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Introduction

“Each success only buys an admission ticket to a more difficult problem.” (Henry Kissinger)

Why are some people more successful than others? The answer to this question has been sought for more than 2500 years by some of the smartest and most insightful

men and women of every civilization.

In the 20th century, countless millions of dollars and thousands of hours have been invested in searching for the answer. Thousands of books and articles have been written on the subject. The good news is that today, we know more about how to achieve success, in more areas, than we have ever known before. Today, for the first time, success is predictable.

In this lesson, you learn some of the key ideas and principles that have been discovered by other successful people throughout the ages. When you learn and apply these principles you will begin to get the same results that they do.

In this lesson you will learn:

■ The investments in researching success

■ The foundation law of western philosophy

■ Seven key behaviors of successful people

■ How to set clear, specific goals

■ The importance of detailed plans of action

Seven Secrets of Success

PersonalGrowth Strategies

2© Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.

What Do You Already Know?

Test your knowledge by attempting to answer the questions below.

1. Why are some people more successful than others, in general?

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2. Why does studying other successful people help you become more successful, faster?

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3. Why do people accomplish more when they have clear, specific goals?

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4. How do you create an action plan for the attainment of any particular goal?

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3© Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.

5. What are the keys to achieving greater results than the average person?

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6. How do you maintain an open and imaginative way of thinking?

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7. What are the keys to a positive mental attitude?

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4© Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.

Seven Secrets of Success

1. Why are some people more successful than others?

21Millions of dollars and thousands of hours have been invested in the last hundred years seeking the answer.

3. The foundation law of Western philosophy is the “Aristotelian Principle of Causality,” or what we call the Law of Cause and Effect.

a) The key to success? Learn and do!

b) You become what you do! You learn by doing.

c) Do what other successful people do and you will get the same results.

4. There are seven key behaviors of successful people.

a) You can act your way into feeling like a successful person;

b) You shape your own character by your thinking and behavior.

5. First, to achieve greatly, you must have clear, written goals.

a) Step one: Decide exactly what you want; b) Step two: Write it down; c) Step three: Set a deadline.

5© Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.

6. Second, you must make detailed plans of action.

a) Make a list of everything you can think of to do to achieve your goal;

b) Identify the obstacles you will have to overcome;

c) Identify the additional knowledge and skills you will need;

d) Identify the people whose help and cooperation you will require;

e) Organize your list by sequence and priority; Sequence: what you must do before you do something else. Priority: what is more important and what is less. f) Take action on your list immediately!

7. Third, intense result-orientation is the key to success.

a) Make a list of activities and then set priorities before you begin;

b) Focus single-mindedly on one thing at a time;

c) Always concentrate on the most valuable use of your time.

8. Fourth, use creativity and imagination.

a) Be open, flexible and responsive to new information;

b) Look for new, better, faster and cheaper ways to do things;

c) Begin by asking: What am I trying to do?

d) Ask: How am I trying to do it?

e) Keep asking: Could there be a better way?

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9. Fifth, dedicate yourself to continuous learning as the key to your future.

a) Read one hour in your field every day;

b) Listen to audio programs in your car;

c) Attend seminars and courses in your field;

d) Watch educational videos and DVDs.

10. Sixth, develop and maintain a positive mental attitude.

a) Look for the good in every situation;

b) Talk to yourself in positive terms all the time;

c) Resolve to respond positively to every adversity.

11. Seventh, develop the essential quality of persistence, the key requirement for any success.

a) Decide exactly what you want and then launch toward your goal; take the first step.

b) Once you have begun, resolve to persist until you succeed;

c) Your persistence is your measure of your belief in yourself.

12. The key quality of success? Self-discipline!

“Self-discipline means having the ability to make yourself do what you should do, when you should do it, whether you feel like it or not.”

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There are no limits on what you can accomplish except the limits you set by your own thinking.

You can achieve the goals you want to achieve and be the person you want to be by disciplining yourself to do the things and practice the behaviors of all high achieving men and women.

There are virtually no limits on what you can accomplish with the “Seven Secretsof Success!”

Action Exercises

1. Give three examples of how the Law of Cause and Effect has determined your success in life to date:

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2. ________________________________________________________________

3. ________________________________________________________________

2. What do you feel are the three most important qualities of successful people?

1. ________________________________________________________________

2. ________________________________________________________________ 3. ________________________________________________________________

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3. What are your three most important goals in your business or career right now?

1. ________________________________________________________________

2. ________________________________________________________________

3. ________________________________________________________________

4. What additional knowledge and skills will you require to achieve your most important goals?

1. ________________________________________________________________

2. ________________________________________________________________

3. ________________________________________________________________

5. What are the three most important things you can do to achieve your most important goal?

1. ________________________________________________________________

2. ________________________________________________________________ 3. ________________________________________________________________

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6. Give three ways that you can achieve your goals by doing things faster, better or cheaper:

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3. ________________________________________________________________

7. What are three activities that you can practice each day as a part of your commitment to continuous learning?

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2. ________________________________________________________________

3. ________________________________________________________________

What one action are you going to take immediately as a result of what you have learned in this lesson?

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