PERSPECTIVAAGENCYCAPABILITIES

aboutus• Perspectivaisafullservicepromotionalmarketingagency foundedin1995,whohasworkedwithrenownadvertisersthroughouttheU.S.• AtPerspectiva,wearefirmbelieversinexperiencebeingthebestteacher- Wedonotsubscribetothetraditional“agency-staffing” model

- Stafferscometouswithaminimumof10yearsofagencyand/orclientsideexperience

- Seniorstaffinthe18+yearsrange• Weunderstandthecomplexityofthedynamics,thediversityandtheessenceoftheU.S.marketplace• Wehaveextensiveexperienceworkingwithavarietyoftargetdemographics.

“WebelieveinclosecollaborationwithourClients.Ouraddedvalueliesinourteam’screativity,ethics,professionalism,highstandardsandourcompromisetofindacommonvision andmakeitwork.”

adifferentview

• Weareaforward-thinkingpromotionalmarketingagencywithanentrepreneurialspiritthatchallengesperceptionsandconventions.Wepushtheboundariesofwhatispossible.Inordertosuccessfullyachievethis,ouragencyembodiesadiversecollectionoftalent,culturesandinnovativeideas.

•• Throughouttheyears,wehavedevelopedapartnershipwiththinkersanddoers thatishardtofindandthatimpactseveryaspectofourclient’sbusiness.

ourthoughtprocess• Therearesix(6)keyelementsthatPerspectivabelievesareimportantfortheAgencytocomprehendandwhichallowsustoenhanceourrelationshipwiththeBrand.Theseareasfollows:

Values,positioning,andbenefits.Builddifferentiation:BrandCharisma

UnderstandYourProductorService

AssessAssetInventory

DefineResearch

AssessMarket IdentifyBenchmarkSolutions

DefineSuccessMeasurements

1 2 3

4 5 6

Equity,contentandcreative

Industryintelligence,competitiveandhistorical

Needs,behaviorsandlifestyles Goalsandobjectivesforsolutions

Metricsandtheirvalues

BrandCharisma:“theabilityofabrandtoinspireandattractconsumerswithsuchpassionthattheyaggressivelyseekthebrandout.”

whatwecanaccomplish

ACCOUNTSTRATEGY

- BrandStrategy- StrategyInsight- ConsumerBrandPerception

PROMOTIONS- ConceptPlanningandDevelopment

- Sweepstakes&Fulfillment

- Activation- EventMarketing&Production

MEDIASERVICES

- Planning- Research- Placement- Stewardship- TargetAnalysis

FIELDSERVICES- EventCoordination&Staffing

- GuerrillaMarketing- MobileTours- TrendReporting- InfluencerPrograms

RETAIL

- RetailPromotions- ShopperInsight- Merchandising- In-StoreEvents- Sampling

RESEARCH

- SecondaryResearchAnalysis

- CulturalInsights- FocusGroups- ConsumerLifestyleChats- TrendReporting

• Awiderangeofcapabilitiestohelpyoubringtheplantolife!

aboutpromotions• Perspectiva’scomprehensiveunderstandingoftheindustry,mediaandpromotionalmarketingprovidesanadvantageoverthecompetition.• TheAgencybuildsrelationshipsandresults- withourClients,ourteam,retailers,advertisersandconsumers- thatwillboosteveryone’sbottomline.• PerspectivaseekstobringsynergyandefficiencytoalloftheirClient’smarketinitiatives,workinghandinhandwiththeadvertiserandvendorstocapitalizeontheserelationships.

Knowledge+Teamwork=FlawlessExecution

abouteventmarketingThemoreconnectionsandrelationshipsyouhave,theeasieritistobringpromotionalideastolife.Thatiswhyitissoimportantforustohaveexpertsintheentertainment,sportsandeventmarketingbusinessthatcanfacilitatenegotiationswithartists,recordlabels,Sportfiguresandentertainmentpropertiesthatcanincreasetheimpactofapromotionalprogram.

Withtheserelationships,wecanproducedynamicandexcitingeventsforthecommunitythatturnintopositiveconsumerexperiencesallowingtheconnectionbetweenbrands,artistsandaudiences.Suchconnectionallowsfortheintroduction,positioningand/orincreasedawarenessofthebrand.

our networkWehaveestablishedanationwidenetworkofhighlysuccessfulprofessionals with

HispanicandguerrillamarketingspecializationthroughouttheU.S.

SanAntonio

Dallas

Miami

ChicagoNewYork

LosAngeles

Houston

SanFrancisco

Phoenix

Denver

SanDiego

LRGV

Boston

Orlando

Atlanta

promotions expertsWehavesuccessfullyorchestratedpromotionsforP&G,7-Eleven,Avon,Chivas Regal,BimboBakeriesUSA,toma leche (gotmilk?)andmanyotherClients.

Inner-CitySoccerStreetMarketing SweepstakesCommunityOutreach

POPRetailEvents ProductSamplingEventMarketing

MobileToursExperientialMarketing

mediaservices

mediaservices• Strategicmediaplanningbasedonclientmarketingobjectivesandgoals• Competitiveintelligence• SegmentationandAudienceAnalysis• Negotiationandplacementofallmediaconsumerandtrade- Oursystemsensureyourdollarswillworkthehardestateachstageofplanimplementation

- Perspectivahastherelationshipsandexperiencetomaximizeyourinvestment

- Deliveryofstrongmediapartnershipswitchextendandenhanceyouradvertising

• Monitoringofalladvertisingschedules• Addedvaluenegotiationandcoordination

AssessimpactofEnglishlanguage

media

Determineappropriatelevelsforin-languageorculturally

relevantmedia

Incorporateongoing

evaluationofintegratedcampaign

Fine-tuneplansforchanging

marketconditions

TOTALCOMMUNICATION

PLANNING

mediaphilosophy• WeofferourClientsmediaplansandbuyswhichinclude:

CREATIVITY MARKETINSIGHT SERVICE ACCOUNT-

ABILITY

• Recommendationsnotsolelybasedonnumbers,butbecausewethinkitisagoodideaandthatitwilloptimizetheoverallplan

• Essentialformediaplanningandexecutionaswellastheoverallmarketingplan;weofferrichmarketinsightstoensurethatwearereachingtherighttargetatalltimes

• Senior-levelinvolvementatallstagesofplanningandbuyingensuresinnovationandefficienciesthroughouttheentireprocess

• WethoroughlymeasureourmediadeliveryandprovidedetailedpostanalysisreportingtoensureobjectivesandKPIsaremet

ourapproachtomedia

• Perspectiva’smediaplanningandbuyingprocessaretailoredtomeeteachclient’sneedsandisdrivenbythedelivermore™ platform

• TheultimategoalistodeliverthebestresultsfortheClient

AddedValue

Win-Win

Opportunities

GrassRoots

Leverage

MarketKnowledge

Relationships

Experience

delivermore™platform• Thisplatformismadeupofthree(3)keydrivers:1. ConsumerInsights2. ContactNovelty3. ValueCreation

• Ourprocessanddisciplineinsuresyourdollarswillworkthehardestateachstageofyourplanimplementation.Moreover,theprocessfosterscollaborationbetweenclientsandagencyteam.• Thecombinationofthebestpeople,leadingedgeresearch andadisciplinedmethodology iswhatmakesitatangibleplatformforclients.

ourpastandpresentclients

THANKYOU!p lease v i s i t us at perspect ivaagency.com for more in fo