persuading your law firm to use social media
DESCRIPTION
Lunch talk given to legal marketing and IT professionals in Salt Lake City in February of 2012.TRANSCRIPT
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Persuading your firm to use social media.AdrianDayton.com
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“Online presence is now so persuasive, 51.4% of corporate counsel will stop and think a minute before hiring a lawyer who lacks a credible online presence in addition to their official law firm bio.”
-BTI Consulting 2011
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WHY I BELIEVE . . .
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Does anybody know a contracts lawyer?
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Three goals for today…
How to persuade firm managementHow to persuade individual lawyersHow to measure success
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2010
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2011
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2010
43% of in-house counsel cited blogs as their go-to source for news.
Greentarget 2010
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2011
76% of in-house counsel say they attribute importance to a lawyers blogs when deciding… 55% say blogs influence hiring decisions.
Greentarget / InsideCounsel 2011
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How are law firms responding?
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2011
The number of law blogs in the AmLaw 100 increased by 114% from 2010 to 2011
Are some firms too big to blog? -National Law Journal 2011
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2011
77% of law firms reportedly use at least 1 social network.
Lexis Nexis / Visability
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Data is compelling evidence for most business people, but lawyers care more about precedent than statistics.
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How do we compare to our competitors?
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How do I find the right lawyers?
In transitionHungryCreative
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What resources do they need?
Training (aka hand holding)CoachingAccountability
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What habits are needed?
Schedule time, even 20 minutes/dayFollow upActively work your networks
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50 lawyers blogging and actively using social media
18 law blogs200% to 500% greater traffic14 confirmed high dollar
engagements as a result
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What is the ROI?
Media mentionsSpeaking opportunities Increase web trafficNew relationshipsNew client engagements
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Update your status = 1 point
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Sent a tweet = 1 point
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Set up an appointment = 50 points
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Bring in a new client = 200 points
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Results…
4 new client engagmentsOver 45 appointments were set up
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One final story…