personality and developnent
TRANSCRIPT
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Personality & Managerialconveys a message to the public. Thus, he conveys a message of
self and the role he played. That is what he speaks through. The
study of personality includes how people affect others and in that
their physical appearance, like body features, height, weight, body
colour, facial features, even their behaviour, interaction with others,
being courteous or discourteous all get included. Thus, individual
differences form a distinct personality of his or her own.
People have some traits in common but they also have other traits
which are not common with others. In this way people are different
than others. Traits like aggressiveness, anger or short temperedness
behaves in some manners when a particular type of situation arises.
Such traits become so important in the behaviour of that person
that people choose to address him by those specific traits like calm,
aggressive or angry. e is addressed so because people choose a
small number of traits in an individual. These traits are very
prominent and visible repeatedly in his behaviours.
In this unit we will understand the concept of personality along
with the various theorys of personality.
1.2 !"#!$PT "% P$&S"#'(IT)_____________________________________________
The concept of personality is *uite comple+. $ven today, the
psychologists do not agree to any one definition. In one study ordon
'llport, a well known psychologist, gave as many as-fifty definitions
of personality. 'fter considering historical, theatrical, theological,
uristic, sociological, biosocial, omnibus, psychiatric and other
definitions, 'llport put forth the following definition/ 0Personality is
the dynamic organi1ation within individual of those psycho2physicalsystems that determine his uni*ue adustment to the environment.
The 3ord dynamic used in this definition refers to the changing
nature of personality. 3hereas 0organi1ation4 emphasi1es the
patterning of the independent parts of the personality of the
independent parts of the personality structure, each of which has a
special relation to the whole. It may also be noted that
0psychophysical system4 is composed of habits, attitudes, emotional
states, sentiments, motives and beliefs, all of which are psychological
but have a physical basis in the individuals neutral glandular, or
general bodily 5 -states.
The analysis of the above definitions gives the following elements
personality /
6. Personality represents certain distinctive traits
7. It is an integrating and organi1ing agent between physiologic,
and psychological facets of an individual.8. It is uni*ue in nature.
9. It becomes habitual to the person.
: 7
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;. It resulting finally into action behaviour in relation to a
person, organi1ation or situation.
Definition of Personality
0Personality includes e+ternal appearance and behaviour, inner awarness
of self as a permanent organi1ing force and the particular pattern or
organi1ation of measurable traits, both inner and outer4.
2 Flayed L Ruch
0Personality means how a person affects others and how he understands
and views himself as well as the pattern of inner and outer measurable
traits and the person situation interaction4
2 Fred Luthans
Personality denotes the distinctive traits of an individual, the stable and
shifting pattern of relationship between these traits and the ways to traits
interact to help or hinder the adustment of a person to other people and
situations4.
2 Morgan and King
0Personality is stable set of characteristics and tendencies that determine
those commonalities and differences in the psychological behaviour
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Personality & Managerial6Sgenerally more important in determining a person s temperamentPeror!ance ", .
, .
,than values and ideals.
2. #rain 2 'nother biological factor that influences personality is the role
of brain of an individual. Though some promising in roads are made by
researchers, the psychologists are unable to prove empirically the
contribution of human brain in influencing personality. Preliminary results
from the electrical stimulation of the brain = research gives indication
that better understanding of human personality and behaviour might come
from the study of the brain.
3. P$ysi%al Traits 2 'n individuals e+ternal appearance may have a
tremendous effect on his personality some people give relatively higher
weightage to the physical feature of an individual while defining his
personality good physical appearance is an asset for the ob of a sales
person and public relations.
&. E'otional (a)e*+, or Te',era'ent * Temperament and other non2
intellectual personality traits are distributed according to the normal
distribution. Temperament is the degree to which one responds
emotionally.
-. Interest * The individual normally has many interests in various areas.
The top e+ecutives in any organi1ation should provide opportunities like
ob rotation and special training programme to satisfy the interests of
e+ecutives. The successful persons in the same occupation have to a large
e+tent, the same interests.
. (oti/es 2 ?otives are the inner drives of the individual. They represents goal2
directed behviour of individual. ' motive is a cognitive factor which operates in
detemining ones behaviour towards goal. Individual differ in variables which
determine the inner drives. The group, behaviour of an individual to accomplish the
goal varies because of shapehis inner drive.
1 & ,i
0. Fa'ily Fa%tors 2 %amily influences the behaviour of a person
especially in early stages. The nature of such influence will depend P erson
upon the following factors 2 are no
!harac
6 Socio2$conomic level of the family on valu
7 %amily si1e relates
8 >irth order !onscit
9 &ace inhibito
&eligion t con or; ie or si
@ Parents educational level
A eographic location, etc. 6; P$%
%or instance, a person brought up in a rich family has a different lndividu
9 personality as compared to a person who belongs to. a poor familyAll,ort
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to
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The
se of
Erson
/pend
The family si1e wil l also affect the behaviour of a chi ld. The
personality of a single child is different from the personality of aperson who is brought up in a family of two on more than two siblings.
Similarly, the personality of a person brought up in nuclear family
will be different from the of a person brought up in a oint family.
Studies have also shown that first borne children are more
responsible, rational, independent, ambitious and more sensitive
to social acceptance. The family environment has a great influence
on the development of personality of a child.
. So%ial Fa%tors 2 The development of individual personality is
also influenced by social factors. The infront ac*uires those behaviour
patterns the standards of the community where the family lives.
The status of the family in the society influences individuals
perception about self, others, work, money.
. Sit+ational Fa%tors 2'n individuals personality may change in
different situations. The demands of different situations may call
for different respect of ones personality. Therefore, we should not
look at personality factor in isolation. 'lthough certain
generali1ations can be made about personality there are significant
individual differences which are further influenced by situational
factors.
The relationship of the above factors affects the formation and
development of personality. Physiological inheritance is entirely an
internal contribution. roup and the culture are the early
environmental factors that influence later behaviour. %amily and
the social setting during early stages of education are the importantfactors which influence the initial formation of personality. 3hatever
the child learns, lasts for life time. (ater in life, it is the peer
groups of primary affiliations at work, social activities, etc, which
shape the personality of an individual.
1.&PERSONAIT! AND CHARACTER
Personality is often confused with !haracter4 but the two terms
are not synonymous, and so cannot be used interchangeably.
!haracter implies a moral standard and involves a udgement based
on values. 3hen used in connection with personality, character
relates to behaviors that is regulated by personal effort and will.
!onscience, an essential element of character, is a pattern of
inhibitory conditioning which control the persons behaviour, makingt conform to the socially approved patterns of the group with which
le or she is identified.
.- PERSONAIT! AND INDI4ID5AIT! _6
Personality Concept &
Theories
.ifferentlndividuality4 refers to the uni*ueness of personality. 'ccording to family2
5llport, 0personality itself is a universal phenomenon though it is:; F
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Personality & Managerialfound only in individual forms4. ' person has many attributes or
Peror!ance
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The core of personality pattern which provides its unity was referred perfom
to as 0self by Games. Self is the sum total of all that person can call vvith ot
his. %reud refered to it as the ego and Sullivan sued the phase
0the self system4. owever, in the recent years, what a person 0can 1.0.1 C
call his4 has been spelled out in more definite terms. It has beenE Th eself
referred to as his4. %reud refused to it as the 0ego4 and Sullivan
characteristics of the human species, and many that resemble his
cultural fellows, but he weaves them all in to a uni*ue idiomatic
system. 0$ach person is a uni*ue and never repeated phenomenon4.
)ou may, for e+ample, find any number of brave men, but each
mans braverH2 will differ *ualitatively from that of the others.
People are commonly described as belonging to certain4 types4. "ne
person maH- be said to be of the ambitius type, second of the 0morose
type4, and still another of the 0stingy type4, while it is true that
people resemble one another in some respect, this does not mean
that they are alike in all respects. $ach person is to some e+tent
uni*ue. e is an individual, even though in some respects he may
be characteri1ed as belonging to some common 0Type4, say, gentle,
kind, mature, active, etc. It may also be noted that individuality is a
product of both heredity and environment.
I5T
$($?$#TS"%
T$
P$&S"#'(IT)
P'TT$
The personality pattern is composed to a core called 0self concept4
and an integrated system of learned responses, called 0traits4. These
are inter related, with the core influencing the traits, which are
the individuals characteristics methods of adustment to life
situations. To show the interrelationship, the pattern can be
compared to a wheel in which the huh represents the concept of
self and the spokes represent his traits.
1.0 SEF CONCEPT
used the pharse 0the self system4. owever, in the recent years,
what a person 0can call his4 has been spelled out in more definite
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/
about
spects
,
/steem
,
the 0real
udes the
(ities
and /s,
beliefs
:stic.
The ke
iitory self2
B the 0sel
his means
7and thenccepted by
my have a
basic self
may be realistic in the sense that it is within the reach of the person, or it
may be so unrealistic that it can never be achieved in real life. In
childhood, the discrepancy between the ideal self2concept and the basic,the transitory and the social self2concept is usually large. Towards
adolescence, the discrepancy normally diminished as the other self2
concepts become stronger and play a larger role indetermining the
persons image of himself. In adulthood and middle age, the ideal self2
concept usually has little impact on the persons concept of himself.
6. T$"&I$S "% P$&S"#'(IT)______________________________________________
Narious authors have contributed immensely in the ptudy of personality.
They have given various theories on psycho2'nalytical and psychological
factors of personality. 'n overview of these theories are given below 2
1..1 %reud Psycho2'nalytical Theory of Personality_________________________
Sigmund %reud is credited with the Psycho2analytical theory of personality.
It is based on the notion that person is motivated more by unseen forces
than by conscious and rational thoughts. %reud noted that his patients
behaviour-could not always be consciously e+plained. It was a clinical
finding that let him to conclude that the maor force which motivates a
human being is his unconscious framework. This framework includes three
conflicting psychoanalytic concept, namely, the Id, the ego an the super
ego.Their brief description is as follows/
7i8 T$e I" 2 The Id is the foundation of the unconscious behaviour and is
the base of libido derives. In simple words, Id is the source of psychic
energy and seeks immediate satisfaction of biological on instinctual needs.
These needs include se+ual pleasure and other biological pleasures. Id has
animalistic instincts of aggression, power and domination. It demands
immediate pleasure at whatever cost. 's individual matures, he learns tocontrol the Id, but even then it remains a diving force throughout life and
an important source of behaviour.
al believes 7ii8 T$e E9o /2 The ego is associated with the realities of life. Gust ctions. It
is as Id is the unconscious part of human personality, ego is the (stantly told conscious and
logical part. $go is concerned about the realities of dmself as L e+ternal environment.
The ego of a person keeps the Id in check f2concepts whenever it demands immediate
pleasure. 3ith its logic an intellect, ie, peer, oi ego controls the Id so that the pleasures
unconsciously demanded by the human beings are granted at an appropriate time and
place and in an appropriate manner.
nat a persoi
ay be
relatec
7Hi8 T$e S+,er E9o 2 The super ego is the higher level force to
restrain in Id and is described as the conscience of a person. The
super ego represents the norms of the individual, his family and
Personality Concept
&
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Personality & Managenalthe society and is an ethical constraint on the behaviour. ThePeror!ance " c K
conscience of a person continuously tells him what is right and
what is wrong. ' person may not be aware of the working of the
super ego, because conscience is developed by the cultural values
inculcated in a person by the family and the society. The Id, the $go
and Super $go are inter2related. In order to. create a normal
personality, there must be a proper balance in the relationship among
these forces. %or e+ample, if the super ego is overdeveloped, a man
will become very impractical and irrational. e will feel guilty over
trivial matters. Such a person cannot e+ist in normal life. "n the
other hand, an under2developed, Super $go would let the Id urges
loose, which would make a man highly immoral or with very few
moral. Then there will not be much difference between the man
and the animal. That is why, there must be a proper balance between
these three forces.
1..2 %reudian Stages of Personality Jevelopment/_________________________
%reud proposed that ones personality develops as ones age
increases. e divided personality development under ifve stages,
i.e. oral, anal, phallic, latent and genital. Their brief description is
given below 2
7i8 Oral Sta9e 2 In this stage the infant first e+periences social
contact with the outside world through mouth 2 crying and swelling,
drinking, laughing, eating crisis develops if the child is weaned.
7ii8 Anal Sta9e 2 Primary source of pleasure is the process of
elimination crisis stages when the child starts toilet training.
7iii8 P$alli% Sta9e 2 In this stage child discovers himself. e reali1es
all his important organs, Ni1. eyes, hands, e+perience sensual and
se+ual desires
7i/8 aten%y Sta9e 2 %reud opined that se+ual instincts lie dormant (UG
from the age five to the beginning of adolescence, i.e. the tenth 2now
year of a child. The modified version of his theory refers to sensual
development. The main crisis of this stage is that there is no achi
e
child
significant impact of parents. The social process influence personality
development.7i/: 9
7/8 Genital Sta9e 2 In this stage adolescent starts feeling all sensesand c
seriously. e is particular about se+. The main crisis is that the attachment with
parents is reduced. %reud proposed that if the child is not satisfied with the needsof the earlier stages, he ties to emercsatisfy his needs at a later stage. Smoking,
gum chewing, etc. are 7/8 A% observed in those children who did not get parental
affection at the of iden initial stage. !ritics have critici1ed %reud for his se+ based
theor= 2inderV on personality development. ?any authors have branded %reud
asestabli silly and bi1aue, as he did not include the development of otherThe au
6MF
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T
h
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ing.
e
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.sual and
; "or'ant
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/o
sens+al
ere is no
organs, i.e. physical and sense organs. Juring the fourth stage, child does
not develop his personality according to %reud, but learns the ma+imum
during the pre2adolescence and the adolescence stages from parents,
classmates and family friends. The %reudian theory cormotes that many
human drives and motives lie hidden in the minds of people and can be
brought to the personality surface through the sociali1ation process.
1..3 $rikson Stage of Personality Jevelopment_____________________________
$rikson critici1ed the heavy emphasis given by %reud on the se+ual and
biological factors in the developing personality. e felt that relatively more
attention should be given to the social factors. e identified eight stage of
life that characteri1e the unending development of a person. e
characteri1ed each stage by a particular conflict that needs to be resolved
successfully before a person can move to the ne+t stage. owever, these
eight stage are2 not totally separable, and the crisis are never fully
resolved. ?ovement between stages is developmental as e+plained below /
7i8 Infan%y 2 Juring the first year of life, a child resolves the basic crisis
of trust Ns. mistrust. 'n infrant who is cared for in an affectionate way
learns to trust other people. (ack of love and affection results in mistrust.
This stage makes a serious impact on a child that influence events for
remaining life.
7ii8 Early C$il"$oo"* In the second and third years of life, a child begins
to assert independence. If the child is allowed to control those aspects of
life that the child is capable of controlling, a sense of autonomy will
develop. If the child encounters constrant disapproval by elder a sense of
self2doubt and shame is likely to develop.
7iii8 Play A9e 2 The four and five years old seeks to discover ust how
much he can do. If a child is encouraged to e+periment and to achieve
reasonable goals, he will develop a sense of initiative. If the child is
blocked and made to feel incapable, he will develop a sense of guilt and
lack of self2confidence.
Personality Concept &Theories
7i/8 S%$ool A9e 2 %rom age @ to 67, a child learns man new skills
E all senses develop social abilities. If a child e+perience real progress at ais that the rate compatibiewith his abilities, he or she will develop a sense of
that if the enterprise. The reverse situation results in a sense of inferiority,i, he ties to
ng etc. are 7/8 A"oles%en%e 2 The crisis of the teenage years is to gain a sense ction at
the of identify rather than to become confused about who you are, while ased theory
undergoing rapid biological changes, the teenager is also trying to ed %reud as establish
himself or herself as socially separate from the parents, ent of otheiThe autonomy,
initiative and enterprise developed in earlier stages
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Personality & Managerialarevery important in helping the teenager to successfully resolvePeror!ance , . . . , . , , ,
this crisis and prepare for adulthood.
7/i8Early A"+lt$oo" 2 The young adult during the twenties faces
the crisis of intimacy versus isolation. The sense of identify developed
during the teenage years allows the young adult to begin developing
deep and lasting relationships.
7/ii8 A"+lt$oo" 2 Juring this stage, the adults face the crisis of
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resolve personality. ?uch also depends upon individuals perception,
self concept and adaptation and adustment.
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Z2222222222222222The descriptive characteristics of these traits are given below /
pping5words T$e?#iS Fi/e@ Personality Traits
.undred and !
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Personality & Managerial
Peror!ance
1.. ?yers and >riggs Type Personality_____________________________________
?yers and >riggs developed four types of personalities based on
their researches. They are 2
1. $+trovent
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sed on
others. They are leaders. Social workers, teachers, doctors and
professionals.
;. Enter,risin9 Personalities 2 Persons possessing enterprising
personalities are self confident, ambitions, domineering and active.
They like dominating activities and holding power. Such person are
lawyers, agents, manager and specialists.
@. Artisti% Personalities 2 They are imaginative, disorderly,
emotional and impractical. They prefer ambiguous and unsystematic
activities. Such people are painters, writers, dances and musicians.
1. S5??'&) ___________ `
The term Personality has been derived from the latin term per
sona which means to speak through. !ommon usage of the
Personality signifies the role which the person displays to the public.
Personality of an individual is uni*ue, personal and a maordeterminant of his behaviour. >ecause of differences in personality,
individuals differ in their manner of responding to different
situations. Personality is a set of traits and characteristics, habit
Br e+ample patters and conditioned responses to certain stimuli that formulate
the impression an individual makes upon others.
s shown
$#TG
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ceiving
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practical
il thinkin
eory is we
rers 2
The factors which shape the personality of an individual are heredity,
brain, physical traits, emotional make2up, interest, motives, family
ctors, social factors and situational factors.
e Personality pattern is composed of a core calld self concept
d an integrated system of learned responses, called 0traits4 the
lf2concept has three maor components the perceptual, the
nceptual and the attitudinal. Self concept has four dimensions
namely, basic self2concept, transitory self2concept, social self2
d``p2ness fM66M@6ideal self2concept.
native, socialarious authors have given different theories on personality. %reud low 2 n
his Psycho2analytical theory has given the concept of IJ, ego and arfuper ego. e
divided personality development under five stages 2 Ers- . Dral. anal, phallic,
latent and genital.chanism, In
Inkson critici1ed no %reud theory and has given eight stages ofersonality Jevelopment namely infancy, early childhoodE play age, nation
person,
age, adolescence, early adulthood, adulthood and mature us. Theyadulthood. !hirs 'gryris has given the immaturity2?aternity theory, reporter2 attlet
identified si+teen primary traits of personality, which is ient practifentiWnedin his !attels
trait theory. 'ccording to >ig %ive Traits &ations ThWdel-the>ig %ive Personality Traits
are conscientiousness and e accountanBeners toe+perience.
arl Gung has propsed four dimension of personality namely thinking,
tiveness sensatiWnand intuition. ?yers2>riggs Type Indicator TI=, well recogni1ed in the field of organi1ational behaviour. It fore (ike to aeve
Personality Concept &
Theories
: 6A6
ions of
fied si+
tigative
5NIT*2 E(OTIONS
with in
etermine C
Eestor to C
y in the C
Cs. 5nit
ality2 7.6.
(I his. 7.7
7.8
7.9
7.;
earnin9 O:e%ti/e
'fter the end of this Onit, you will be able to understand 2
The concept of the term $motion
Narious types of $motions.
Jifferent theories of $motions.
The concept of $motional Intelligence.
Significance of $motional Intelligence.
Narious methods of managing emotions at work.
7.;.6 Significance of $motional Intelligence
7.;.7 'pplication of $motional Intelligence in organi1ation.
7.;.8 !omponents of $motional Intelligence in work organi1ation, elf
concept-7.@ ?ethods of ?anaging $motions at work.
nt. 7.A Summary
ievelopmenfc. Reywords7.\ uestions
2.1 INTROD5CTION
ty-
n our day to day life we all come across the word 0emotions4. They ire an
important part of the human behaviour and interplay of motions has a big
impact on the organi1ation behaviour as well.
n general, the term emotion is used to designate 0a state of
tmsciousness having to do with the arousal of feelings. It is distinguished
from other mental states, from cognition, volition nd awareness of
physical sensation4. %eeling refers to 0any of the abective reactions,
pleasant or unpleasant4 that one may sperience in a situation.
.2 BHAT ARE E(OTIONSle term emotions is derived from the (atin word ?overe which eans to
move, to e+cite, to stir of, or to agitate. The traditional Citers regarded
emotion as a base instinct to be subdued or pressed. >ut the modern
writers view it as safeguard of survival id an enrichment of e+perience
throughout the process of
Peror!ance
Personality & Managerialpersonality development. $motional e+pression provides a powerful
communication system, one that is especially important early in
life before language develops. 'n infants cry of distress brings a
caregiver running,, a babys beaming smile invites love and care
from the parents. 's development proceeds, voice, face, gesture
and posture continue to communicate feelings to others and to
influence their behaviour. ' scream of fear can crowd to panicE a
smile can sometimes defuse the most dangerous of situations and
create instant bonding among stranger.
$motions play an important role in many maor psychological
disorders witnessed by the blunted emotional e+pression seen in
schi1ophrenia, the e+treme elation or sadness in manie2depressive.
In fact 0?ental disorder4 and emotional disorder are used almost
synonymously in everyday language.
2.3 E(OTIONA PROCESSING
N
T
Si
ch
tu
th
e
n
w
b
prow do emotional reactions come about, and what the inputs into
emotional processing ' very simple, laypersons e+planation of the
process is that emotional feelings are incontrast with rational
thinking comes from the 0head4. %or e+ample, a young manager 5
given a choice between two assignments undergo the following
cognitive processing. 0?y 0head4 tells me to get involved with proect
> will be more fun, I like the people better, and I can take more
pride in any results we achieve4. "bviously, such emotions often
win out over rational thinking in what people decide, do or how theY
behave.
$motions may be both positive and negative. Positive emotion
include love and affection, happiness, surprise, and negativ2
emotions include fear, sadness, anger, disgust and shame. Thei
brief description is given below 2
$me+
ever
situE
prod
at t(
7M
Ty,e of E'otions
A. Positi/e E'otions
C (oveX'ffection 2 'cceptance, adoration, longing, devotio
infatuation
C appinessXGoy 2 !heerfulness, contentment, bliss, delig
amusement, enoyment, enthrallment, thrill, euphoria, 1estC Surprise 2 'ma1ement, wonder, astonishment, shock.
#. Ne9ati/e E'otions
C %ear 2 'n+iety, alarm, apprehension, concern, *ulm, drefright, terror.
C Sadness 2 rief, disappointment, sorrow, gloom, despai
suffering, deection.
C 'nger 2 "utrage, e+asperation, warth, indignation, hospit
irritability.
3.S
>oth"f O-l
++er:
she f{
viiainter,
Then.
$oi
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werful irly
in
ings
a d
eare E
estur
e and
to
anicE
a ins
and
puts into
ion of the (
rational
manager
following
ith proect
take more
(ions often
,rhow they
C Jisgust 2 !ontempt, disdain, abhorrence, revulsion, distaste.C Shame 2 uilt, remorse, regret, embauassment, humiliation.
2.& TEORIES "% E?"TI"#________________________________________________
Narious theories have been given on emotions by different authors. The
brief description of their theories are given below2
6. a'es * an9e T$eory 718
Subective emotional response are the result of physiological changes
within human bodies. The brain perceives an event and, in turn, sends
messages down its neural circuitry to other areas of the brain. This action
ultimately produces motor, autonomic and endocrine responses. These
responses elicit an emotional response, which in turn, is perceived by the
brain. Therefore, it is cyclical process. This theory argues that
physiological behaviours precede emotion.
7. Cannon*#ar" T$eory 71208
$motion providing events induce t h e . subective- emotional e+periences
and physiological arousal simultaneously. Through e+periences, individuals
begin to ac*uire certain e+pectations for every given situation. These
e+pectations provide a filter and every situation is processed through this
filter. Juring this process, brain produces the emotion and corresponding
physiological behaviours at the same time.
8. S%$a%ter*Sin9er T$eory 7128
e emotion
d negativiame. Thei
>oth feedback from peripheral responses and a cognitive appraisal
of what caused those responses produces emotions. ow one
interprets the peripheral response will determine the emotion heX
she feels. Individuals label the emotional response depending on
what we think is causing the response. %or e+ample when someone
interprets a stimulus as dangerous, it leads to physiological arousal.
Then, this physiological arousal is interpreted to a particular emotion,
it can be fear, surprise, e+citement and astonishment depending
(g, devotionon arousal is labeled.
.. &. aar+s a,,raisal T$eory 718
iliss, deligh
ahoria, 1est.'n individual makes an initial sometimes unconscious cognitive hock
appraisal of the situation to decide, if there is a threatE copingaction is taken if necessaryE and the individual takes a closer look and
identifies the emotions he on she is feeling, nulm, drea-. Beiners attri+tion T$eory 71 128
=om despair2ertain attributions produce specific emotions. "nce the initial evaluation
has been made the individual looks at what caused the hospitalifvent These attributions
of causality can modify the emotion felt.n t is the interaction of the
perceived internal and e+ternal causes,
)!otions
:76 6
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Personality & Managerial
Peror!ancecontrollability and outcome that will determine the emotional response.
3hat are the basic emotions "rtony and turner ut
alternatively, the higher the rank of a person considered to be a star
performer, the more emotional intelligence capabilities show up as the
reason for his or her effectiveness.
'ccording to Janiel oleman,
0$motional intelligence refers to emotional awareness and emotional
?anagement skills which provide the ability to balance emotion and
reason so as to ma+imi1e long2term happiness4. $motional Intelligence
includes components like self2awareness, ability to manage moods,motivation, empathy, and social skills such as cooperation and leadership.
'ccording to oleman, there are hundreds of emotions along with their
blends, variations and nuance. owever, some of the main emotions with
their blends are as follows/
1. An9er 2 %ury, outrage, resentment, wrath, e+asperation indignation,
ve+ation, acri money, animosity, annoyance irritability, pathological
hatred and violence.
2. Sa"ness 2 rief, sorrow, cheerlessness, gloom, melancholy, sel pity,
lonliness, deection, despair and pathological serve depression.
3. Fear 2 'n+iety, apprehension, nervousness, concern, misgivin
wariness, fright, terror, phobia and panic.
&. En:oy'ent 2 appiness, oy, relief, content pride, sensu pleasure,
thrill, amusement, pride, sensual, satisfactio euphoria and at the
e+treme, mania.
-. o/e 2 'cceptance, friendliness, trust, kindness, affinit
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devotion, adoration, and infatuation.. S+r,rise 2 Shock, astonishment, ama1ement and wonder.
0. Dis9+st 2 !ontempt, disdain, scorn, abhorrence, aversion, distaste
and revulsion.
. S$a'e 2 uilt, embarrassment, chagrin, remorse, humiliation, regret
and mortification. .
2.-.1 Si9nifi%an%e of E'otional Intelli9en%e is i',ortant in
the following ways____________________________________________________
1. General Ha,,iness 2 $motional Intelligence leads to general
happiness. iven below shows the features of a persons felling
with high and low $. igh $ generates positive feelings which
results into general happiness. 's against this, (ow $ generates
negative feelings which results into general unhappiness.
Feelin9s Jit$ Hi9$ an" oJ EK
otional 2
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8. ?otivation
9. $mpathy
;. Social skill
' passion to work for
reasons that go
beyond money or
status 2 a propensity
to pursue goals with
energy and
persistence.
The ability to
understand the
emotional make up of
other people. Skill in
trating people
according to their
emotional reactions.Proficiency inman2
aging relationship
and building
networks an ability to
find common ground
and build rapport
Strong drive to achieveoptimism even in the
face of failure2
o r g a n i 1 a t i o n a l
commitment.
$+peritse in building and
reataining talent
c r o s s 2 c u l t u r a l
sensitivity to clients and
customers.
$ffectiveness in
leading change 2
persuasiveness, e+pe2
rtise in building and
leading teams
tness ar
nfort wit
change.
2. ?$T"DS OF ('#'I# $?"TI"#S 'T 3"&L________________________
?anaging emotions at work and in other walls of life is essential for
success. There are certain emotions like fear, anger, etc which should be
controlled as they affect life adversely. Similarly, the lotions which aregratifying like happiness, contentment, etc. 8uld be developed and
emphasi1ed. $mployees in an organi1ation adopt several methods for
managing their emotions effectively le of the methods are described below
/
Self*aJareness 2 %or managing emotional intelligence, it is y that people
must develop self2awareness, i.e. they should able to evaluate themselves
in the light of their emotions and igs. The ability to be aware of the
relationship between 8ns and actions, i.e. also important being aware what
emotions caused what actions. This awareness helps an individual to
positive emotions and overcome negative emotions.
trol of E'otions 2It is necessary that one should be able to
t$ose emotions which are dysfunctional like anger, fear et%.these emotions may be channeli1ed to positive ones +o+s
practice. "ne of the better ways of overcoming these is to refrain
from taking any action when an individual is of s+%$ emotions.
'fter a certain period of time, he may o$is nor'al behavioural
pattern for taking -any action.
it$y 2 $mpathy is act of 0putting ones legs in another
)!otions
f 7; 6
Personality & Managerialshoes4 that is, understanding the emotions and feelings of others
while interacting with them. It is important to listen to others without
getting carried away by ones own personal emotions. $mpathy helps in
understanding any situation in a better way.
9. Coo,eration 2 It is an attitude of collective actions with another or
other persons towards a common goal. Since employees work as team in
an organi1ation, it is essential for them to know how and when to take the
lead and 3hen to follow. This knowledge brings better cooperation in
teamwork.
;. Resol/in9 Confli%ts 2 People in conflict are generally locked into a
self2perpetuating emotional spiral in which the genesis, of the conflict is
usually not clear. Therefore, by managing the emotional issues, conflicts
can be resolved.
@. Co,yin9 Jit$ An9er 2 'nger is one of the most common negative
emotions. $veryone gets angry at some point of time. 'nger is maor
departure from normal behaviour caused by situational variables. 'nger is
often dysfunctional because any action taken during this period may
depart from rationality. Therefore, there is a need for overcoming anger.
The steps to cope with anger are as follows 2
C 'nger should be restrained and controlled by compassion to oneself
and others and by resorting to core values.
C It is desirable to analyse the cause of anger a+id the situation under
which anger takes place so that these causes and situation are
modified to produce positive thinking.
C It is better to avoid maor actions during the period when one is angry
because these actions tend to be irrational.
C "ne should develop skill to avoid to psychological hunt b developing
strong sense of sense2concept, that is, what one i and how one
should behave in abnormal conditions.
2.0 SO??'&) ___________________________________
The term emotion is derived from latin word movere which mean to
move, to e+cite, to stir of, or to agitate. The traditional writer regarded
emotion as a base instinct to be subdued emotion as base instinct to be
sub direct on repressed. >ut the modem writer view it as a safeguard of
survival and an enrichment of e+perienc throughout the process of
personality development.
$motions may be both positive and negative. Positive emotion include love
and affection, happiness, surprise and negative emotio include fear,
sadness, anger, distrust and shame.
$motional intelligence is the ability to command respect by buildini
relationship on the ability to get along with the people and situation Includes components like self2
awareness, ability to manage mood motivation, empathy, and social skills such as cooperation an
:7@ F leadership. C
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has also been different. Attitudes
'ttitudes are evaluative statements. These are fre*uently used in
describing people, obects and events and e+plaining the peoples
behaviour. These reflect how one feels about something or some body.
3hen I say, 0I like &am4. I am e+pressing my attitude about &am. Thus,
we can say that attitude is a bent of mind, predisposition of certain
actions.
3.2 ?$'#I# '#J J$%I#ITI"#
'n attitude may be defined as the way a person feels about something
2 a person, a place, a commodity, a situation, or an idea. It e+presses an
individuals positive or negative feelings about some obect. It describes
an individuals feelings, thoughts and pre disposition to act towards some
obect in the environment.
attitude is a predisposition to respond in a positive or negative y tosomeone or something in ones environment. %or e+ample, en a person
says, that he 0likes4 or 0dislikes4 someone, an attitude being
e+pressed. To take another e+ample, the statement I love key and
football4 conveys ones general attitude towards sport a rson may
develop love for hockey football which playing the game the
%$il"$oo" or by watching the game on television. 'ttitudes y be
regarded as varying in several ways.
8 Dire%tion* %or or against something.
De9ree* %avourable. To be neutral in attitude is to be indifferent the
obect.
8 Intensity 2 Jgree of confidence.
me important definition of attitudes are as given below 2
'n attitude is a tendency or predisposition to evaluate an obect or pmbol
of that obect in a certain way4. 2 Kat+ and cotland
An attitude is a predisposition react to a situation, person, or Jncept with
a particular response. This response can be either ositive or negative. It is
a learned reaction2one that results from a individuals past observation,
direct e+perience, or e+posure to
the personalil ters attitudes. 2 a!eul !. Certo
that persoi ttitudes is a mental and neutral state of readiness, organi1ed
as attitude gh e+perience, e+erting a directive or dynamic influence upon
Ciable in hi idividuals response to all obects and situations with which it
2logical attnbul rea5ec
rtant of attitudiKKKKKKKKKKK
2 .3.Allport
asgiven formfo NAT5RE OF ATTIT5DES
y.. %rom the twl m a5ovedefinitions of attitudes we can bring about the
now, interestbowing salient features which contribute to the meaning of , over the y eatra
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Personality & Managerial
Peror!ance'ttitudes refer to the feelings and beliefs of individuals or groups : oet,
of individuals. %or e+ample 0e has a poor attitudes4, I like her
attitudes4. >eGi
part
The feelings and bel iefs are directed towards other people, 5 obects or
ideas when a person says, I like my ob4. It shows that he has a positive
attitudes towards his ob. whic
'ttitudes constitutes a psychological phenmomenon which cannot be
directly observed. owever, an attitude can be Mr $ observed indecently by
observing its conse*uences. %or e+ample, if a person is very regular in his
ob, we may infer that he l ikesW- 5 his ob very much.sna)e
'ttitudes often result in and affect the behavior or actions o(2onsic
the people. 'ttitudes can often lead to intended behavior ii there are.no
e+ternal intervention. #"A.
'ttitudes are evaluative statements, either favourable o2e v
unfavourable. 3hen a person says he likes or dislike somethingE Ore
or somebody, an attitude is being e+pressed.
'ttitudes are gradually ac*uired over a period of time. Th]
process of learning attitude starts right from childhood ar
continues throughout the life of a person. In the beginning, tl
family members may have great impact on the. attitude of 6
child.
'll people, irrespsecitve of their status and intellegence hoi
attitudes.
'n attitudes may, be unconsciously held. ?ost of our attitude
may be about those obects which we are not clearly awarePreudicial furnishes a good e+ample.
3.& ATTIT5DES AND OPINION sr_i"e fi
'ttitude and opinion are used closely with each other. >ut there
a basic difference in these terms. 'ccording to Thursten 0"pini
are e+pression of attitudes4. 'ttitudes tend to be generali
predisposition to react in some way towards obects or conce
"pinions, on the other hand, tend to be focused on more spec/
aspects of the obect or the concept.
?c!ormick and Tiffin observe that the measurement of attitudeE
generally based on the e+pressions of opinion. >ut we sho distinguish
between attitude scale which, like a thermomete barometer, reflectsthe generali1ed level of individuals aptitu towards some obect or
concept and opinion survey, which typi are used to elicit the opinions of
people towards specific aspect, for e+ample, their work situations.
Dire%t
Of T
to I
5enc
3.- ATTIT5DE AND #EIEF
Though closely related with each other, a difference can be
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groups
tikeher
people,
a which
can be
e+ample
,
between attitude and belief.
>elief is a hypothesis concerning the nature of the obects, more
particuarlly, concerning ones udgment of the probability regarding
/heir nature. >elief reveals that what one supposes to be true.
>elief may also be e+plained as the congnitive component of attitude
which reflects the manner in which an obect is perceived.
%or e+ample, a boss may believe his subordinate to be very hard
working. >ut infact, he may or may not be hard working. The attitude
of the boss towards the subordinate reveals whether he like him or
not. The positive attitude and the conse*uent liking may rather
make the boss condone all the bad *ualities in the subordinate and
ictions Wf!onsider him hardworking.Ehavior if
3. ATTIT5DE AND 4A5ESirable M6 he values of an individuals generally reveal the moral side of his
something tature. These include his ideas about what is good or bad, what
ihould be done and what should not be done. These are some of the
Things which are inculcated in the individuals since childhood.time.
Ihood am
inning, thi
titude of
gence holi
lonesty is the best policy4. ' worker must be honest to his work4
re statements of values. It is an evaluative statement that 0onest
rkers are good4 are reveals the attitude of a person towards honest
rkers. It can be said that values-are one of the determinants of
ies attitudes. 'n individuals considers an honest workers to be
=d because of his values that 0' workers must be honest to his
rk4.ur attitude
ly aware M6.A FOR(ATION OF ATTIT5DES
ttitudes are ac*uired and not inherited. ' person can ac*uire titude from
several source as discussed below 2
>ut there
in 0"pinioi
generali1f
or concept
more
Dire%t Personal e>,erien%e 2'ttitude is learnt through specific
erience with the obect of the attitude. %or instance, often a
ies of rewarding e+perience in dealing with a person we usually
le to like him. Similarly a series of frustrating negative
Erience will usually engender an unfavourable attitude.
Asso%iation 2 'ttitudes towards one obect may develop from 8f attitudes ociating
that obect with another obect about which attitudes it we shoure been previsouly
formed.
ermometer goc2a (earning or(o"ellin9* 3e often observe how other person al s ap ilave. 3e may interpret the behavior of a person in terms of the vhich typic tO
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a person has about the obect. It makes no difference whether or
not this information imperially correct. %or e+ample, a person seekinga ob may learn from some sources that in a particular company,
the promotion chances are very favourable. In reality, it may or may
not be correct. )et the information that the person in using is the
key to his attitudes about the company and the ob.
2. E'otional or Affe%ti/e Co',onent 2 The informational
components sets the stage for the more critical part of attitude, its
affective component. The emotional component involves the persons
feelings or affect. This component can be e+plained by this statement.
-I like this ob because, the future prospects in this company are
very good4.
3. #e$a/io+ral Co',onent 2 It consists of the tendency of a person
/o behave in a particular manner towards an obect. %or e+ample,
ihe concerned individuals in the above case may decide to take up
the ob because of good future prospects.
"ut of the three components of attitudes, only the bevaioural
components can be directly observed. "ne cannot see another
persons belief the informational components= and his feelings ut still understanding these two components is essential to
understand the behavioural components of attitudes.
3. T!PES OF BORL REATE ATTIT5DES
' person may posses hundreds and thousands of attitudes, but
organi1ational behavior focuses an a very limited number of ob
related attitudes. These attitudes are generally evaluations which
employees hold about their work environment. These attitudes may
If or thG befavourable or unfavourable, positive or negative. ?ost of the
attitudi research has been done with the following work related attitudes
U
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3. Instr+'ental
iividua
l s his
or rho
have (
the
ob
Bnt C It is
md felling
8 to
ones
implies
2linked and
M four
a basis fo/
.udes provic
informatioi
ile individu us
to e+pre of a
group tend
to von E as a
mean who
wants
0)ouve got
mpany since
eld attitudes ma+imi1e rewards and minimi1e sanctions. ence, attitudes
towards other people might be held because of past positive or negative
e+periences. >ehaviour or knowledge which has resulted in the
satisfactions of needs is thus more likely to result in a favourable attitude.
&. E9o*Defensi/e
'ttitudes may be held in order to protect the ego from an undesirables
truth or reality. People often form and maintain certain attitudes to protect
their own self images. %or e+ample workers may fell threatened by the
employment or advancement of minority or female workers in the
organi1ation. The threatened workers may develop preudices against the
new workers. They may develop an attitude that such new comers are less
*ualified and they might mistreat these workers. This attitude help the
workers protect the ego and is known as an ego defensive attitude. The
ego defensive attitude is used by the employees in coping with a feeling of
threat of guilt.
3.11 $%%$!TS "% $?P(")$$ 'TTITOJ$S____________________________________
'ttitudes of employees have direct impact on the performance at ob. %or
e+ample, an employee with a positive, attitudes towards his ob and
organi1ation would 2
Try to give his best performance .
o for the e+tra mile in facing difficult tasks.
?aintain discipline and obey rules.
>ehave in a friendly and courteous manner with his colleagues. (ike
to be present at his work in time $noy the e+perience at workplace.
?aintain loyalty to the organi1ation.
(ike to continue relationship with organi1ation.
"n the other hand, an employee with a negative attitude would 2
#ot be at his best of efficiency.
>e absent from workplace at slightest prete+t.
!onsumer and waste valueable resource.
Take pleasure in damaging the reputation of this superiors and
organi1ation.
(ike to leave the organi1ation at earliest.
#ot cooperate with superiors and colleagues.
#ot maintain cordially relations with people at workplace. Jistract
customers.
&esist any change
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Personality & Managerial
Peror!ance3.12KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK !'
#I# $?P(")$$ 'TTITOJ$S_________________________________________%rom above paragraphs, the need and the Importance to having positive
attitude in employee is well understood.
'n organi1ation can use following methods for developing positive
attitude amongst its employees 2
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i aware
mt. 3h
erceptio
E
perceivi/ they
altered
les, vali
gration
les and
personE
Ceby
pe
meanin
option
&.2 ?$'#I# '#J J$%I#ITI"# "% P$&!$PTI"#
Perception includes all those processes by which an individualreceives information about his environment 2 seeing, hearing,
feeling, tasting and smelling. 'll the processes are important but
the first three, i.e. seeing, hearing and feeling 2 are the dominant
senses. Thus, perception basically refers to the manner in which a
person e+periences the world . It is the process by which people
organi1e, interpret and e+perience ideas and use stimulus materials
in the environment so that they satisfy their needs.
Perception is the process through which the information form outside
environment is selected, received, organi1ed and interpreted to make
:m meaningful to you. This input of meaningful information result
decision and actions.
few definitions of perception as given by different authors are 2
Perception is the process by which people organi1e, interpret and
e+perience ideas and use stimulus materials in the environment,
that the satisfy their needs4. 21oseph Reit+
8erception may be defined as a process by which individual organi1e
ad interpret their sensory impressions in order to give meaning to
leir environment4 2 "P" Ro22ins
8erception can be defined as the process of receiving, selecting,
rgani1ing, interpreting, checking, and reacting to sensory stimulator
e4. 2 3dai Pareck
)3 NAT5RE OF PERCEPTION
-eople working in an organi1ation differ in terms of physical
laracteristics
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Personality & Managerial
Peror!ancePerception is a basic cognitive or psychological process. The manner
in which a person perceives the environment affects I his behaviour.
Thus, peoples actions, emotions, thoughts, or feelings are triggered
by the perception of their surroundings.
C Perception is a subective process and different people mayl
perceive the same environment differently based on whatE particular
aspects of the situation they choose to absorb, hoY they organi1e this
information and the manner in which the= interpret it to obtain the
understanding of the situation.
&.& FACTORS INF5ENCING PERCEPTION
The factor that influence perceptual mechanism are of two kinds namely
internal and e+ternal. These are discarded below 2
Internal Fa%tors
The internal factors are the needs and desires of individuals individual
personality and the e+perience of people.
7/i8 Nee" an" Desires 2 Jepending on the needs and desires of a
individuals, the perception varies
7/ii8 Personality 2 Individual personality has a profound
influent . on perceived behaviour as for e+ample.
9 M
C Secure individual tends to perceive others as warm, not col
C Individuals do not e+pose by e+pressing e+treme udgments
others.
C Persons who accept themselves and have faith an thi
individuality perceive things favourale.
C Self2accepting individuals perceive themselves as liked, want
and accepted by others.
7/iii8 E>,erien%e 2 $+perience and knowledge has great influei
on perception. Successful e+perience enhance and boost tl
perceptive ability and lead to accuracy in perception of a per/
whereas failure erodes self2confidence.
E>ternal Fa%tors
The e+ternal factors which influence the perception are si5
intensity, fre*uency status, etc.
7i8 Sie 2 The bigger the si1e of the perceived stimulus, the hiV
is the probability that it is perceived. Si1e attracts the attentior
an individual. It establishes dominance and enhances percept
selection.
7ii8 Intensity 2 Intensity attracts to increase the select
perception.
7iii8 FreM+en%y 2 &epeated e+ternal stimulus is more attenl
attracting than a single time.
I
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iXiour
sed below2
etc. that
,ed through
etation.
utputs are
les, etc.
utputs.
TheU
s from th
in uts.
7a8 Nee"s an" "esires 2 Jepending on the needs and desires of an
individual, the perception varies.
78 Personality 2 Individual personality has a profound influences
on perceived behaviour as for e+ample2
C Secure individuals tend to perceive others as warm, not cold.
C Individuals do not e+pose by e+pressing e+treme udgments of
others.
C Persons who accept themselves and have faith in their
individuality perceive things favourably.
C Self2accepting individuals perceive themselves as liked, wanted
and accepted by others
7%8 E>,erien%e 2 $+perience and knowledge has great influence
on perception. Successful e+periences enhance and boost the
perceptive ability and lead to accuracy in perception of a personwhereas failure erodes self2confidence.
7"8 earnin9 2(earning, a cognitive factor, has considerable
influence on perception. It creates e+pectancy in people. People
tend to perceive what they want to perceive. ' number of illustrations
have been used by psychologists to demonstrate the impact of
learning on perception. %or e+ample in fig. 9.7, one tends to read
the sentence, because of prior learning in the triangle as 0turn off
e engine4. It takes few seconds for the reader to reali1e that
ere is an e+tra 0the4 in the sentence. The illustration shows that
ing creates e+pectancy in an individual and e+pectancy makes
see what he wants to see. C
through
the
ultaneousl
E things, thi
lal selectivit
e
environmerase which
Dse which
eds.
(interval
the following
%ig. 9.7 Impact of (earning
lal Fa%tors
important factors which determine perceptual selection as
2 The bigger the si1e of the stimulus, the higher is the
lity that is perceived. The si1e always attracts the attention
it establishes dominance. The si1e may be the height or
of an individual, sign board of a shop, or the space devoted to
isement in the newspaper. ' very tall person will always
out in the crowedE a very short person will always attract
Perception
:98F
Personality & Managerialattention. ' full page advertisement in a newspaper will always
catch attention as compared to a few lines in the classified section, i
78 Intensity 2 It attracts to increase the selective perception. A: fewe+amples of intensity are yelling or whispering, very brighti colours, very
bright or very dim lights. Intensity will also include behavioural intensity.
7%8 FreM+en%y 2 The stimulus which is repeated attracts greater
attention as compared to a stimulus that is not repeated. It isl because of
this that supervisor make it a point to give the necessary directions again
and again to the workers
7"8 Stat+s 2 igh status people can e+ert greater influence on the
perception of the employees than the low status people. There wi? always
be different reactions to the orders given by the foreman] the supervisor or
the production manger
7e8 Contrast 2 'n obect which contrasts with the surroundings
environment is more likely to be noticed than the obects whicl> blends in
the environment. %or e+ample, the $IT sings in th cinema halls which
have red lettering an a black background arD attention drawing.
7f8 (o/e'ent 2 The principle of motion states that a moving obec]
receives more attention than the obect which is standing still, moving car
among the packed cars would catch our attention fastei
798 No/elty an" Fa'iliarity 2 This principle status that new obec] in the
familiar settings or familiar obects in new settings will drs! the attention
of the perceiver. ' familiar face on a crowded railwa platform will
immediately catch attention.
&.0.2 Perceptual "rgani1ation____________________________________________
The perceived inputs are organi1ed into meaningful pictures to tiperceiver. "rgani1ing the information that is incoming into] meaningful
whole is called 0organi1ation4. The process is also labeli(= as 0gestalt
process4. estalt is a erman word meaning 0to organi1f There are
different way by which people organi1e the perceivl inputs. "bects and
events. These are disc cured below 2
7i8 Fi9+re an" Gro+n" 2 The %igure round principle is genera
considered to be the most basic from of perceptual organi1atid This
principle states that the perceived obect or person on evU stands out
distinct from its background and occupies the cognifr space of the
individual. %or e+ample as you read this page, you [ white as the
background and black as the letters or words tol read. )ou do not try to
understand what the white spaces ami the black letters could mean.
(ikewise, in the organi1ational sett] some people are more noticed or
stand out than others. Thus,] perceiver tends to organi1e only the
information which stands
: 99 F significant to the individual.
7ii8 Per%tmeaningf
orga
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7ii8 Per%e,t+al Gro+,in9 2 rouping is the tendency stimuli into
meaningful patterns. %or instance, if we perceive obects of people with
similar characteristics, we tend to groi;p them together and this
organi1ing mechanism helps us to deal with information efficiently rather
than getting bogged down and confused with so many details. rouping is
possible depending on
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permanent. Themporary changes may be only refle+ive and fail to Learning0 Concept and
represent any learning. If reinforcement does not accompany the Theories
practice, the behavior will eventually disappear.
-.2 ?$'#I# '#J J$%I#ITI"#______________________________________
In a (aymans view, 0(earning is something we did when we went to
school4. In reality, each of us is continuously going to school. (earning is
occurring all the time. 3ith every new e+perience, new event or new
situation we learn something. >ut this concept of (earning is purely
theoretrical. 3e cannot observe leaning as we can observe the personality
of a person or his attitude. 3e can see the changes taking place but not
the leaning itself. %ew Important definition of leaning are 2
-(earning is a relatively permanent change in behavior that occurs as a
result of e+perience or reinforced practice4 2 /"R" Hilgrad
-(earning is any permanent change in thebehavior of a person that
occurs a a result of e+perience4. 2 "P" Ro22ins
-(earning has taken place if an individual behaves, reacts, responds s a
result of e+perience in a manner different from the way he .rmerly
behaved4. 2 4"M" c5ehee
According to the 6ictionary o Psychology,
0(earning means the process of ac*uiring the ability to respond
ade*uately to a situation which may or may not have been previously
encourntered, the favourable modification of response tendencies
conse*uent upon previous e+perience, particularly the building of a new
series of comple+ity coordinated motor response, the fi+ation f items in
memory, so that they can be recalled or organi1ed in the process of
ac*uainting insight into situation4.
fhus, in simple words, learning can be defined as a permanent Ihange inbehavior through education and training, practice and feperience.
8 NAT5RE OF EARNING _________________________________________________
Com the above definitions of learning, we find the following
iportant implications in this process 7-
. C$an9e in #e$a/io+r 2 (earning involves change in behavior,
though the change may be good or bad from an organi1ations pont
U view. The change in behavior need not be an improvement over
k previous behavior, although learning usually cannotes improved
[tavior.
!hange in >ehaviour ?ust be &elatively Permanent 2 'll the
l$ge do not reflect learning. To constitute learning, change should
[relatively permanent. Temporary changes may be only reflection
[I fail to represent any learning. 'ny temporary change in :9\F
(ogical proces to e+plainunderstand
n the behavic
s accompanie
ich are relat
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Personality & Managerialbehaviour caused due to fatigue or drugs or temporary adaptation I . i Peror!ance
are not covered in learning. I recaG
3. !hange must be based on some e+perience practice or training ls 'i
2 The behavioural change must be based on some from of practice, 0. : e+perience
or training. 'ny change in behavior due to physical recal maturation, any disease
or physical damages do no constitute and s leamming. This change may not be
evident until a situation arises , recen in which the new behavior can occur. I-.- E
&. Reinfor%e'ent 2 The practice or e+perience must be reinforced *****************in
in order for learning to occur. If reinforcement does not accompany the
practice or e+perience the behavior will eventually disappears, l,
-. (earning is &eflected in >ehaviour 2 ' change in an individuals a!tlWn.
thought process or attitudes not accompanied by behaviour is not 5 ee5ng
learning. %urther learning needs to result in behavior potentialit= 5eterm.
and not necessarily in behavior itself. %or e+ample, if a person is /curv
rtty re,
thinking of using drugs, but has not actually used them and hi
finds out that a friend of his has died because of drugs, he wil
never get involved with drugs. This e+periences has changed hiF
behavior potential.
-.& PRINCIPE OF EARNING
(earning is a very comple+ and wide topic. 3hen we talk aboi
learning, it can be referring to any type of learning from sim/
alphabets to designing a computer system. %ollowing are tl
principle of learning in formal training situations.
1. Fee"a%) 2 (earning can be a more effective process when be
the instructor and trainee give feedback to each other. The instructFneeds feedback to know how the trainee is progressing and
trainee needs the feedback to know his level of performance.
2. A%ti/e earnin9 2 (earning can be more effective and *uiet
the trainee is actively involved in the learning process. 3e alY
learn by doing. This applies to all forms of learning.
3. Reinfor%e'ent 2 'ccording to this principle 0(earning which
rewarded is more likely to be retained4. This is how we make
children, students and even our pets learn.
&. (eanin9 (aterial 2 The material supplied to the trainee sha
be meaningful. e can understand arid learn more, if the mat5
supplied is related to his e+isting knowledge.
-. (+lti,le sense learnin9 2 The !hinese proverb pictured sts
this principle. The presentation methods which makes use of
or more senses are more effective than using one sense
enerally, the most important senses for learning are SIT
$'&I#.
Stir
whicl
raw
th
their
-
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Rein
itive,
ing
2tition
icati
'tten
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;M
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. O/erlearnin9 2 If an individual fre*uently makes attempts to recall
the learned materials, forgetting is reduced and the material is memori1edin his brain.
0. Pri'ary an" De%en%y 2 This principle states that trainees can recall
those things the learn first and hold true in all conditions and sometimes
they act against one another e.g. when the most recent impressions
change or blot our first impressions .
-.- DETER(INANTS OF EARNING
The important factors that determine the learning are as follows 2
1. (oti/e 2 ?otives are the drives which prompt people to take action.
?otives are generally subective and represent the mental feelings of
human beings. ?otives are dynamic in nature and determine the direction
of an individuals behavior. (earning cannot occur without motives.
(earning is complete only when motives are fully reali1ed and translatedinto.
2. Sti'+li 2 Stimuli are the obect that e+ist in the environment in which
person lives. These are those obectes and language which draw the
attention of people. $mployee get stimuli from the action of their spurious.
Stimuli increase the probability of eliciting a specifice response from a
person.
3. Reinfor%e'ent 2 &epeated action is reinforcement. It may be
positive, negative, punishment and e+tinction. It may be defined as
anything that tends to increase the strength of response and induces
repetition of behaviour, that preceded the reinforcement. $ffective
modification of behavior cannot take place without reinforcement.
: &. Attention 2 'nother determinant of learning is the degree of ttention
of learners. The degree of attention depends upon the iture of stimuli. 'll
stimuli are paid attention to. !areer oriented luli are generally levels of
individuals influences their desires learn and motives for needy fulfillment.
Re%o9nition 2 The stimuli which are generally paid attention by the
individuals are recogni1ed as acceptable factors of learning, len
employes pay attention to stimuli, they recogni1e it for learning oses.
The level for recognition depends upon the levels of values, sferences,
need and desires of the individuals.
Retention 2 It means remembrance of learned behavior over le.
Permanent retention becomes a habhit which helps continuous
iprovement in behavior and performance habits help the velopment of
capability and capacity of individuals. abits translate aretical knowledge
into practice.
Effort 2 $fforts made by individuals are another determinant of ling.
$fforts are automatic outcomes of good habits. $fforts =mes the
stimuli for learning after development of the stand
Learning0 Concept and
Theories
;6Q
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Personality & Managerialands of the employees.Peror!ance
. ReJar" 2 It is a very important determinant of learning. If after thelearning process is over, the individual are offered rewards, the learning
process becomes more acceptable. &ewards may be monetary or non
monetary. The behavior of the employees decides the level and form of
reward. The reward reinforcement makes employees learn more than
positive reinforcement behavior.
-. T$"&I$S "% ($'I# _______________________
' theory of learning would be able to e+plain all aspects of learning
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salivating. This response was instructive or unconditioned. Pavlov Learning/
ne+t began to ring a bell at the same time as the meat was presented.
&inging the bell in itself, without the presentation of meat, was
connected to any responses. >ut by ringing the bell at the same
rune as presentation of meat 'vlov established a relationship between
the two stimuli2the bell and the meat 2 in the mind of the dogs. >y
continuing this process, the ringing of bell alone was sufficient
stimulus to elicit a response of salivating, even when no meat was
presented. Thus, the bell became a conditioned stimulus, resulting
in conditioned or leaved response.
ie figure ;.6 e+plains that the meat was an unconditioned stimulus,
caused the dog to react in a certain way i.e. noticeable increase
salivation. This reaction is called the unconditioned response,
le bell was an artificial stimulus or conditioned stimulus. >ut
en the bell was paired with the ne+t
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Personality & Managerialthat individuals e!it responses that are re9arded and 9ill to e!it Peror!ance,, ", -,
5rpcnnncpc that arp pithpi2 n nt rpwarprl nr prp nnnishprl "nerant
conditioning agrees that beahaviour is a functioin of conse*uences.
>ehaviour is likely to be repeated if the conse*uences are favourable.
>ehaviour is not likely to be repeated if the conse*uences areunfavourable. Thus the relationship between behavior and conse*uences is
the essence of the operant conditioning.
>ased upon this direct relationship between the conse*uences and the
behavior, the management can study and identify this relationship and try
to modify and control behavior. ence, certain types of conse*uences can
be used to increased the occurrence o a desired behavior and other type of
conse*uences can be used to decrease the occurrence of undesired
behavior.
"ne can see e+amples of operant conditioning in the organi1ation. %or
instance, working hard and getting the promotion will probably cause the
person to keep working hard in the future. "n the other hand, if a boss
assures his subordinate that he would be suitably compensated in the ne+tperformance appraisal, provided the employee works over time. owever,
when the evaluation time comes the boss does not fulfill hius assurance to
his subordinate, ever though the latter heads worked overtime. #e+t time,
the subordinatd coolly declined to work overtime when the boss re*uests
him to d* so. Thus, it can be concluded that the behavior conse*uence5
decrease the rate of response
"perant conditioning techni*ues are e+tensively used in clinics and
educational research, control of alcohdism. and control of deviar
children in a classroom.
-..3 !ognitive (earning_____________________________________________
The pioneer of cognitive learning theory is $dward Tolman, developed
and tested this theory through controlled e+perimer Osing rats in hislaboratory, he showed that they learnt to ri through a complicated ma1e
towards their goal of food. It wd observed that rats developed
e+pectations at every choice point the ma1e. Thus, they learnt to e+pect
that certain cognitive ci related to the choice point could ultimately lead
to food. The learnii took place when the relationship between the cues
and e+pects was strengthened because the cues led to e+pected goals.
The cognitive theory recogni1es the role of an organism in receivir
memori1ing, retrieving and interpreting the stimulus and react to it. The
cognitive e+planation of learning differs from classi5 conditioning and
operant conditioning. 'ccording to Tolman, !ognit approach could be
termed as stimulus approach i.e. are stimi leads onother.
;9
!ognitive learning is achieve by thinking about the percei
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relationships between events and individuals goals and e+pectations.
Learning 0
!ognitive theory of learning assumes that the organism leaves the
meaning of various obects and events and learned response depend
upon the meaning assigned to stimuli. !ognitive theorist argue that
the learner forms a cognitive structure in memory, which preserves
and organi1ed information about the various events which occur in
a learning situation. 3hen a test is conducted to determine how
much has been learned, the subect must encode the test stimulus
and scan it against his memory to determine an appropriate action.
3hat is done will depend upon the cognitive structure retrieved
from memory.
Today, the cognitive theory is much alive and relevant. In
organi1ational behavior the cognitive approach has been applied
mainly to motivation theories.
$+pectations, attributions and locus of control and goal setting are
all cognitive concepts and represent the purposefulness of
organi1ational behavior. ?any researchers are currently concerned
about the relationship or connection between cognition and
organi1ational behavior.
-..& Social (earning________________________________________________________
Individuals can also learn by observing what happens to other people
nd ust by being told about something, as well as by direct
+periences. ?uch what we have learnt comes from observing and
t-`iitating models parents, teachers, peers, superiors, film start etc.
is view that we can learn through both observation and direct
+perience has have called social learning theory. This theory
ssumes that learning is not a case of environmental determinism
/lassical and operant views=,. &ather it is a blending of both. This,
C-cial learning theory emphasis the interactive nature of cognitive,
/havioural and environmental determinants.
le influences of model is central to the social learning view point,
our process have been formed to determine the influence that a
odel will have on an individual.
. Attention Pro%ess 2 People learn from model only when they
cogni1e and pay attention to its critical features. 3e tend to be
ost influences available. Important to us or similar to use in our
timation.
Retention Pro%ess 2 ' models influences will depends upon
w well the individual remembers has models action after the
el is not longer readily available.
(otor Re,ro"+%tion Pro%ess 2 'fter a person has seen a new
avior by observing the model, the waterlring must be converted
doing. This process then demonstrates that the individual can
form the modelled activities.
Concept
and
: ; ; F
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Personality & Managerial
Peror!ance&. Reinfor%e'ent Pro%ess 2 Individuals will be motivated to e+hibit
the modeled behavior if positive incentives or rewards are provided.
>ehaviour that are positively reinforced will be given more attention,learned better and performed more often.
The figure ;.7 illustrates the effect of the social learning model on the
individuals.
%ig. ;.7 $ffect of Social (earning on Individual
-.0 REINFORCE(ENT THEOR!
&einforcement theory is based on the use operant conditioning bE the
management to motivate the workers. It is *uite often appliei in practice.
%or instance, parents reward their children for gooi behavior. In education,
teachers invoke the law of effect by awarding grades for various levels of
performance. >y understanding ho5 operant conditioning works and how
we are caught up in it, we gai/ insight about how and why people behave
as they do. Thus, w learn to recogni1e environmental stimuli and probable
response thereby improving our ability to predict behavior.
The logic of reinforcement theory is simple. Its advocates point o that
evidence abounds throughout human history that we all adhe to its
tenets. 3e do learn from touching a. hot stove, and understand electric
shock rather well often we stick a finger in light sacket whether or not
we agree with the concept of oper conditioning, we cannot avoid it.
"perant conditioning is a powerful tool for managing people
organi1ations. ?ost behaviours in organi1ations are learn controlled and
altered by the conse*uences , i.e., operant behavio ?anagement can
use the operant conditioning process successf to control and influences
the behavior of employees by manipula its reward system. If one e+pect
to influence behavior, he must be capable to manipulate the
conse*uences. Thus, it can be conclu that the behavioural
conse*uences that are rewarding incre the rate of response, while the
aversive conse*uences deer
f Learning from : ] (Seh avio
Personal factors -> Past consequences conditional
Organisational factors -> and experiences
rewards, outcomes,
->predisposition to
act or not
->
Environmental factors -> punisments, etc! to act
performan
"result of
condition
learning)
:;@F Fig. &.3 'einforcement oel
the rate of a response. ' conceptual model of reinforcement theory Learning0 Concept and
is shown in fig. ;.8. Theories
&einforcement principle lays down that behavior depends upon its
conse*uences. In other words, if the conse*uences of behaviour are the
desired ones, the behavior will be strengthened. If the conse*uences are
otherwise, the behavior will be weakened. It works on the basis of simple
logic that a person tends to repeat behavior that is accompanied by
undesirable conse*uences.
&einforcement is the process by which certain types of beahviour are
strengthened. Thus, a 0reinforce4 is any stimulus that causes a certain
behavior to be repeated that the employees behave in a manner that is
desirable. !onversely, they are interested in eliminating undesirable
behavior among workers. >y introducing some reinforces, the organi1ation
can maintain or increase the probability of such behaviours as *uality,
performance high level of attendance and punctuality and so on. Somereinforess work by their application to a situation, while others work by
their removal from the situation. Thus, the reinforces work as behavior
modifiers.
-.0.1 Strategies of &einforcement Insect
There are four strategies of reinforcement or behavior modification as
shown in fig. ;.9. These are 2
Positive reinforcement
#egative reinforcement
$+tinction Punishment
Pleasant or Desirable Unpleasant or Undesirable
Events Events
Event is
#pplied
PO$%&%'E
(E%*O(+EE& eaviour
.ecomes more li/el0 to occur
again
P1%$2E&
eaviour .ecomes less li/el0 to
occur again
E3&%+&%O
eaviour .ecomes less li/el0
to occur again
E4#&%'E
(E%*O(+EE& eaviour
.ecomes more li/el0 to occur
again
Event is
5itdrawn
%ig. ;.9 Types of &einforcement
Positive &einforcement
.curs when a desirable event is supplied to a person following
e behaviors. The pleasant event y ignoring the disruptive
employee, attention is with held and possibly also the motivation
for fighting.
7i/8 P+nis$'ent
This strategy is applied when an unpleasant or undesirable even
occurs following some behavior and makes the behavior less likely
to occur in the future. %or e+ample, a supervisor might scold and I
employee each time the employee performs a task incorrectly. The I
supervisor might feel that the scolding will act as punishment fori
poor performance.
-.0.2 Schedules of &einforcement__________________________________________
Schedules of reinforcement could be continuous and partial.
!ontinuous schedule of reinforcement involves administering thd
reinforce each and every time the desired behavior occurs. 3hilahis schedule can be very effective in the early stages of learning
new types of behavior, it becomes difficult to e