personal brand identity
TRANSCRIPT
Shaping Your Personal Brand Story
h"ps://www.youtube.com/watch?v=7YTibVhFDSw
WhowillIbe?
WhatValueswillIliveout?
HowwillpeopleDescribeme?
Namesomethatareimportanttoyou
HowwillIdefineSuccess?
Statesomevividdescriptors
DescribetheInfluenceIhopetohave
WhatwillIdo?
Career?Income?
Marriage?Family?
Servicetoothers?
Interests?Hobbies?
Let’slookatyouasifyouwereaBRAND.
What is a Brand? A Brand is a reflection of you. It is a satisfying experience that you count on, a promise repeatedly fulfilled. It is all the elements that build loyal connection between a customer and a product or company.
Wheretostart?
Beliefs matter most. § Our conviction is that, when it comes to success,
belief is a more powerful motivator than goals.
§ By that, we mean belief in the core commitment for which a company or organization stands and is willing to support, no matter what.
§ We call this approach,
Belief-based BrandingSM
Wheretostart?
Seven Tests of a Strong brand 1] Authentic…Is it true from the inside out?
2] Relational…Does the customer identify emotionally with the brand? 3] Clear…Does it know who it is and who it is not? 4] Consistent…Is the experience the same wherever you touch it? 5] Distinctive…What sets it apart?
6] Deliverable…Can it deliver on its promise?
7] Sustainable…Will it stand the test of time?
HowdoyoumakeastrongCommercialBrand?
HowdoyoubuildoutataBrand?
Our Core Belief What motivates all we do
Our Vision How the world will be different by what we do
Our Mission What we will do to fulfill the vision
Our Persona Who we are
Our Promise What we guarantee we will deliver
Our Values How we will act
Our Approach Our specific methodology
Our Positioning Memorable, emotive distillation
BrandPlaSorm
WhatdoyouthinkSpoTfybelieves?Whyaretheyinbusiness?
WhatdoyouthinkUberbelieves?Whyaretheyinbusiness?
WhatdoyouthinkMeritbelieves?Whyaretheyinbusiness?
WhataresomeofyourfavoriteBrands?
WhataboutYOU?
Howwillyoudefine,liveoutandmarketyourpersonalbrand?
Let’stakeaminuteandthinkaboutwhatmightbeyourcorebelief?
MyBRAND
Hebrewphrase:TikkunOlam…repairingtheworldandmakingitnew.
HowwillIhelptorepairtheworld?Throughstorytelling.
MyBELIEF Ibelievethatyoucanshapethefutureforgoodbythestoriesyoutelltoday.
Brandengagementthroughstorytelling
ALi"leStory
MOVEahead.
Thankyou.