Profile & projects

Qianyun(Poppy)Zhangweb Data Analyst

NYU GRAD

PROFILE

Previously took position in

Ogilvy, Mather, Taunton

press and NYU, I am very lucky

to be in a place that I can

combine my love for cooking

data with my passion for

digital marketing.

Previous Projects

My previous projects include:

❏ Getting companies started with web

analytics

❏ Monitor conversion path and revenue data

❏ Set up KPI and Monitor goal completeness

❏ Content & customer segmentation analytics

❏ Email A/B testing

❏ Email retargeting marketing

❏ social media analytics

❏ offline data integration

PROJECT: GOOGLE ANALYTICS & KISSMETRICS

CREATED BY POPPY ZHANG

Experienced with google

analytics and

kissmetrics, I have

customized dashboards

to catch customer

behavior, funnel

conversion and

transaction on site.

Through Multi-channel funnel

analysis, i am able to present to

my shareholders with the most

valuable channel.

Analyzing the path report, I have

helped to focus most marketing

resources on the path that brings

the most revenue.

PROJECT: GOOGLE ANALYTICS & KISSMETRICS

I initiated and designed a goal monitoring report that helps

managers to monitor monthly goal completeness. I integrated

web data, social data and ads data into a same file and I also

provide a look-back function with cumulative analysis.

PROJECT: KPI and Goal mOnitoring

PROJECT: content management

working with content manager, i have built up various reports to track content performances.

i also take each customer segmentation in consideration trying to develop customized marketing strategy for each segmentation.

PROJECT: data integration

issues student walk in for,

issues student call for,

time student use the

service

working with NYU offices that provides a walk-in service, I

initiated integrate front-desk call tracking with online

landing page tracking for higher efficiency and new

opportunities

pages student view,

Issues student address in

email,

i designed a report to show both piece information side by side.

Working with content writer

and community manager, I

initiated the use of Email

A/B testing.

Educated in statistical

validation methods, I can

present doable insights

from testing.

PROJECT: Email A/B Testing

based on customer value segmentation, I presented to shareholders

to initiate email retargeting marketing with analytics rational

and implementation methods.

PROJECT: Email Retargeting

PROJECT: social media analytics

With the help of various social media

monitoring tools, I conduct competitive

analysis on social media channel to

shareholders.

knowing how other key players grow

their profile helps us to grow our own.

Achievements:

As a speaker at NYU professional conference, my achievements in web data analysis widely spread from certificates in programming to web language.

please visit my linkedin

profile for further information

or email me at:

qianyunzhangmkt@gmail.com

646-645-4176

DATA CLEANING

Datageneration

Generate data in all forms including json, xml and csv

cLEAn and integrate data for further analysis

My data analysis skills:

DATA Analysis

Validate a/b tests, regression, cluster and segmentation analysis, modelling

insights andstrategy

Present doable findings and strategies to shareholders and monitor strategy results

My Digital ANALYTICS skills:

web EMAIL &social

data integration

CMS, HTML, ANALYTICS TOOL,DESIGN,CPC, TRAFFIC

A/B TESTING,LAYOUT,CONVERSION,ACQUISITION, Engagementcompetitive

offline marketing, database,businessintelligenceimpressionsads revenue