personalized recommendation - the key for engagement?
DESCRIPTION
Personalized RecommendationTRANSCRIPT
CONFIDENTIAL - 1 - Copyright© 2014 Scigineer Inc. All Rights Reserved
The Key for Engagement? -Personalized Recommendation.
16th Apr 2014
CONFIDENTIAL - 2 - Copyright© 2014 Scigineer Inc. All Rights Reserved
What’s ?
CONFIDENTIAL - 3 - Copyright© 2014 Scigineer Inc. All Rights Reserved
No Search, but
Discover.
CONFIDENTIAL - 4 - Copyright© 2014 Scigineer Inc. All Rights Reserved
What We Provide
Dynamic Re-Targeting
In-Site Recommendation
Print On Demand
CONFIDENTIAL - 5 - Copyright© 2014 Scigineer Inc. All Rights Reserved
From Online To Offline
Ad Optimization & Marketing Solution Total Solutions to establish Engagement with users
2. Interest/ Desire/
Memory
4. Retention1. Attention
Online Offline
Mail Marketing
(Re-Targeting)
e-commerce
real-estate travel
Website
3. Action
(In-Site Recommendation)
etc…
(※Note:DSP is only in JP 2014 present)
(Print On Demand)
CONFIDENTIAL - 6 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Advantage 1: Algorithm
Latest Browsing History Base
User BehaviorsBase
・・・・・
Latest History Only
TargetedNon-Targeted
Targeted
Not…
but
What is the difference?
CONFIDENTIAL - 7 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Advantage 1: Algorithm
When you are looking for…
within Same Categories Beyond Categories
Powered by
CONFIDENTIAL - 8 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Advantage 2: Long Tail Effect
Our Algorithm has a good effect to Long Tail Products
Company A
1 10 100 1,000 10,000 100,000
Recom
men
dati
on
Freq
uen
cy o
f It
em
Rank of Item
Only Top Ranking Items
1 10 100 1,000 10,000 100,000
Top Ranking + Long Tail Items
(coverage rate: 80 – 98%)(※ The data is based on the result of A/B test under same conditions, same clients and period)
(※ Algorithm of Company A is same as Amazon)
Rank of ItemR
ecom
men
dati
on
Freq
uen
cy o
f It
em
CONFIDENTIAL - 9 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Why? What? and How?
In-Site Recommendation
To Get Started from…
CONFIDENTIAL - 10 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Why?: Let’s think about the situation!
(source: http://www.techinasia.com/southeast-asia-internet-infographic/ http://www.techinasia.com/is-southeast-asia-ready-for-online-payments/)
Wait until everything is ready!?
Internet Penetration
36%
Lack of Awareness
What’s EC??Difference
of
User Behaviors
and
Preferences
CODLess than 5% paid on online
Risks of
Loss, Theft and
Nonpayment
CONFIDENTIAL - 11 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Why?: Everything starts from “DOT”.
Take a step by whatever we can do.
In-Site Recommendation
You have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever . - Steve Jobs
CONFIDENTIAL - 12 - Copyright© 2014 Scigineer Inc. All Rights Reserved
What?: What your goal should be.
Increase CTR
Increase CVR
Increase ARPU
1st
2nd
3rd
Set the Goal depending on your situation
CONFIDENTIAL - 13 - Copyright© 2014 Scigineer Inc. All Rights Reserved
How?: How to Start.
Set up the Tags
Provide Data Feed
Recommendation Service
1st
2nd
2 Steps to get started
in 2-3 weeks…
CONFIDENTIAL - 14 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Advanced Solution: POD
The box is opened …
Flyer with Recommendation
Invoice
QR Code
【 Note】 The pricing will be different depending on each client’s needs. We will charge initial cost (ex. development fee) based on the requirements.(※ For further information, please see at p. 31)
CONFIDENTIAL - 15 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Case Studies
CONFIDENTIAL - 16 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Fashion
Real Estate
Cosmetics
Retail
Health Care
Travel
Finance
HR
Sports
Entertainment
Telecom
Others
Our Clients 100+ clients including top-tier advertisers
CONFIDENTIAL - 17 - Copyright© 2014 Scigineer Inc. All Rights Reserved
EC(Mall-B2B2C): Dynamic Re-Targeting
CTR CPA
Before After
US$5.00.9 – 1.2%
Period Budget
2012 ~ US$70K/month
US$1.4 CVR
10 – 13%
CONFIDENTIAL - 18 - Copyright© 2014 Scigineer Inc. All Rights Reserved
EC(Fashion): Recommendation
CTR 14%
Purchase Price 15 - 30% UP
44% Effectiveness
than average total purchase price.
The average purchase price via deqwas of the users are
of total purchase amounts are via deqwas.
CONFIDENTIAL - 19 - Copyright© 2014 Scigineer Inc. All Rights Reserved
DVD Rental: Recommendation
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%1 31
61
91
12
115
1
18
121
124
127
130
1
33
136
139
142
145
148
1
Days
CTR
(More Than 200,000 Items)
CTR is UP by Self-Learning
CONFIDENTIAL - 20 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Contact Us
【 Contact】
Scigineer Inc.
VPBusiness Development
Satoko KuroiHP: http://www.scigineer.co.jp/
mail : [email protected]
TEL : +81-3-5743-3147
skype: satoko.kuroi
LinkedIn: jp.linkedin.com/in/satokokuroi