1. 15|04|2014 Michal Fanta Personalizace?

2. Co m nstroj pro personalizaci vlastn umt? Web Email Webov analytika Mobiln aplikace Remarketing A mnoho dalho CRM, ERP, BI, 3. Data collection Data mining Models Aplication Evaluation visit pages emails website input/output date duration pageviews channel userId product pageviews shopping cart steps category pageviews review pageviews email address email events email openings external systems any form field microformats fulltext CRM ERP Google Analytics BI retention frequency product interest category interest price segment monetary RF(M) behavioral targetting customer lifecycle user profiles Google Analytics enhancment - visitor identification Emailing - triggered emails - transaction emails - offers, news Personalization in website - personalized boxes - content personalizattion - smart forms Remarketing - Google Adwords - AdForm conversion rate segment size segment growth conversion attribution CTR open rate RPE unsubscribe rate bounce/exit rate A/B test multivariate test LC 4. Pro jsme se vydali vlastn cestou? Chtli jsme to mt pod kontrolou! Dataminig loit dat Doporuovn Pijmat a poskytovat data komukoliv 5. Co je pro ns dleit? Otevenost Bezpenost Robustnost abychom dokzali sbrat data z maxima zdroj a naopak umonili co nejvce systmm zjistit si data nutn pro personalizaci nebo jsme si vdomi, o jak citliv data se jedn tak abychom dokzali spravovat dov miliny uivatel 6. Demo soyka.etnetera.cz soyka-demo.etnetera.cz /etnetera/etneterasoyka@etnetera.cz 7. Demo soyka.etnetera.cz soyka-demo.etnetera.cz /etnetera/etneterasoyka@etnetera.cz