles
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CT (58%)Competition
PDPublic Display
RARankings
EN (26%)Engagement
SF (21%)Social
Facilitation
CR (58%)Cooperation
β = 0.61 *** (.44)
β = 0.24 ** (.08) β = 0.62 *** (.45)
β = 0.27 ** (.14)
β = 0.32 *** (.13)
β = 0.23 ** (.10)
β = 0.35 *** (.16)
β = 0.23 ** (.13)
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Thanks: Ronald Martin
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Christiana von Hippel
SedentaryBehavior
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You used 10 gallons of water while washing your dishes
Your sister
only used 6 gallons of water
Liz Voller
WaterConserva>on
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Ronald Martin
WorkSafety
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Each Traffic Light will show team with highest points
Team with highest points at the end of the day ‘conquers’ the traffic light
Shin Bin Tan and Leo Brown
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Phil Tinn
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SURVEY AND DATA UPLOAD
CONFIRM COMMUTING MODE
UNIVERSITY-WIDE LIVE DISPLAYS
SOCIALLY INFLUENCING SYSTEM
competition among schools:modal split per schoolparticipation rate per school
Fernando Granados and Javier Leal
Commu>ng
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Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 55
HUMANATTITUDE
(VALUES)
HUMANBEHAVIOR
(PATTERNS)
URBANENVIRONMENT
(PHYSICAL / TECHNOLOGICAL)
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Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 56
HUMANATTITUDE
(VALUES)
HUMANBEHAVIOR
(PATTERNS)
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Package Delivery Mode People Mover Mode
Persuasive Electric Vehicle (PEV)
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Persuasive Electric Vehicle (PEV)
Hand-Free Shopping Experience
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Persuasive Electric Vehicle (PEV)
1278 kgCO2 saved
Exterior
467Trips made
376Users / Tourists
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Persuasive Electric Vehicle (PEV)
77%of previous riders actually pedaled
not pedaling
pedaling
Exterior Interior
53383Kcal burned
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PEV 2: Persuasive Electric Vehicle (Autonomous People/Goods Mover)!
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Thanks: Ronald Martin
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EcosystemofFutureCi>es
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WorkshoponEmpoweringCi>es
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[email protected] @ags%