personal commercial
TRANSCRIPT
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PERSONAL COMMERCIAL
S. Russell Jackson ICT-Morrow
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OVERVIEW
Personal Commercial• Discussion • Practice
Cover Letter
Resume
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WHAT IS A PERSO N AL COM MERCIAL ?
It will be the narrative that drives the conversations you have with Hiring Managers and recruiters throughout the job search process.
You will mold this message for each interaction (networking, resume, cover, letter, interview, thank you letter
It’s how you articulate your brand two B.I.G.G’s
Let’s practice and see what you came up with!
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BUILDING THE BRAND
Establish your self as a SME• What have you done in your career of which you are
most proud?• List something that you have achieved at work or
school?• What tasks have you performed at work?• What RESULTS have you achived when performing
those tasks?• List 3 things that demonstrate your ability to
produce results• What have you done that shows your ability to work
successfully work with people? • Anything else you have completed in school or
professionally you are proud of
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BUILDING THE BRAND
What special skills or foreign languages do you speak?
What are your areas of interest?
Now, how would you re-write your personal commercial?
• Let’s re-tool it and try again
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COVER LETTER
What is the role of your cover letter?• To entice a reader to want to read your resume• To act as a “handshake” and introduction to the
reader• The cover letter is a chance to “speak” to the reader
or the interviewer. • By developing skills and achievement-oriented
letters, you will give yourself a competitive edge. • Each letter needs to be individually developed for
each position
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COVER LETTER LAYOUT
Paragraphs in Cover Letter 1. They identify the specific job and how you
learned about it.2. They match your skills, training, and
experience with those required for the job, using your specific knowledge of the company.
3. The last line should emphasize your interest in the job and indicate your plan for follow-up.
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COVER LETTERCarefully review job announcementIdentify key job skills, and highlight company needsInclude key qualifications in both cover letter and résuméIn the cover letter:• Mention the target company by name• Mention how you learned of the job• List specific qualifications (reflected from the job posting)
that make you an excellent candidate to interviewInclude daytime telephone number on both• Telephone voice mail and/or message machine is
professional• Do not include introductions that are unprofessional
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COVER LETTER
Although it is acceptable to utilize “I” and “my” in a cover letter, be careful not to begin most sentences with the word “I”
Address cover letter to specific person
Refer reader to the résumé
Request interview (not job) at close of letter
Display initiative
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FOR NEXT TIME
More on Resume and Cover Letter (Document Review)
Networking and Linkedin • Read Chapter 13