personal branding | how can it help you?
DESCRIPTION
A presentation I've made for Your Future event in Belgium. Focused onTRANSCRIPT
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Personal branding: Can it help finding a
job?
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A Bit About Myself• Humanist Technologist• Growth Rookie/Hacker• Product & Digital Strategist at Alpsquare/Talentsquare• Former President of AIESEC International• Blogger (www.hugopereira.me)• TEDx Speaker: The Questions That Moves Us Forward• Travelled to over 40 countries• Currently living in Brussels, Belgium
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Ok, let’s start!
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What do you want to take out of this workshop?
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Personal branding is all about how we market ourselves to others.
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Let’s take a deeper look at the concept of branding.
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Branding is not about logos.
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Brand is a collection of experiences and perceptions made by
consumers.
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Hey! But these are company brands, not people.
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Famous people should not count…
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Branding is not about being worldwide famous.
It’s about branding yourself to people on your field, or people to that matter
to you.
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Your personal brand is all about who you are, what you do and how you
communicate it
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REMEMBER: If you’re not branding yourself, others will be doing it for
you.
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Personal branding is all about finding yourself. It’s not about
finding a job.
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Everyone can find a job. Not everyone can find what they’re
really passionate about.
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Ok, let’s do an exercise
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If you were to be an animal, which animal would you be and why?
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If you were to be a product, which product would you be and why?
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If you could live someone’s else life for a single day, whom would you
choose?
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Sorry, time’s running out, so we will have to stop with the questions now.
But point being:
Get to know yourself. And knowing yourself is not about listing strengths and weaknesses.
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Ok, once I find what I am really passionate about, what I would
love to do in life and what can be my biggest contribution, how do I create awareness about my brand?
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Get to know who’s on the field• Follow the blog of experts• Engage in conversations with them• Find which are the social networks that can bring you closer to
influencers
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Talk about what you are passionate about• Create a blog• Write article for other magazines (guest blog)• Engage in conversations with peers and colleagues• Find groups, meetups of like-minded people
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Activate your network• Know who’s who in your network• Ask friends, colleagues or peers to connect you with different people• Don’t forget their birthdays (Facebook wall post does not count :P)• Go to events related to your field and network
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Keep on learning• Invest on online courses, on your personal development
• Go to learning events.
• Keep an open mind to bring new ideas and insights and leverage your expertise.
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Food for thought• Your personal branding is also generated by what others say about
yourself.
• Your accomplishments will speak for themselves. Be great at what you do
• Personal branding is not about being famous. Find out to whom you want to matter.
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Thank you!
Hugo Pereirahugo.pereira@talentsquare.comwww.hugopereira.mewww.talentsquare.com