IBM Watson Personality Insights

Leveraging cognitive computing and social media data to generate customer insights

What is IBM Watson Personality Insights?

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Access the service on Watson developer Cloud at: http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/personality-insights.html

Personality Insights is available on IBM Watson Developer Cloud

Big 5

Values Needs

EmotionStyleAttitude

PersonalityPortrait

Social Media

LinguisticAnalytics

EngagementRecommendation

Personality Insights Takes Social Media Input Performing Linguistic Analysis To Develop A Personality Portrait

How Does It Work?

Use Cases

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Making Hyper-Personalized OffersThree options for creative marketing campaign

Needs

Personality

Value

Network

Time

Multi-Dimensional Customer Insight

Very motivated for self enhancement

Efficient, organized. and conservative. Excitement and

desires self-expression

Network makeup for receiving similar offers

Timing for making contact

Content determined by intrinsic preferences: “dress for success” (self enhancement) “high-quality” (ideals)

- “10% off when bring your friends (social ties)” -

PI derived

X X

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Customer Stories

Personalized Offers – Coupon RedemptionBig USA Retailer evaluates coupon redemption hypothesis based on PI

NeedCustomers are increasingly bombarded with offers from all competitors making them less and less likely to respond unless the marketing matches their needs exactly

SolutionUnderstand clients’ personality characteristics, values, & needs; ensure communication is relevant & distinguished from all other competitors’ advertisements

Benefits• Improved coupon redemption

rate for loyal customers by 200% ( 2 month data)

• Improved coupon redemption by 33% for infrequent customers

Influence Customer Behavior

The need• Efficient planning & executing of

promotional activity, inventory builds, demand forecasts

• Quickly determine the best action when the promotion doesn’t run as planned

Big USA Retailers & big US Financial Institution explore new way of running marketing campaigns

The solutionBuild promotional traffic drivers that are enriched with characteristics from peoples personality, values, and needs.

The benefits• Improved sales • Reduced Inventory and markdowns • Higher customer satisfaction• Increased marketing effectiveness • High client acquisitions and retention