personalizing your ppc: 3 tips to boost campaign results
TRANSCRIPT
Create Optimized Lead Generation FormsLet’s face it, online consumers have become conditioned
to avoid advertising attempts. Whether through installing
ad-blockers or scanning past recommended items in
feeds, it gets harder every day to make sure your ads are
reaching their intended eyes. Personalizing your PPC
campaign can be the best way to grab your reader’s
attention – simply seeing something they relate to can
make a user pause on your ad, increasing your campaign’s
effectiveness.
Below, we’ve compiled top PPC best practices to help you
personalize your strategy, engage your audience, and you
convert them into customers.
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Personalizing Your PPC: 3 Tips to Boost Campaign
Results
Retarget via Social Networks
Sites like Facebook and Twitter allow you to target down to such particulars as music taste,
income, or even the size of a user’s home. Being able to target your audience with such
granularity means you can create tailored ad content to convert them.
Through many of these sites you can also upload a list of contacts, allowing you to target
those users to receive your ads in their feeds. Since these consumers already have a
relationship with you in one way or another, they’ll be more likely to click through and see
what you are up to.
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Make Sure Your Ads Literally Speak To The User
To make your ads feel more personal, use the second person. When you address the
consumer, you are placing the importance on them, not on your company. Try and creatively
tailor your language to your target audience—you don’t want to use shorthand lingo when
targeting a 60+ demographic, but it may help catch the eyes of a younger audience.
Your ad copy should be tailored to what will pique the interest of the reader, not to what
your ego wants. Rather than describing your company or using blanket terminology, make
sure your content is meaningful to your target audience. Help them to see you as a solution
to some of their problems, and your campaign will see a far higher conversion rate.
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Target Your Audience With Local Ads
Targeting ads to local consumers can be an excellent way to get immediate attention. In
doing so, you are taking the legwork out of user’s searches, by letting them know you are
nearby and ready to help.
Remember that mobile users make up over half of total digital media users, so take
advantage of location targeting services to draw in eyes on the go. For example, retail
locations can attract nearby customers in their target audience who have checked their
phones, which can mean immediate sales. Keep in mind, however, that you don’t want to
come across as creepy! Follow PPC best practices and don’t oversaturate your targets with
too many localized ads; you don’t want them to feel watched.
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