Personalized interactive videos Manfred Lindner

Internet Solutions

®

HotStreams Page 2 © AOSA telekom, 2002

Table of content

• Table of content

• Overview

• Architecture

• Features

• Management Tool

• End-user Interface

• Business Models

• System engineering

HotStreams Overview

Architecture

Features & Benefits

Editorial and Service Management Tool

Customizable Enduser Interface

Business Models

System Engeneering

HotStreams Page 3 © AOSA telekom, 2002

HotStreams - interactive multimedia services

• Table of content

• Overview

• Architecture

• Features

• Management Tool

• End-user Interface

• Business Models

• System engineering

There is a huge amount of content

e-learning travel information

product briefing

front-end shopping mall

channels like:sports, finance

entertainment

There is a huge market

cool dynamics

business users students

HotStreams provides interactive multimedia services enriched with targeted advertising features in a personalized manner

performer

HotStreams Page 4 © AOSA telekom, 2002

HotStreams - what‘s that ?

• Table of content

• Overview

• Architecture

• Features

• Management Tool

• End-user Interface

• Business Models

• System engineering

Sports channels:Formular 1

Formular 1 fan

Content Editing Content Editing Content Delivery Content Delivery

Content Editing Content Editing

Content Delivery Content Delivery

Structuring, pricing, rating, title, button, advertising,

packaging, description Multimedia Service

Set up and deliver your multimedia services with HotStreams

Template, PC / PDA adaptation, automatic content

listing, registration and authorisation of end-users,

subscription life-time management, prepared for pay-

ment connectivity Video Subscription Service

HotStreams Page 5 © AOSA telekom, 2002

Hierarchical Profiling and Rating

• Table of content

• Overview

• Architecture

• Features

• Management Tool

• End-user Interface

• Business Models

• System engineering

Profi-Version6 €A B C E

3 €A B E

For freeA Adv.

D

D

Hot Spot : Link to additional Information

E Preview-Version

Premium-Version

Sequence / Video

Service

BMW

Create userprofile related services

HotStreams Page 6 © AOSA telekom, 2002

Value Chain

• Table of content

• Overview

• Architecture

• Features

• Management Tool

• End-user Interface

• Business Models

• System engineering

Content Providerand/or

Advertiser

Content Providerand/or

Advertiser

Content Broker (ASP)

Content Broker (ASP) Hosting Provider Hosting Provider Network Operator Network Operator

• Buys Content from Content Provider

• Modification of content

• Sells Content • Access to the end user

• Provides streaming infrastructure

Editorial and Service Management Tool (Client) HotStreams Application (Server)

HotStreams Page 7 © AOSA telekom, 2002

HotStreams

Meta Database &

End-User Data

Architecture

• Table of content

• Overview

• Architecture

• Features

• Management Tool

• End-user Interface

• Business Models

• System engineeringxDSL, CableGPRS, UMTSPlayer

PaymentSystem

Media Storage

Video StreamingServer

mpeg, real, win packet video

Client

SMILScript

HotStreamsServer based on J2EE

HotStreamsRemote Server

HotStreamsClient based Editorial & Service Management Tool

w w w

HotStreams Page 8 © AOSA telekom, 2002

Features for your Service

• Table of content

• Overview

• Architecture

• Features

• Management Tool

• End-user Interface

• Business Models

• System engineering

Interactive

Hotspots/Hyperlinks - leads you to additional

information Multimedia

Video, sound, Web pages - present your

service in the best way Sponsoring

Accept adverts - pay less and get targeted

product information (advertisements) in

addition Personalized

Create your own production - get only what

you really want to get

HotStreams Page 9 © AOSA telekom, 2002

Features - Services - Benefits

• Table of content

• Overview

• Architecture

• Features

• Management Tool

• End-user Interface

• Business Models

• System engineering

HotStreams Features Services

• Multimedia supported information services

• Employee training, product briefing and maintenance

• Entertainment

• Multimedia front-end shopping mall

• Only relevant content • New multimedia services • Free / low-cost services, sponsored by advertisements

• Additional appealing business channel• Access to a huge market

• New rich-media service • Offering/generating traffic in the network, thus speeding up m-commerce

Benefits

HostingProvider

Content Provider

End User • Personalized• Interactive• Sponsored• Multimedia

• Editorial tool• Service mgmt• Remote access

• Multiple streaming formats supported J2EE architecture SUN/WIN platform

HotStreams Page 10 © AOSA telekom, 2002

Summary

• Table of content

• Overview

• Architecture

• Features

• Management Tool

• End-user Interface

• Business Models

• System engineering

HotStreams® - a universial multimedia application

encompassing xDSL, Cable, GPRS, UMTS

mpeg, real, win, packet video

HotStreams® - includes a powerful editorial tool and service

Management to set up rich media

services

HotStreams® - offers important features for fixed & wireless

rich media services

HotStreams® - delivers rich media services to the end-users

including personalization and self

provisioning capabilities

HotStreams® - supports multiple end-user devices like PC,

PDA, Web tablets, Set Top Boxes on TV

Powerful Editorial Management Tool Manfred Lindner

Internet Solutions

®

HotStreams Page 12 © AOSA telekom, 2002

Editorial & Service Management ToolGraphical User Interface

• Table of content

• Overview

• Architecture

• Features

• Management Tool

• End-user Interface

• Business Models

• System engineering

HotStreams Page 13 © AOSA telekom, 2002

Editorial & Service Management ToolFunction of Panels

• Table of content

• Overview

• Architecture

• Features

• Management Tool

• End-user Interface

• Business Models

• System engineering

Video Panel composition of video content rating of video content add title, summary and description

Hyperlink Panel create and manage Hyperlinks define type, appearance and rating

Advertisement Panel rating of video commercials advertisement type definition appearance of ‘advert clip’

Footage Panel management of the different file formats

Rating Panel create new ratings manage existing ratings

Service Panel create new services manage existing services

Pricing Panel define price of services

Management Users Panel create new HotStreams Management access manage existing HotStreams Management User

HotStreams Page 14 © AOSA telekom, 2002

Customizable Enduser InterfacePC, SetTopBox on TV, Web tablett

• Table of content

• Overview

• Architecture

• Features

• Management Tool

• End-user Interface

• Business Models

• System engineering

more info

HotStreams Page 15 © AOSA telekom, 2002

Customizable End-user InterfacePDA select service

• Table of content

• Overview

• Architecture

• Features

• Management Tool

• End-user Interface

• Business Models

• System engineering

HotStreams Page 16 © AOSA telekom, 2002

Customizable Enduser InterfacePDA view movie

• Table of content

• Overview

• Architecture

• Features

• Management Tool

• End-user Interface

• Business Models

• System engineering

HotStreams Page 17 © AOSA telekom, 2002

Customizable End-user InterfacePDA frame based GUI

• Table of content

• Overview

• Architecture

• Features

• Management Tool

• End-user Interface

• Business Models

• System engineering

Personalized interactive videos Manfred Lindner

Internet Solutions

®