PERRY KVETONSTRATEGIC INDUSTRIAL DESIGNERPERRY KVETON

PERRY KVETONSTRATEGIC INDUSTRIAL DESIGNER

p e r r y k v e t o n . c o mkvetonp@gmail.com5 4 1 . 2 2 2 . 9 1 5 9

I was very excited to receive your call for applications through my department coordinator. As both an industrial designer and long-time expat I feel very strongly about the effects of design in the developing world, as well as practi-cal change that can be enacted through creative research, development and production. I am enthusiastic about Catapult Design’s work not only because I share concerns regarding providing basic necessities to those in need, but also because I feel that powerful solutions can result from truthful interactions within these communities. This cre-ates the opportunity to greatly impact humans across the globe, something I’m eager to accomplish. I am a graduat-ing senior from the University of Oregon’s Product Design program and I feel that my education, my experience over-seas, my can-do-approach, and enthusiasm for impactful design and collaboration would make me an ideal candi-date for the Catapult Design team.

Much of my work has been a result of my time in foreign countries and the experiences I have accumulated while travelling. Since the age of 5 my family has lived overseas, jumping between Australia, Papua New Guinea, Bahrain, and Indonesia, (as well as travelling to dozens of surround-ing countries); I grew up being referred to as a “third-cul-ture kid”. My entire perspective can be attributed to a truly

2734 Prince St,Berkeley, CA 94705

cultural experience, and my desire to use these experienc-es to aid design is paramount in my work. I have immense experience interacting with locals and adapting to differ-LU[�J\S[\YLZ�HUK�WVZZLZ�Å\LU[�0UKVULZPHU�SHUN\HNL�ZRPSSZ�^OPJO�0�^V\SK�SV]L�[V�\[PSPaL�[OYV\NO�PU�[OL�ÄLSK�^VYR�^P[O�Catapult.

Many of my projects have included working with a team and I strongly support an interdisciplinary approach to problem solving. I’ve covererd project elements from initial concept to mass production, including conducting market research, competitive benchmarking, color studies, ergo-nomic studies, sketching, and branding. I’ve also fabricat-ed multiple complex prototypes and CAD-based render-ings using Solidworks, Keyshot and other software. Many of my projects already have a strong focus on improving the developing world, and I would love to continue in this ÄLSK�VM�^VYR�

I welcome the opportunity to discuss joining the Catapult team. I have attached my resume and several samples of my projects. Please let me know if I can provide any other information or references. I look forward to hearing from you. Sincerely, Perry Kveton

Catapult Design, 972 Mission St, San Francisco, CA 94103 June 28th, 2012

PERRY KVETONPERRY KVETONSTRATEGIC INDUSTRIAL DESIGNER

perrykveton.com@perrykvetonkvetonp@gmail.com541.222.9159

EDUCATION

SKILLS

Interests

REFERENCES

EXPERIENCE

RECOGNITION

3DS SolidWorks CADKeyshot 3Illustrator CS5InDesign CS5Photoshop CS5Saya berbicara bahasa Indonesia(I can speak in Indonesian)

Sami NerenbergDirector of Operations at Design for America,Design Lecturer at Northwestern Universitysaminerenberg@designforamerica.com

Avik MaitraFounder and designer at iLoveHandles, Inhabitots Malawi,Professor of Product Design, University of Oregonmaitra@gmail.com

Rick RileyOwner, Founder and Amputee Prosthetist atProsthetic Consulting Technologiesrickjillriley@hotmail.com

PhotographyTravelIdeation and PrototypingForeign CulturesArchitecture and EngineeringVintage CarsFrank Zappa

University of Oregon B.S. Product and Material Studies Major: Product Design Minor: Business Administration

Jakarta International School Jakarta, Indonesia

Prosthetic Consulting Technologies [prostheticconsulting.com]Fabrication Technician, Marketing Assistant (2011)� 0�SLHYULK�OV^�[V�MHIYPJH[L�IV[O�[YHKP[PVUHS�HUK�JVTWSL_�JHYIVU�ÄILY�� computer controlled prothetics, as well as interact with incredible human beings in an active and athletic environment.

Industrial Designers Society of America [idsa.org]Marketing Representative, Oregon Chapter Board Member (2011-2012) Designed posters and media, organized guest and faculty presenta � [PVUZ�KLTVUZ[YH[PVUZ��L]LU[Z��[LHT�TLL[PUNZ��HUK�YL]PL^Z�

Design for America [designforamerica.com]Researcher, Student Designer with Oregon Chapter Got my hands dirty with immersive research and developement working with the homeless community in Eugene

Downtown Initiative for the Visual Arts [diva.proscencia.net]Gallery Assistant/Person Counter

Camp Able at Coronado [campable.net]Camp Youth Assistant and general goofball

Design Collaborations: Arcimoto Electric Vehicles [arcimoto.com] Lightbeam Industries [lightbeaminc.com] Uliko [uliko.squarespace.com]

Modern-Store First Friday Artwalk Gallery Show (2012)Oregon Daily Emerald cover article and KEZI news feature.UO Product Design LaVerne Krauss Gallery Show (2011)UO Product Design Senior Gallery Show (2012)Voted “Class Dreamer”, 6th Grade

Fabrication knowledge:WoodworkingMetalsmithingCNC MachiningCarbon CompositesVacuum FormingElectric Guitars

*

Pronounced “Kweeton”, Photography of Indonesian village.*

Table of contents

Mesh Mixer Tea Ceramics

LinK lamp

Design for America

Photography Portfolio available on request

Trash talkersINCUBATOR

bike bag

SHAPESHIFTER

PG. 5

PG. 9

PG. 14

PG. 16

PG. 18

PG. 20

PG. 24

PG. 27

PG. 28

SETTINGFOCUS

30

MILLIONchildren die under the age of

Each year...

5

4TPSSPVU�K\YPUN�[OL�ÄYZ[� days

of life.

25%-50% of those million occured ^P[OPU�[OL�ÄYZ[4

24

HOURS

98%of all reported neonatal deaths occur

within the developing world.

10.7

4`�̂ VYR�V]LY�[OL�̂ PU[LY�X\HY[LY�VM�����������̂ HZ�WYPTHY-ily focused in Epidemeology. We primarily looked at prob-lems that affect global levels of extreme poverty, illness and strife. After research and collaboration with the University of California at Berkeley, in conjunction with their Epide-miology Department, we decided to address the problem of neo-natal infant mortality in the developing world, spe-JPÄJHSS`�(MYPJH�HUK�0UKPH��4`�WHY[ULY�HUK�0�KL]LSVWLK�[^V�ÄUHS�JVUJLW[Z!�H�OHYK�WSHZ[PJ�TVK\SHY�PUJ\IH[VY��HUK�H�ZVM[�goods based DIY incubator.

In developing countries, a little bit goes a long way. We want our de-sign to be useful not just for a short period of one month until health is achieved, but across a longer span of the babies life.

Usefullness

AdaptabilityProtection

Mobility

Modern neonatal intensive care involves sophisticated measurement of temperature, respiration, cardiac function, oxygenation, and brain activity. These features need to be adapted to differentenvironments and settings.

Protection from cold temperature, infection, noise, drafts and excess

handling: Incubators may be de-scribed as bassinets enclosed in

plastic, with climate control equip-ment designed to keep them warm

and limit their exposure to germs.

Being able to safely transport a newborn infant is key to it’s survival in

a life-threatening situation. We want our designs to allow mobility both in extreme circumstances and for

convenience in it’s second life uses.

Rural Home

Clinic

The second setting is a local clinical setting where electricity and trained personnel is available. Here we can address more prob-lems without being as restricted by cost.

We are interested in addressing home birth. “In developing countries, most poor women deliver at home. This suggests that, at least in the near term, efforts to reduce maternal deaths should prioritize community-based interventions aimed at making home births safer.”-Global Health Group, University of California San Francisco

Rural Home

Clinic

The Adaptable Incubator is geared towards creating an extremely prac-[PJHS��LɈLJ[P]L��HUK�K\YHISL�[VVS�MVY�SVJHS�JSPUPJZ�HUK�JVTT\UP[PLZ�PU�WYL-venting infant deaths. Keeping the purpose of this tool focused directly on low income areas has allowed the development of extreme aspects of functionality, as well as the fundamental necessities for neo-natal care. This creates an object of absolute importance and value to an im-poverished region.

Functionality

Distribution

The form of the incubator is aimed at creat-ing functionality, not only in it’s intended pur-pose, but also to aid other work within a rural clinic in it’s second and third lives. By including tabs that interlock, the form stacks to create modular shelving that is highly adaptive and can be used for storing equipment, medicine, documents, etc.

In looking at how to distribute the low cost modular incubator we realized that bundling with other products and services is key to TH_PTPaPUN�LMÄJPLUJ �̀�;OLYLMVYL�[OL� PUJ\IH-tor will be shipped with auxilary healthcare equipment, along with other items usefull for life in a developing country, and then disemi-nated through communities in need.

ADABTABLE INCUBATORIncluding multiple other

functions and uses, our

incubator design can be

used not only as a wash

basin for the baby but

also as a sterilization sta-

tion for medical equip-

ment.

Project by Perry Kveton and Thane Lochtie

Built-in slots to allow the incubator to stack into shelving for gen-

eral use in clinics.

Sealed edges to keep out dirt and germs and main-tain a sterile envi-

ronment

Large, open hood keeps fabric safely away from infant’s face.

Front pockets allow for Z[\MÄUN�^P[O�^OH[L]LY�padding is available in the rural setting. This could be foam, fabric off cuts, or plastic bags (shown) which also help insulate.

Kangas are a material com-mon in Africa. This helps make the Kanga incubator relavant culturally. The mate-rial is already associated with babies because it is how they are swaddled and carried.

Four pockets underneath a soft SH`LY�VM�ÅLLJL��;OL�SPUPUN�TH[LYPHS�depends on what’s available in the area where the Kanga Incubator is being manufactured. It is important that it be soft and insulating.

Cheap and replacable buttons keep padding from falling out

WA

X

Thermal Phase-Change Material Use

KANGA INCUBATORKangaroo Mother Care is the process of holding the baby to one’s bare chest with a blanket covering them. The Kanga Incubator aids this important contact and helps to regulate heart and breath-ing rates, maintain the baby’s body temperature, and increase the time spent in deep sleep (as well as the chances of breastfeeding).

mportant contact and helps maintain the baby’s body temperature, regulate heart and breathing rate, and increases time spent in deep sleep as well as the chances of breastfeeding

FOLD FOLD FLIP

CUT

CUTSEW

SEW SEW

16”

16”

24.5”

26”16”

10”

10”

10”6”

6”

page 1 of 2

FOLD

SEW

INSERT

INSERT

SEW SEW

SEW

SEW

FLIP FLIP FLIP

CUT

SEW

page 2 of 2

Instructions to Make the Kanga IncubatorMuch of the value behind the Kanga concept relies on it’s abil-

lity to be constructed at the absolute lowest cost and within the

home of any mother. All necessary materials and tools are easily

available almost anywhere on the planet, and are also extremely

simple to use. Not only can these instructions be printed on one

piece of paper, but they can also be understood in any language.

Through this, widespread fundamental care can be given to in-

fants in need.

DESIGN IT FORWARD

Design for America is a nationwide organiza-tion aimed at initiating change through student run groups. Homelessness was chosen as a focus due to it’s prevalence in the Eugene area, and it’s potential applications across the globe.

We have held numerous focus groups, interview sessions, outreach programs and fully immer-sive studies to better understand the problems that occur within the homeless community.

After one year of in-depth research, inter-]PL^Z�� WYV[V[`WPUN�� [LZ[PUN�� HUK� YLÄUPUN�� ^L�are reaching a stage of form and function-HSP[`� YLÄULTLU[�^P[O� V\Y� WYV[V[`WLZ�@L[� � [OL�effort isn’t over; This project has lived for a year and has plans to live for many more.

LINK

LAMPa flat pack

i l l u m i n a t o r

RECOGNITION

Modern-Store First Friday Artwalk Gallery Show (2012)

UO Product Design Senior Gallery Show (2012)

Chosen by Lightbeam Industries as a Production Prototype (2012)

***

The Link Lamp developed out of collaboration with Lightbeam Industries, a developer of high quality LED light strips for commercial and consumer applications. 4`�MVJ\Z�^HZ�VU�JYLH[PUN�HU�LHZ`�[V�WYVK\JL�HUK�ÅH[�packable object with intriguing, articulated movement as well as a compelling aesthetic. The design consists of 4 main wooden parts which slide to counteract the weight of the vacuum-molded shade. It requires less [OHU� [^V�ZX\HYL� MLL[�VM����¹�^VVK�HUK� [OL�ZHTL�VM�����¹�[OLYTV�MVYT�77;�WSHZ[PJZ�[V�WYVK\JL�

Mixer Design Objective:To create a thoughtful, useful, and intuitive houseware object that em-ploys the use of simple machines powered without electricity.

The concept of the Mesh Mixer came about from research in object interaction, habits, design language and environments. Com-mon and uncommon houseware objects were extensively tested, with ergonomics and proxemics being the focus within the context VM� [OL� RP[JOLU�� ;OL� ÄUHS� JVUJLW[� HUK�TVKLS�is an exploration of simplistic design’s abil-ity to be effective; It is derived from a desire to eliminate hassels, breakages and power consumption from everyday cooking objects.

MES

H

FEATURES

- Variable height adjustment to allow for any assortment of bowls/contain-ers to be utilized. The main body slides up and down a central pillar, with an inset rod to stop unwanted lateral movement.

- A large hefty base adds stability, safety and durability.

- Interchangeable tines to accomodate any assortment of tasks, from whip-ping eggs to kneading dough, to mixing ground beef.

- An interchangeable gearing system that is cpable of regulating both speed of the tines, and the torque needed to accomplish the task.

SHAPESHIFTER A UNIQUE AND PRACTICAL ALTERNATIVE TO UNCONVENTIONAL VEHICLES

Modular arrangment allows

the user to designate size,

features and efficiency.

Single, expandable cab.

Fully adjustable suspension

for varrying terrain.

sectionalized roof struc-

ture, light enough to be

used by just two people.

MATERIALS/Production:Composite body materials.

Lithium Polymer Fuel cell.

Individual electric axles.

Lightweight alloys, woods

and plastics.

Walk-Thru design creates spacious

camping and storage arrangments, with

features built into spec chassis parts

Utility-style lay flat pickup bed

for complete accessibility and

practicality.

The premise of the Shape Shifter design is based on a modular electric chassis, with motors in each axle. This allows the body to adapt to numerous different tasks, including functioning as a camp-er, pickup truck, or other various uses. Seperate pieces such as the camping enclosure or truck bed segments can be lifted on and off VM�[OL�[Y\JR�HUK�ZLJ\YLK�I`�HZ�SP[[SL�HZ�[^V�WLVWSL��;OPZ�JVUÄN\YH-[PVU�HSSV^Z�MVY�JVZ[�LMMLJ[P]L�J\Z[VTPaH[PVU�MVY�ZWLJPÄJ�ULLKZ��HUK�brings extreme practicality to the consumer automobile market.

DRAWINGS/PROTOTYPES

PRECEDENCE/RESEARCH IMAGES

One in every 12 vehicle-owning households in the US owns an RV,

a growth of 38% since1980 (2001 University of Michigan). In 2001,

there were 7.2 million RVs on the road.

RV rental has become a $350 million/year business, experiencing a

63% growth rate between 1997 and 2002, according to the US Cen-

sus Bureau and the RV Rental Association.

72 million people in the U.S. own RVs.

1,649,706 Pickup trucks were bought in 2010 (including small, fullsize

and chassis cabs).

Pickup trucks have the oldest average age of any vehicle.

$9B is spent annually on new RVs.

$49B is spent annually on used RVs.

60% of the Airstreams ever built are still on the road.RV Today

STATISTICS

MARKET SIZE

Middle to Late aged (possibly retired) with secure income.

Most likely buying used vehicles.

Traveling within a limited range/boundary.

Utilizes an auxilary vehicle.

AVERAGE USERS

Travels extensively, possibly overseas and with ability to support lifestyle on the road.

0D\�WUDQVSRUW�VSHFLðF�YHKLFOHV�ZLWK�UHTXLVLWH�HTXLSPHQW�

Budgets range across the spectrum from extremely low to always UHTXLULQJ�WKH�EHVW�DQG�EULJKWHVW��2ZQV�DQ�DX[LODU\�YHKLFOH

EXTREME USERS

Nomadism / Technomadism

International Travel

Eco Conciousness

Toy Hauling

Micro Travel

-Dramatic self reliance

-Internet Presence/35+4g

-Eco conscious

- Traveling with families / 3CK

- Transporting vehicles across borders

(and the opposite side gigantism)

- Solar Panels / Alternative energy sources

- Waste disposal/re-use

- Alternative fuel sources

��)YPUNPUN�W\YWVZLM\S�]LOPJSLZ�[V�ZWLJPÄJ�SVJH[PVUZ- ATVs, Motorbikes, Racecars, Boats

- Condensing vehicles / supplies / habitats to save space,

money, weight etc

TRASH TALKERS

Edison Elementary students interacting with a prototype.

By observing usage of bathroom trash bins, we dis-covered that 95% of daily waste is paper towels. 3000 [VUZ� VM� WHWLY� [V^LSZ� LUK� \W� PU� SHUKÄSSZ� KHPS �̀� ^OLU�they could be composted.

The trash bin design separates waste allowing for easier gathering and composting, while the recepti-cle itself is also compostable. Installing bin designs in campus bathrooms, and iteratively testing effective-ULZZ�VM�^HZ[L�ZLWHYH[PVU�TLHZ\YLK�[OL�ÄUHS�KLZPNUZ�success. Feedback showed the design is widely ac-JLW[LK��;OPZ� �KLZPNU� PKLU[PÄLZ�HU�\URUV^U�WYVISLT�and the design process resulted in measurable and positive changes.

Compostable trash bins that allow

95% of the waste to be recycled.

Objective: Test the effectiveness of imagery and text, af-ter which we realized the importance of clearly marked re-cepticles. Given clearly marked text and imagery we found 100% success with sorting trash as a result.

Research and observationsPrecedent Studies

Primary Testing

Confirmation Testing: 24 HoursCurrent recycling systems at the University of Oregon take \W�[VV�T\JO�[PTL�HUK�ZWHJL�MVY�LMÄJPLU[�YLJ`JSPUN��HUK�VM[LU�trash designations are ignored because of the hassell.

Objective: Test the overall effectiveness of a divided trash can, and further the development of product form and shape within a 24 hour time span. Two different trash cans were placed in ad-jacent male and female bathrooms. The paper sections of both tash cans were 100% trash free.

Cost, carbon footprint, and sustainability were all considered when choos-PUN�[OL�ÄUHS�TH[LYPHSZ�

Labeling with text and imagery are simple ways to indicate, and a primary way to clearly communicate iwth users

Prototype and TestingDesign Prototyping

Flat Pack and Folding Design

PRODUCT DEVELOPMENT

Final Design

The trash can is composed of two ÅH[�WHJRHISL�WPLJLZ�VM�JHYKIVHYK�

Trash and paper towel sections are clearly labeled for easy use.

RECOGNITION

Oregon Daily Emerald Feature (2009)

NAU Design Grant Finalist (2011)

Chosen by Journalism 370 class as focus for marketing campaign. (2010)

***

Field Studies and Material ResearchFocusing on the interior of an electric car made it clear to us the importance of sourcing and testing materials. Our class worked closely with several organi-zations to pinpoint appropriate materials, manufactuing processes, and how to reintroduce objects at the end of their life cycle. This includes Uliko Material Supply in Beaverton, OR, and Arcimoto electric car company in Eugene, who supplied us with design requirements and a mock-up chassis to prototype with. We also visited numerous auto salvage yards and worked closely with the green chemistry department here on campus.

FRONT SEAT REAR SEAT

Bike BagThe concept of my Bike Bag is based upon one of simplicity and practical-ity. The top of the bag has a sleeve through which you hang off of a minimal-ist rack coming from the seatpost. A slim, stream-lined form allows for good aerodynamics around the bike, and is aesthetically considerate. The main com-partment expands to carry small groceries or supplies as needed, while other features include a vinyl backing to resist water from the rear wheel, heavy-duty cordura construction, and concealable straps to carry it as a backpack.

tea ceramics

My work with Japanese tea ceramics came about through research and developement in John Arndt’s Advanced Tea Ceramics class during the win-ter quarter of my junior year. The focus of the class centered around the traditional Japanese tea cer-emony (of which we participated in frequently) as ^LSS� HZ� [OL� ZWLJPÄJ� JOHYHJ[LYPZ[PJZ� Z\YYV\UKPUN� [OL�ritual of serving and drinking tea. Our class worked closely in conjuntion with J-Tea in Eugene, Oregon. The vessels shown hear are based on the aesthetic of traditional Takatori-ware, with an adaptation fo-cused on human and material interconnections.

tea bowl

Akhirnya, Termia Kasih!