personal branding
TRANSCRIPT
Craft Key Messagesfor
Connecting with Your Network
[Cyndee Woolley, APR](239)571-3174 | [email protected]
Linkedin.com/in/cyndeewoolley
www.BuildingBrandYou.com
@PRSAEvents | #PRSAwebinar@cmwooll | #BrandYou
Your Brand is…
…a reflection of every
experience a person expects of
you, and his or her emotional
reaction to that experience.
What shapes a brand?
• Vision
• Values
• Priorities
• Accomplishments
• Goals
How do you express your brand?
1.Appearance
2.Verbiage / Language
3.Friendliness / Approachability
4.Humor
You have 3 seconds…
Make it count!
5 Brand Key Messages
1. Your Vision
2. Establish Credibility
3. Relevance / Wiifm
4. Brand Value
5. Close the Deal
1. Your Vision
[You]topia is a clear vision of your ideal life
1.Personal and Professional
2.Get descriptive for you
3.Short version
http://youtu.be/6dynbzMlCcw
2. Establish Credibility
What are your top 5
accomplishments?
Why should people
support you?
Edit your LinkedIn
profile
3. Relevance
WiiFM Features to Benefits
Statement.
Many times the “benefit” is not
money.
4. Value Your Brand
In order to build Brand Value, you need to:
1.Know your customer and why they value you
2.Equip yourself with the right tools
3.Deliver the value that your customers desire
5. Close the Deal
Always be closing
1.Don’t be afraid to sort
the cards
2.Don’t fumble with the
“Let’s talk later…”
3.Give people specific
calls to action
Illustrate Your Key Messages
1.Create an emotional
connection
2.Come from the heart
3. Internalize your key
message
Elements of a Great Story
1.Set the scene
2.Vivid main characters
3.Your journey or quest
4.Encountering conflict
5.Clear resolution and
lesson learned
Questions?
Cyndee Woolley, APR is the owner of C2 Communications. For more than a decade, she has consulted with boutique firms and Fortune 500 companies in building brand exposure, rebranding, strategic communications and community outreach planning.
An active member of PRSA - she is a past-president of the Gulf Coast Chapter and currently serves as the Chair-elect of the PRSA District Council. Additionally, she has served as a past-chair of the Sunshine District, co-chair of the 2014 Sunshine District Conference, secretary of the District Council, and co-chair of the 2011 Sunshine District QuickStart.
She has been a featured speaker at the 2013 PRSA Western District Conference, 2012 Sunshine District Conference, and the 2011 PRSA International Conference. She has also been a keynote presenter at Full Sail University and Hodges University, where her book has been integrated into the Executive MBA program to help graduates take charge of their futures.
Cyndee's true passion in life is helping individuals succeed on their own career path, so she has translated branding strategies from her clients and national companies into a strategy to build a unique and powerful personal brand.
To schedule Cyndee for your next corporate training or professional development event, please call (239)571-3174.
[Cyndee Woolley, APR]
(239)571-3174 | [email protected]
Linkedin.com/in/cyndeewoolley
@cmwooll | #BrandYou
www.BuildingBrandYou.com
Don’t forget to Tweet about
this webinar:
@PRSAevents | #PRSAwebinar
@cmwooll | #BrandYou