personal brand plan - michael thomson
DESCRIPTION
This is my personal brand plan, designed to maximize my online presence and promote myself in the public relations industry.TRANSCRIPT
PERSONAL BRAND PLAN
PUTTING YOUR BEST DIGITAL FOOT(PRINT) FORWARD
STARTING LINE:
• Post-graduate student in PR• MA in political science• Volunteer with CPRS and
IABC• Keen interest in current events
SLOW AND STEADY WINS THE RACE
• take advantage of any and all volunteer opportunities
• follow the advice and wisdom passed on by my mentor and instructors
• maximize my online presence in a way that stays true to my core values and competencies
• don't try to be someone i'm not
WHAT DOES THE FINISH LINE LOOK LIKE?
• secure an internship in the field of investor relations
• work and impress during my internship
• secure employment with a respected IR firm
• continue on an upward trajectory, gradually gaining new responsibilities
POTENTIAL STUMBLING BLOCKS
• lack of work experience• instability in the local and
global economy• gaining a foothold in the
industry
POSITIONING MYSELF
• as the consummate professional
• knowledgeable in business and how to communicate with a variety of audiences
• committed to excellence and integrity in investor relations
• providing reliable value to clients
SMARTARTICULATE INTELLIGENT
HARD-WORKINGRELIABLEDRIVEN
BUSINESS SAVVY CREATIVE
PASSIONATEPROFESSIONAL
CONFIDENTPROBLEM SOLVER
SOCIALLEADER
TEAM PLAYERWELL READ
QUICK LEARNER
CHANNELS
• FACEBOOK • GOOGLE
• NING
• WORDPRESS
• HOTMAIL
• BLOGGER • TWITTER
• WIGGIO
• FLICKR
PLAN OF ACTION
• increase blog posts (at least 20 by the end of April)
• clean up Facebook profile to reflect a more professional image
• maximize presence on twitter (reach 50 tweets; follow more influentials in the industry)
• expand LinkedIn network to include professionals in the industry
CONTINUE TO STRENGTHEN AND SOLIDIFY MY BRAND