persuasion, presentation & practice: rotman storytelling for business workshop 13.02.12
DESCRIPTION
For a workshop I gave for MBA students at Rotman on 13 Feb 2013TRANSCRIPT
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RUNDOWN
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HOUR 1 : STORYWhy story?Trading cards - 5 minThe origin storyTitle exercise - 10 minAsk Dr. Deck - 10 min
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HOUR 2 : STRUCTUREStructure as a starting pointCup Noodles video, 5 minMost important deck in the worldInconvenient Truth, 1 miniPhone launch, 1 minRock lyrics exercise, 10 minAsk Dr. Deck, 10 min
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HOUR 3 : PRACTICEIQ Test exercise, 5 minHow/where to practiceNike videos, 10 minPitch deck exercise, 15 minAsk Dr. Deck, 10 min
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Persuasion, Presentation & Practice
MICHAEL DILA@michaeldila
The uses and abuses of story for business
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LIE, CHEAT & STEAL
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WORK, WORK, WORK
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ILL EQUIPPED &POORLY PREPARED
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EQUIPMENT
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PREPARATION
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PRACTICE
BE DARING BE BRIEF BE AMBITIOUS
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SECRET WEAPON
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HOUR 1: STORY
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WHY STORY?
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HOW’S IT WORK?
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ARCHETYPECOMPRESSIONRESONANCE
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WHAT IS YOUR FAVORITE MOVIE?
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LET’S TALK ABOUT YOU
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STRETCH 1: TRADING CARDS
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SHARE
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ORIGIN STORY
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GOALAUDIENCEINTEREST
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EXERCISE 1: TITLE
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GOAL 1: TELL A STORY THAT EXPLAINS WHY WE SHOULD BE INTERESTED IN YOU
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HOUR 2: PRESENTATION
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START WITHSTRUCTURE
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MOST IMPORTANT DECK IN THE WORLD?
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NEVER START EMPTYHANDEDor...
“If you are going to take a knife to a gunfight, at least make sure it’s not a butter knife.
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SOLO IN NH
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STRETCH 2: ROCK SONGS
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ROSES STARS WATER
SPACE WATER
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ROCK R & B RAP
REGGAE METAL
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GOAL 2: LEARN TO MATCH IMAGES TO WORDS. VISUAL METAPHORS AMPLIFY MEANING & MEMORY.
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EXERCISE 2: VISUAL MIXTAPE
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Don’t fear the reaper...
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I’m like a stepping razor...
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It begins to tell ‘round midnight
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I got 99 problems, but a...
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Walking on the moon...
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INTERMEZZO
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DR. DECK’S 5 MINUTE DESIGN SCHOOL
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YOUR SLIDES LOOK LIKE SHI*!
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DRESS THE PART
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LOOK YOUR BEST
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BE REMEMBERED
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VIEW SOURCE
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DRESS THE PART
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LOOK YOUR BEST
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BE REMEMBERED
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HOUR 3: PRACTICE
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HOW WE PRACTICE
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IQ TEST
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TD BANK STORY: HERO’S JOURNEY
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“Great teams reframe problems into opportunities. Does your team know how to innovate around obstacles”?
- Keith Yamashita
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TASK 3: PITCH NIKE
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OCCUPY
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GOAL 3: REFRAME EITHER OCCUPY OR NIKE