Brand Positioning

In marketing, positioning has come to mean the

process by which marketers try to create an image

or identity in the minds of their target market for

its product, brand, or organization.

Brand positioning refers to “target consumer’s”

reason to buy your brand in preference to

others.

Customer Requirements

Product Quality

Complain Solution

Availability Of Product

Is Our Product Unique?

Our Profitability

Advertisements And Promotions

Competition

Target Marketing

For Brand Goodwill

To Comm. With Customers

For Making Our Brand Value

Expensive

It Takes Lots Of Time

Sometime Its Not Needed

Promotions Are Only For Some Time

Sometimes Advertisements Not Effective

Brand Positioning Is Profitable.

Minimum Timing

In Competition We Should Follow Brand

Positioning.

Its Necessary for Brand name

It Increases Our Assets

Vishal Goyal

M.B.A Ist Sem.