personal branding

Personal Branding

By: Stephanie L. Webb

©2007 http://www.stephlynnwebb.com

3 Laws of Personal Branding

Create a valuable message

Repeat the message often and widely

Be consistent with your message


Questions To Consider

What makes you different?What s the pitch for you?What s the real power of You?What s loyalty to You?What s the future of You?


How To Create A Personal Brand

Build awareness of your personalstrengths and talents• Take credit for who you are• Understand your values

Control your doubts and fears• Adjust yourself to the environment

Know how you are perceived by others• You must first recognize your own personal

strengths and weaknesses• You can change other s perceptions of You


How To Create A Personal Brand

Communicate your brand• Work on written and verbal skills• Establish a trusting relationship with your

audience

Update your imageLearn international protocol• Be polite and have good manners• Present yourself professionally


Online Persona

Web presence• Online portfolio

Understanding your Google profile• Company searching

Own your brand• Multiple resources (LinkedIn, JOSO, Flickr)

Destroy the evidence• Delete old posts or pictures


Résumé Help

Parts of a résumé

Tips for creating an effective résumé

Watch out


Résumé Help

Parts of a Résumé• Title• Career Summary• Career Objective• Experience• Additional Information• Personal Information• Reference


Résumé Help

Tips for creating an effective résumé• Be concise and omit irrelevant information• Don t forget your objective• Write a powerful opening statement• Use industry jargon• Customize it -- focus on benefits to employers• Include keywords


Résumé Help

Tips for creating an effective résumé• Use action verbs• Be professional, not personal• Personal traits• Keep a positive tone• Be honest• Be organizes and logical• Just communicate


Résumé Help

Tips for creating an effective résumé• Use action-benefit statements• Quantify your achievements• Avoid writing in first person• Placing professional titles• Combine sections if possible• Use common section headings• Omit salary information• Include references


Résumé Help

Watch out• Resume length• Paper size• Paper color• Computers & word processing• Printing your résumé• Printing your résumé


Résumé Help

Watch out• Proofreading is essential• Utilize bullet-points• Consistent Formatting• Avoid overusing bold / italics / underline• The best way to send a résumé


An Effective Cover Letter

Pay attention to• Purpose

• Gain an attentive audience• Audience

• Taylor to the specific company• Content

• What job(s) are you wanting to apply for?• How do you fit with that company?

• Format• 1st paragraph - brief, few sentences• 2nd paragraph - one to three longer paragraphs• 3rd paragraph - conclusion, summary, request an interview


Effectively Network

1. Stay in touch2. Talk to everyone3. Ask “what do you do?”4. Become a better listener5. Practice presentation skills6. Keep an updated business card7. Improve written and verbal skills8. Join networking clubs9. Follow up on any lead


Creating a Business Card

Basic cards• Black and white, cream paper

Picture cards• Graphic

Tactile cards• Nonstandard materials

Multipurpose cards• Discount Card

Outside-the-box cards• Fancy, Extravagant


Creating a Business Card

Weight• 80-pound cover stock

Finish• Smooth, linen

Color• Two-color

Quantity• 250 cards or more


References

http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/http://www.fastcompany.com/online/10/brandyou_Printer_Friendly.htmlhttp://www.times.spb.ru/index.php?action_id=100&story_id=17165http://webworkerdaily.com/2007/03/28/why-you-may-need-an-online-persona


References

http://www.bdjobs.com/career/resume1.htmhttp://www.ble.dole.gov.ph/cover_letter.asphttp://www.ehow.com/PrintArticle.html?id=1382http://www.entrepreneur.com/article/printthis/71900.html

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