#samenbeter

personal brandingincrease your impact

Tom Scholte

Den Haag, 3 mei 2023

#samenbeter

introduction

3

4

5

6

personal brandingPersonal branding is a way of working in which:• you are aware of what you do, how you do the things you

do and the feelings this creates at others; and by doing so

• you increase your impact

and that will result in

• a higher valuation of your work and more recommendations and requests.

7

visibility

recognizability

impact

valuation/ questions

strategy results

personal branding canvas

value

Personal leadership

knowing what to do

8

personal branding competences

- increasing self-awareness and self-knowledge- express and communicate value added

9

How?- take on a personal branding mindset

- discover and describe your attributes and value added

- formulate your personal branding statement

- communicate and express your activities, projects and value added

- strengthen your network

10

additions to the agenda

- how to promote us (foreign students) in The Netherlands

- how can personal branding help me make the right career and study choices

- how to promote yourself without being flashy - how to promote yourself outside your current

network- what is the best way/ are the best channels to

promote yourself- how to make maximum use of your network- what aspects in people are highly appreciated

11

sparkling momentLook back on your professional activities of the past weeks.

Select a ‘sparkling moment’. These are moments like:- in which you explicitely experienced your impact on

others, on an organization or on a project;- in which you felt valued for something you did;- in which you were asked for advice, a new project of

something else.

12

sparkling moment- 3 minutes tell about your moment

- your colleague will ask you questions to help you focus on what made it a sparkling moment for you

- 3 minutes the other person is sharing his/her moment

- afterwards you give each other feedback about what attracted your attention in his/her story or what you will remember from this person or his/her story

13

sparklink moment = personal brandingtelling- interaction- story + details- positive- non verbal communication- strategic communicationlistening- active + 100% listening- real interest- positive questions

14

sparklink moment = personal brandingtelling- interaction- story + details- positive- non verbal communication- strategic communicationlistening- active + 100% listening- real interest- positive questions

what you do

how you do what you do

what you tell

how you tell what you tell

#samenbeter

personal branding mindset

16

personal branding mindset

1. time and attention2. professional window3. recognizable and distinctive4. a future orientation

17

1. time and attention

18

2. professional window

- limited capacity of absorbtion- relate to what is known- large ability to associate

19

2. professional window

describe yourself – your personal identity – in 3 words

describe yourself – your professoinal/ student identity – in 3 words

20

3. recognizable and distinctive

22

23

personal branding

25

26

27

28

29

http://worditout.com/http://www.tagxedo.com/

30

3. recognizable and distinctive

- describe yourself in 3 keywords

31

4. future orientation

Anticipatory principle

32

4. future orientation

Anticipatory principle

write down one career/study ambition

33

personal branding mindset

1. time and attention2. professional window3. recognizable and distinctive4. a future orientation

#samenbeter

discover and describe your value+ communication+ express+ strengthen your network

35

1. FIELDS OF EXPERTISE / INTEREST

36

finish the following

• I am interested in…• I would like to know more about…• I am specialized in…• My field of expertise is…• I am reading books about…• I am studying …• …

37

examples fields of interest/ expertise

archiving non profit organizations cultural heritagesocial change global communities environmentmusic group building designingcommunication wild life talent findingnon profit funding cultural antropology media analysisNGO’s Middle East datarenewable energy digital media women studiesproject management recruitment organizational

changesocial media contract managementusability UXphoto archiving training strategy developmentmarine biology crisis communication brandinginternatinal events news writing budget management

38

5 questions

39

Book title exercise

40

booktitle exercise

Now come up with a title and subtitle for a book that your colleague could have written on his/her field of interest or that he/she might write in the future.

41

field of expertise => value = personal branding

- interaction- reflect on what is really important- talking about creating value connects- talking about value radiates positivity- talking about value shifts attention to the other person

42

2. ATTRIBUTES/ TALENTS AND VALUE

43

your way of working

1. if you were a car, what brand/type of car would you be? Explain why this car describing it’s attributes in your oppinion.

2. If you were a pro top sporter, in what sports would that be? Explain why this sports describing it’s attributes in your oppinion.

3. If you were a ‘thing’, what would you be? Explain why this ‘thing’ describing it’s attributes in your oppinion.

44

attributes/ talents => metaphor= personal branding

- describe and explain- helps to associate- shifts attention from you to your value- start for futher explanation and development

45

attribute/talent – value - communicate

attribute/ talent

explanation meaning/ value for others

experienced situation/ story

1.

2.

3.

46

communiceren kwaliteiten

1. invullen tabel – in groepjes2. presenteren/vertellen aan de groep3. groepsleden stellen vragen vanuit hun kwaliteit

47

3. TARGET AUDIENCE + VALUE

48

49

I don’t sell beer, I sell warmth.

Freddie Heineken

50

Target audience + value

description problem actual solution emotion after cooperation

example situation/ story

1. all staff reorganization/ restructuring, uncertainty

training/ coaching ‘reflect on your job’

motivated, knowing what to do, positive, thinking in opportunities

When Sarah started the training, she didn’t know….

2. management savings, changes in goverment policies

hr advice supported, self confidence, knowing what’s going on inside the organization

3.

51

personal trainer: jeremy

52

jeremy

1. Goed in:1a) fitness1b) motiveren luisteren geduld1c) Rol: personal trainer

schema’s opstellen instructie

…

2. ‘gevoel’ • zelfvertrouwen• succes• volhouden

53

jeremy

2. meaning- stay motivated- self confidence- …

1. good at:1a) fitness1b) motivating listening patience1c) Role: personal trainer

schedule’s instruction

…

54

4. PERSONAL BRANDING STATEMENT

55

#samenbeter

summary

57

58

59

60

#samenbeter

thank you

www.tomscholte.com

Den Haag, 3 mei 2023