personalisation in derby market intelligence suzanne whitchurch market development manager 22nd may...
TRANSCRIPT
Personalisation in Derby Market Intelligence
Suzanne Whitchurch Market Development Manager
22nd May 2012
• Why was the research undertaken
• Who was involved
• Key findings
• Implications for the provider market
• Next steps
Why was the research undertaken
• Market Development
• Stimulating the market
• Local Knowledge about
citizens of Derby
Who was involved in the research
• Citizens of Derby• Facilitated by range of Providers including
Homecare/Domiciliary Care and support• Voluntary Sector• 2000 questionnaires sent out• 175 usable • questionnaires returned
Key Findings
Life goals
The most common life goals people felt important to achieve were:
• Good quality of life (74 per cent of respondents selected this option)
• Keeping healthy and well (73 per cent)
• Personal dignity and respect (67 per cent)
• Choice and control (47 per cent)
Type of support used now
• Top four answers
– Personal Assistant or carer– Support from family– Help around the house– Transport
Derby's findings were different from national averages in which Day Centres was the most widely used service
Type of support used now by Mental Health group
• Top four answers from Mental Health needs group
– Personal Assistant or carer (86%)
– Help at home (52%)
– Support from family (48%)
– Transport (38%)
What do people want to change
Top five things for care users in Derby• Physical Health (67%)• Financial situation (31%)• Activities available on week days (31%)• Control over their lives (27%)• Opportunities for • holidays (26%)
What help do people want to make the changes
• Information on where to spend their Personal Budget (75%)
• How much things cost (49%)
• Help to use their Personal Budget (9%)
Yet again Derby statistics are very different from the national sample 57% needing information and 25% needing help
What do people want
Activities using a Personal Budget
Most popular responses• Help with things that help me stay at home
(61%)• Help with socialising (42%)• Help with going out (37%) Derby statistics are very different from the national sample 30%
wanted help to stay at home. 16% Derby care users wanted help to meet new people in comparison to average 48%
Services/support wanted for Mental Health care users
• Personal Assistant/carer 80%
• Holidays 60%
• Family to help/transport
40%
• Day Centre/leisure/home
help 30%
Nature of changes
• Less reliance on family carers • Personal Budget holders were more likely to purchase
help at home (gardening, DIY and cleaning)• Holidays and leisure would increase• Care users may be looking fro a shift from specialist
support to more generic help• Derby customers are focussed on activities that would
enable them to spend more time at home.
What is important when choosing a service
• Derby care users value • Professional Training 70%• Staff knowing you personally 51%• Locally based services 47%
Derby place more weight on professional training than on price
21% of care users nationally said a cheap provider was important, compared to 9% in Derby
Challenges and Opportunities for providers
• Diversification of services• Responding directly to what service users want • Greater flexibility of services and support • Opportunities to specialise and be innovative• Charging for services that are currently free to users• Uncertain income makes it difficult to plan or invest for
the future• Remodelling an existing service – knowing how to go
about it and how to market the new service
Any questions
?
Contact us at:Email: [email protected]
Tel: 01332 641745
Go on line:www.derby.gov.uk/healthsocialcare