personal branding and linkedin workshop
Post on 18-Oct-2014
128 views
DESCRIPTION
How to get the most out of LinkedIn 3-Essentials of Personal Branding How to create a digital footprint for yourself? How do you make your profile effective? Why treat LinkedIn as a search engine? How do you get an ALL STAR Rating? How do position yourself to both get found and get recommended?TRANSCRIPT
![Page 1: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/1.jpg)
SOCIAL MEDIA FOR JOB SEARCH
CHRIS TELLINGCHIEF MARKETING TECHNOLOGIST
1
![Page 2: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/2.jpg)
GOALS TODAY - (WILL SHARE THESE SLIDES AFTERWARDS)
• 3-Essentials of Personal Branding
• How to create a digital footprint for yourself?
• How to get the most out of LinkedIn
• How do you make your profile effective?
• Why treat LinkedIn as a search engine?
• How do you get an ALL STAR Rating?
• How do position yourself to both get found and get recommended?
2
2
![Page 3: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/3.jpg)
May 22nd, 2014Customer Loyalty In A Digital World
www.cincinnatiama.org
3
![Page 4: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/4.jpg)
4
4
![Page 5: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/5.jpg)
SOCIAL NETWORKING
Chris,
5
![Page 6: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/6.jpg)
6
6
![Page 7: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/7.jpg)
SOCIAL NETWORKING
7
![Page 8: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/8.jpg)
CREATE YOUR DIGITAL FOOTPRINT
8
![Page 9: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/9.jpg)
CREATE YOUR DIGITAL FOOTPRINT
9
![Page 10: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/10.jpg)
FOCUS ON YOUR SKILL NOT AGE
10
![Page 11: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/11.jpg)
FOCUS ON YOUR SKILL NOT AGE
11
![Page 12: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/12.jpg)
FOCUS ON YOUR SKILL NOT AGE
12
![Page 13: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/13.jpg)
SOCIAL MEDIA FOR JOB SEARCH84% employers use social media for recruitment
90% of them use social networks to screen a candidate
69% have rejected candidates based on their findings
LinkedIn, Twitter, and Facebook are widely used tools
13
![Page 14: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/14.jpg)
WHY DO RECRUITERS & HIRING MANAGERS USE SOCIAL MEDIA?Save time and cost
Fact checking
Uncover inconsistencies, resume fluff
Discover passive talent
Culture fit
Recommendations
Can I trust this candidate?
14
![Page 15: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/15.jpg)
HUMAN PSYCHOLOGY
Concept of “Mere Exposure Effect”psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them
KNOW, LIKE, TRUST
Use social media as your personal brand advocate
15
![Page 16: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/16.jpg)
FUNDAMENTALS…What type of job are you looking for?What’s your area of expertise?Which industry/s? What’s my target location?What are my target companies?Who are my industry influencers?
Ask these fundamental questions BEFORE you start your social media journey
Align your social media goals with your networking strategy
16
![Page 17: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/17.jpg)
PERSONAL BRANDING…Show your passion
Show your personality
Value proposition
Top of mind association, keywords
Your physical appearance
Make a brand statement, create a brand that’s uniquely YOU
17
![Page 18: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/18.jpg)
PERSONAL BRANDING…Things to avoid saying in social media
Expressing strong opinions
Controversial Matters
Religious Beliefs
Negative Comments
Party Pictures
Anything that is not appropriate in a work environment, is also not appropriate in social media
18
![Page 19: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/19.jpg)
19
![Page 20: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/20.jpg)
20
![Page 21: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/21.jpg)
21
![Page 22: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/22.jpg)
22
![Page 23: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/23.jpg)
23
![Page 24: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/24.jpg)
SOCIAL MEDIA FOR JOB SEARCHGet found, get noticedNetworking/build connectionsBe informed, follow/like companiesResearch the profile of recruiters/ hiring managerDevelop visibility in your communityStart a conversation
Social media is not a magic bullet to get a job but it can give you a competitive advantage
24
![Page 25: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/25.jpg)
BE CONSISTENT WITH YOUR STORYAbout me section
Business cards
Email signature
Job portals
25
![Page 26: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/26.jpg)
BE VISUAL
26
![Page 27: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/27.jpg)
SOCIAL MEDIA IS ABOUT SHARING
Social and personal personas converge
Be helpful, be eager to share your knowledge
27
![Page 28: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/28.jpg)
28
28
![Page 29: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/29.jpg)
SOCIAL NETWORKING
29
![Page 30: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/30.jpg)
CONTENT MATRIXWhat type of content should I post?
Marketing/ Skills Management/ Entrepreneurship
Passion
LinkedIn 70% 20% 10%
Twitter 50% 30% 20%
Facebook 20% 20% 60%
30
![Page 31: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/31.jpg)
CREATE YOUR DIGITAL FOOTPRINTLinkedInFaceBookTwitterGoogle PlusBlogIndeed ResumeAbout.meMeet Up GroupsYouTube VideosCommenting on blog postsSEO Basics
31
![Page 32: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/32.jpg)
PERSONAL BRANDING USING SOCIAL MEDIA IS A JOURNEY,
NOT A DESTINATION
32
![Page 33: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/33.jpg)
LINKEDIN EFFECTIVENESS
Linkedin as a search engine
Prime space, heat maps, eye tracking
Measure Results. Are recruiters contacting me?
ALL-STAR Rating
33
![Page 34: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/34.jpg)
34
34
![Page 35: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/35.jpg)
LINKEDIN EFFECTIVENESS
Place Keywords at the right places: Headline, Summary, Job Titles, Skills, Education, Publications, Links and Samples
Customize URLs: Use your profile name
Summary & Specialties
List your skills & expertise
35
![Page 36: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/36.jpg)
BUILDING AN EFFECTIVE PROFILE ON LINKEDIN
• Profile photos (Physical appearance)
• Reverse Engineering
• Search for others’ profiles using your top keywords
• Don’t show irrelevant assignments
• Skills versus chronological order to cover gaps
36
![Page 37: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/37.jpg)
BUILDING AN EFFECTIVE PROFILE ON LINKEDINGet training, update skills
Undertake pro bono assignments/internships
Be strategic in choosing your volunteering assignments
Highlight your strengths
Don’t go for perfection
37
![Page 38: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/38.jpg)
ALL STAR PROFILEComplete your profile
Skills, Prime Space, Photos
Get at least 3 recommendations
38
![Page 39: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/39.jpg)
LINKEDIN EFFECTIVENESS
Keep measuring make changes and see what works
“Looking” – “Job Seeking”
Showing personality on LinkedIn
39
![Page 40: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/40.jpg)
MAKING CONNECTIONSBeing active on LinkedIn means:• Posting articles, participating in groups, commenting on status
updates, congratulating, and most importantly, connecting• Updating, endorsing, getting endorsements, getting and giving
recommendations• Following companies/brands, influencers, commenting on their
blog articles and their status updates
Networking:• Include a personal message• Join groups• Paid membership: INMAILS
40
![Page 41: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/41.jpg)
LINKEDIN CONNECT MESSAGEPersonalization
41
![Page 42: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/42.jpg)
LINKEDIN CONNECT MESSAGEPersonalization
42
![Page 43: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/43.jpg)
LINKEDIN INTRODUCTIONPersonalization
43
![Page 44: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/44.jpg)
LINKEDIN INTRODUCTIONPersonalization
44
![Page 45: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/45.jpg)
THE ULTIMATE LINKEDIN POWER USER SECRETYou can reach almost ANYONE on LinkedIn without paying for inMail or having any 2nd or 3rd connection to them...
How?
GROUPS!
But it is hidden and takes a few steps....
45
45
![Page 46: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/46.jpg)
46
46
![Page 47: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/47.jpg)
47
47
![Page 48: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/48.jpg)
48
48
![Page 49: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/49.jpg)
EMAIL - PROFESSIONALPlease don’t use:
@aol.com, @fuse.net, @cinci.rr.com, @hotmail.com, @yahoo.com
NEVER use
DO USE (and get) if you can something easy to remember:
[email protected] ([email protected])
@outlook.com
@icloud.com
Or for $12/year get your own - I have [email protected] 49
49
![Page 50: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/50.jpg)
50
50
![Page 51: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/51.jpg)
51
51
![Page 52: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/52.jpg)
52
52
![Page 53: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/53.jpg)
53
53
![Page 54: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/54.jpg)
54
54
![Page 55: Personal Branding and LinkedIn Workshop](https://reader033.vdocuments.site/reader033/viewer/2022051512/544245cbafaf9feb098b45cb/html5/thumbnails/55.jpg)
55