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© 2005 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Personal Systems Group Todd Bradley Executive Vice President December 13, 2005

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Page 1: Personal Systems Group - hp.com · Dell HP Lenovo/IBM Acer. HP Media Center PC with LightScribe HP Pavilion Notebook with QuickPlay HP Thin Client in ... • Improve product mix and

© 2005 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

Personal Systems Group

Todd BradleyExecutive Vice PresidentDecember 13, 2005

Page 2: Personal Systems Group - hp.com · Dell HP Lenovo/IBM Acer. HP Media Center PC with LightScribe HP Pavilion Notebook with QuickPlay HP Thin Client in ... • Improve product mix and

Operating strategy

Provide customers with superior products and

overall experience

Leverage breadth of HP portfolio

Drive world-class cost structures and processes

Drive the broadest customer reach

PSG4-pointstrategy

Page 3: Personal Systems Group - hp.com · Dell HP Lenovo/IBM Acer. HP Media Center PC with LightScribe HP Pavilion Notebook with QuickPlay HP Thin Client in ... • Improve product mix and

Progress report

($800)

($600)

($400)

($200)

$0

$200

$400

$600

$800

FY01 FY02 FY03 FY04 FY05

Dol

lars

in m

illio

ns

(8.0%)

(6.0%)

(4.0%)

(2.0%)

0.0%

2.0%

4.0%

6.0%

8.0%

OP

% o

f Rev

enue

Operating profit

1. IDC Worldwide Quarterly PC Tracker, Q3 2005 2. Based on Combined Company data. See supplemental slides at http://www.hp.com/hpinfo/investor/sam/index.html for a description of periods used for combined company information.

WW Total PC client market share(1)

(2) (2)

$1B operating profit turnaround since FY02

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

1Q03 2Q03 3Q03 4Q03 1Q04 2Q04 3Q04 4Q04 1Q05 2Q05 3Q05

Dell HP Lenovo/IBM Acer

Page 4: Personal Systems Group - hp.com · Dell HP Lenovo/IBM Acer. HP Media Center PC with LightScribe HP Pavilion Notebook with QuickPlay HP Thin Client in ... • Improve product mix and

HP Media Center PCwith LightScribe

HP Pavilion Notebookwith QuickPlay

HP Thin Client inConsolidated Client

Infrastructure

HP iPAQMobile Messenger

HP Compaq Notebookwith adjustable stand

HP Workstationwith dual Opteron processors

PSG product portfolio

HP Media Center PCwith LightScribe

HP Pavilion Notebookwith QuickPlay

HP Thin Client inConsolidated Client

Infrastructure

HP iPAQMobile Messenger

HP Compaq Notebookwith adjustable stand

HP Workstationwith dual Opteron processors

Page 5: Personal Systems Group - hp.com · Dell HP Lenovo/IBM Acer. HP Media Center PC with LightScribe HP Pavilion Notebook with QuickPlay HP Thin Client in ... • Improve product mix and

Building on positions of strength

•Leverage partnerships

•Strengthen roadmap

•Add new verticals•Blade workstation solution

•Exploit market reach

•Wireless WAN

•Expand blade PC

•Extend digital entertainment

FY06 priorities

•Data-centric devices

•Enterprise relationships

•Collaborative engineering

•Technology time to market

•Breadth of lineup•Customer choice•Product innovation

•Media Center PC

•Blade PCs/thin client

PSG strengths

•65M units • 33% CAGR to ‘07

•2M units• 7% CAGR to ‘07

•65M units• 19% CAGR to ‘07

•136M units • 5% CAGR to ‘07

Addressable market1

•3% of revenue•6% decline Y/Y

•5% of revenue•26% growth Y/Y

•37% of revenue•16% growth Y/Y

•54% of revenue •2% growth Y/Y

FY05 profile

HandheldsWorkstationsNotebooksDesktops

1. IDC Q3 2005 PC Tracker, IDC Q2 2005 Worldwide Quarterly Workstation Forecast, IDC Worldwide Smart Handheld Device Forecast & Analysis, 2004-2009

Page 6: Personal Systems Group - hp.com · Dell HP Lenovo/IBM Acer. HP Media Center PC with LightScribe HP Pavilion Notebook with QuickPlay HP Thin Client in ... • Improve product mix and

Improving business fundamentals

• Supply chain improvements• Inventory turns• Asset utilization

>50% improvement

Return onassets

• Improve product mix and attach• Reduce product and service costs• Targeted SG&A investments• Drive efficient overhead structure

3 – 4%Operatingmargin

• Grow units at/or above market• Lead shift to mobility• Expand emerging country reach• Exploit retail advantage

4 – 6%Revenuegrowth

Page 7: Personal Systems Group - hp.com · Dell HP Lenovo/IBM Acer. HP Media Center PC with LightScribe HP Pavilion Notebook with QuickPlay HP Thin Client in ... • Improve product mix and

Always ready, always on mobile computing

Mobiletechnology

Mobileservices &solutions Voice & data

convergence

Easyaccess to services

Mobilesecurity

Capacityfor rich digital media content

Newpersonalized

servicesMobile

applications

SecurityManagement software

Service development and delivery platformsNetwork service provider partners

Infrastructure SW &Services Devices

Go-to-market

Page 8: Personal Systems Group - hp.com · Dell HP Lenovo/IBM Acer. HP Media Center PC with LightScribe HP Pavilion Notebook with QuickPlay HP Thin Client in ... • Improve product mix and

Leading the shift to mobility• Award-winning, broad

product portfolio

• Innovation to improve the customer experience

• Enabling customers to buy the way they choose

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

1Q03 2Q03 3Q03 4Q03 1Q04 2Q04 3Q04 4Q04 1Q05 2Q05 3Q05

Dell HP Lenovo/IBM Acer

WW Notebook market share(1)

1. IDC’s Q3 2005 Final Top 10 Vendor Rankings by Form Factor

Page 9: Personal Systems Group - hp.com · Dell HP Lenovo/IBM Acer. HP Media Center PC with LightScribe HP Pavilion Notebook with QuickPlay HP Thin Client in ... • Improve product mix and

• Expanding to second and third tier cities

• Leveraging local retail and commercial channels

• Applying proven business models and processes

Capitalizing on emerging markets

0%

5%

10%

15%

20%

25%

30%

35%

40%

1Q04 2Q04 3Q04 4Q04 1Q05 2Q05 3Q05

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

1Q04 2Q04 3Q04 4Q04 1Q05 2Q05 3Q05

China market share

Source: IDC’s Q3 2005 Final PC Tracker

0%

1%

2%

3%

4%

5%

6%

7%

8%

1Q04 2Q04 3Q04 4Q04 1Q05 2Q05 3Q05

Central and Eastern Europe market share India market share

Dell HP Lenovo/IBM Acer

Page 10: Personal Systems Group - hp.com · Dell HP Lenovo/IBM Acer. HP Media Center PC with LightScribe HP Pavilion Notebook with QuickPlay HP Thin Client in ... • Improve product mix and

Delivering best customer experience creates preference and loyalty• First to market with

differentiated solutions• Industry-leading customer

support• Flexibility to choose

product technology

Page 11: Personal Systems Group - hp.com · Dell HP Lenovo/IBM Acer. HP Media Center PC with LightScribe HP Pavilion Notebook with QuickPlay HP Thin Client in ... • Improve product mix and

Key success factors for PSG• Capitalize on mobility and emerging markets• Optimize direct and indirect• Deliver innovation that matters• Continue to improve customer satisfaction• Maintain balance of profit and share

Page 12: Personal Systems Group - hp.com · Dell HP Lenovo/IBM Acer. HP Media Center PC with LightScribe HP Pavilion Notebook with QuickPlay HP Thin Client in ... • Improve product mix and