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PERSONAL BRANDDiscovering your personal brand and what to do with it.
©Copyright | April 2016 | C7EVEN Communications | All rights reserved
A BRAND IS:What people think
What people feel
What people say
“Your brand is what people say about you when you’re not in the room” –
Jeff Bezos CEO Amazon.
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Personal Brand
Image Credit: Mark Zuckerbrg – Forbes, Mary and Kate – People Magazine, Todd Carney – SMH, Lance Armstrong – ABC News, Maria Sharapova – Yahoo Sport©Copyright | April 2016 | C7EVEN Communications | All rights reserved
Brand Elements
•Name
•Term
•Sign
•Symbol
•Design
•A combination of these
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SELF REFLECTION AND SELF AWARENESS
“It is the hardest thing in the world to be a good thinker without being a
good self examiner.” – Lord Shaftsbury
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SWOTStrengths
What do you do well?
What achievements are you most proud of?
What networks are you in?
Weaknesses
What do you do, not so well?
What are you negative habits, do you run late
to work regularly?
What are your fears?
Opportunities
New job, promotion?
Do you have access to a great network?
What trends do you know about?
Threats
What obstacles do you face?
Do changes in the way we do things
(technology) threaten your position?
Could any of your weaknesses lead to threats?
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Brand Pyramid
Values
Beliefs
Reputation
Behaviour
Strengths
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Brand Essence
Brand
Attributes
Brand
EssenceBrand
Promise
Brand
Purpose
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MARKETING AND POSITIONING
“Either write something worth reading or do something worth writing.” -
Benjamin Franklin
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Six steps to master
■ Set SMART goals
■ Define your target audience
■ Research
■ Identify points of difference (or USP’s)
■ Mitigate weaknesses and threats
■ Start promoting
©Copyright | April 2016 | C7EVEN Communications | All rights reserved
©Copyright | April 2016 | C7EVEN Communications | All rights reserved
“He who knows others is clever, but he
who knows himself is enlightened” -
Lao-tzu
©Copyright | April 2016 | C7EVEN Communications | All rights reserved