personal branding for career growth - feb 2012
TRANSCRIPT
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Greater Cincinnati Chamber of Commerce WE Lead – Women’s Leadership Development Program
February 7, 2012
Jennifer McClure President, Unbridled Talent, LLC
http://unbridledtalent.com
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2 years - President of Unbridled Talent
5 years - Executive Recruiter
7 years – Social Media Anthropologist
18 years – Human Resources Leader
Who Am I?
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“Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand.”
– Tom Peters, Fast Company, 1997
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True or False?
Personal Branding
is all about getting a job.
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FALSE
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True or False?
Personal Branding
is about image management.
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FALSE
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True or False?
I have a Personal Brand.
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TRUE
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Let’s Talk About Some Brands…
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Provide the highest quality coffee, exceptional customer service, and a truly uplifting Starbucks Experience in the same
way around the world.
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Design & Innovation, Ease & Simplicity, and Quality
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What is a Personal
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Your Personal Brand is the perception that people have
of you, as compared to other people in similar
positions.
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Brands are built on what people are saying about you
– not what you are saying about yourself.
Guy Kawasaki – Author, serial entrepreneur
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Why Is Personal Branding Important?
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You are being Googled…
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Information found on-line is used by others to assess
your credibility, knowledge & experience
FACT
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You need to stand out in a sea of similar products…
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Job Security No Longer Exists…
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We must look upon ourselves as a company with our own intellectual
balance sheet and brand name. We need to invest in ourselves and market
ourselves.
Rather than employment security, funky people go for employability – constantly
updating their skills so that they are desirable to potential employers all the
time and at any time. Jonas Ridderstrate & Kjell Nordstrom – Funky Business
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Exercise…
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What is your Personal Brand?
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Exercise…
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What do you want your Brand to be?
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Step 1… Develop A Personal Brand Statement
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A Personal Brand Statement Should Be…
- Understandable & memorable
- Synonymous with how others describe you
- Support a larger goal that others will care about
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“I’m an Executive Branding and Job Search Strategist. I partner with top level executives to define what differentiates them from their competition and strategically position them to land their next great gig.”
I am a social media trainer and consultant, specializing in LinkedIn, branding and recruitment.
“I’m a turnaround management expert in the Federal sector. I take on challenges no one in their right mind would touch and transform losers into profitable organizations. People always say, ‘If it’s broke, give it to Tim.’”
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Step 2…
Use Social Media
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Set Up a Google Profile
https://profiles.google.com
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Build an effective LinkedIn Profile
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Blog About Your Profession
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Consider Twitter…
“Twitter has helped me to know my customers, solve customer problems and to create relationships to be
able to do that.
There is a fabulous community of HR
professionals engaging with each other via social media.
My professional visibility because of my interactions
on social media is much greater than it was a year ago and it is helping me to make new contacts and explore opportunities.”
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Step 3… Volunteer Yourself
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Get Noticed
• Volunteer for projects at work
• Volunteer for projects outside of work
• Freelance
• Teach a class at a University or at your company
• Write – column, newsletter, blog
• Participate on a panel or speak at a conference
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Finally…
What’s the most powerful word in Personal Branding?
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THE
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“The more you work toward credibility and visibility in your profession, the quicker you enter that inner circle – in your department, in your company, and ultimately in your industry.”
Career Distinction by William Arruda & Kirsten Dixson
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What’s your plan?
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Thank you!
h4p://unbridledtalent.com
h4p://www.facebook.com/UnbridledTalent
h4p://www.linkedin.com/in/jennifermcclure
h4p://twi4er.com/JenniferMcClure