personal branding & networks1
Post on 19-Oct-2014
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BRANDING PERSONAL
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FROM 2.0 TO 0.0
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A brand is a collection of
perceptions in the mind of a consumer
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Brands are born of
experience and reflect
reputation
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politics fame
business cience
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WE ARE ALL BRANDS
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If you’re not branding yourself, you can be assured that others are
doing it for you
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A PERCEPTION OR EMOTION MAINTAINED BY OTHER THAN YOU,
THE TOTAL EXPERIENCE OF YOU
IS THE STORY OF YOU
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PERSONAL BRANDING = DIFERENTIATION
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VIDEO
THINK DIFFERENT
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IN PERSONAL BRAND PASSION/PURPOSE/PLANNING/PEOPLE/PLAY/PERSEVERANCE
6P´s
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PURPOSE
“IF YOU STAND FOR NOTHING YOU WILL FALL FOR ANYTHING” RONNIE APTEKER FOUNDER INTERNET SOLUTIONS
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PASSION
“VISION IS A LOVE AFFAIR
WITH AN IDEA” BOYD CLARKE & RON CROSSLAND THE LEADER´S VOICE
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PLANNING
“IT IS EASY TO DECIDE WHAT YOU ARE GOING TO DO. THE HARD THING IS TO DECIDE WHAT ARE YOU NOT GOING TO DO” MICHAEL DELL
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PEOPLE INDIVIDUAL COMPETITIVENESS = what you know X who you know
JONAS RIDDERSTRALE & KJELL NORDSTOM FUNKY BUSINESS
“NOTHING, THE SLIGHTES BIT AMAZING HAS EVER BEEN IN ISOLATION”
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PLAY
“LIFE IT´S SHORT, PLAY MORE”
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PERSEVERANCE
“IF YOU CAN FORCE YOUR HEART AND NERVE AND SINEW TO SERVE YOUR TURN LONG AFTER THEY ARE GONE, AN SO HOLD ON WHEN THER IS NOTHING IN YOU EXCEPT THE WILL WHICH SAYS TO THEM: `HOLD ON!´” RUDYARD KIPLING FROM THE POEM “IF”
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What do you value? What are your passions? What motivates you?
What are your goals?
What makes you remarkable?
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WHY ARE YOU UNIQUE
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word
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FROM 0.0 TO 2.0
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Thanks!