personality ppttt

8/6/2019 Personality Ppttt

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Introduction

Meaning & Definition

Elements of personality

Origin of personality Traits

The nature of Personality

Theories of Personality

Types of personality

Influence of personality on buying behavior

Brand personality & market strategy


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The word Personality has comes the latinword personare .it means to speak through. Personality of an individual also affects thehuman behaviour.

Personality is the sum totalof an individuals psycho-physical system thatdetermine his/her behaviour in a givenenvironment.


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Personality may be understood asthe characteristic patterns of behavior &modes of thinking that determine a person

adjustment to the environment.According to HILGARD ETAL

Personality is the sum total of Psycho-Physicalactivities.


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Following are the element ofpersonality:-

1- Personality represent distinctive traits.

2- It is an integrating & organizing agent betweenphysiological & psychological facts of an individual.

3- It is unique in nature.

4- It becomes habitual to the persons.

5- It results finally into action behaviors in relationto a person, organization or situation.


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Personality reflects individual differences.

Personality is consistent and enduring.

Personality can change.


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There are mainly Two types of

theory in personality.

1) Psychoanalytic Theory.

2) Trait Theory.


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Psychoanalytic Theory.In the theory we study

about three stages.

a) ID

b) EGOc) SUPER EGO


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Id

Basic psychic energyand motivations

Operates to demands of

Pleasure Principle -strive to satisfy desiresand reduce innertension


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Ego

Deals with real world

Operates to demands ofReality Principle solves

problems by planning &acting


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Superego

Internalized social norm& moral forces pressingon and constraining

individual action The over-I over ego


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Reserved Vs Outing.

Less intelligent Vs More

intelligent

Affected by feeling

Vs Emotional Stable.

Submissive Vs Dominant.

Tough minded VsSensitive

Conservative Vs

Experimenting.

Group Dependence Vs

Self Sufficent.

Relaxed Vs Tense.


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Extroverts Are interested in what is

happening around them

Are open and often talkative

Compare their own opinionswith the opinions of others

Like action and initiative

Easily make new friends or

adapt to a new group

Say what they think

Are interested in new people

Easily break unwanted

relations


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Introverts are interested in their own

thoughts and feelings need to have own territory

often appear reserved,

quiet and thoughtful

usually do not have manyfriends

have difficulties in making

new contacts

like concentration and quiet do not like unexpected visits

and therefore do not make

them

work well alone


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Type A Personality:-Type As are verycompetitive and show it at work in their levels of

tension and agitation.

They are risk taking, inflexible and private people

who become hostile easily when they are criticized.

Type B Personality:-

the Type Bs live in the moment and dont mind

waiting for just the right time to take action. They

are friendly types who believe that the world is

both good and bad, but that there are more good

people than bad in it. They tend to be their own

biggest competitors, thinking I can do better thanthis.

Type C Personality:-the Type Cs are futureoriented but like to take their time, patiently

weighing the pros and cons before they make

decisions.


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Sincerity (down to earth, honest, wholesome

and cheerful)

Excitement ( daring, spirited, imaginative andup-to-date )

Competence ( reliable, intelligent and

successful )

Sophisticated ( Upper-class )

Ruggedness ( outdoorsy )


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PEPE :-( IT is for male & female both,age duration is 20-35,individualistic, sporty, risk taker )

LEE COOPER :-( IT is for male & female both, age duration is

20-35 ,individualistic, sporty, risk taker , tough) JOUDACHE :- ( Position the product as high fashion weekend

casual wear )

LEVIS :- (IT is for male & female both, age duration is 15-45 ,itfor individualistic, smart ,trendy, upper crust )

WRANGLAR :- ( It is covering only male of 20-25 ,ambition,innocent ,confident, )


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personality ppttt

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