perfume your world stick to solids

∙ Perfume your world ∙

SEPTEMBER 2021

STICK TO

SOLIDS

Solid products and stick formats are growing in all personal care categories.

●The Clean Movement has impacted the beauty & personal care industry to create more sustainable

and innovative products.●

Consumers are looking for more convenient products that they can take on the go or

travel easily with.

A T A G L A N C E . . .

H O W D I D I T S T A R T …

Sustainability and transparency have become key consumption drivers. Across themarkets, brands are reducing their plastic usage, offsetting their carbon footprint anddoing their best to decrease the amount of water in the making of their products.

Most skin & body care products contain anywhere from 80-95% water, while hairshampoos, conditioners, shower gels and even facial toners can contain as much as95-97% water.

Businesses are finding greener and cleaner ways to cater to consumers’ needs. Underthe Clean Movement, solid alternatives are gaining weight across the beauty andpersonal care universe.

Source: Mintel, Solid Solution March 2020 ;Fashionista, Waterless formulas Aare Making Beauty Products More Potent & Sustainable 2021

Sozio has committed to Safety, Sustainability & Transparency with its very own Clean Fragrance Label. Ask your sales representative for the detailed presentation & fragrance samples.

1

M A R K E T

O V E R V I E W

2

T R E N D SF R A G R A N C E

C O L L E C T I O N

3

T A B L E O F C O N T E N T S

1

M A R K E T

O V E R V I E W

➢ F a c t s T o C o n s i d e r

➢ C o n s u m e r B e h a v i o r

➢ C a t e g o r y O v e r v i e w

➢ K e y B r a n d s

➢ P i o n e e r

➢ L e a d e r s

➢ C l a i m s

➢ F o r m a t s

➢ W h a t ’ s N e x t ?

- 3 -

Source: Mintel, Soap, Bath & Shower Products, Us - February 2021 ; Mintel, Shampoo Conditioner and Hairstyling Products INCL Impact of COVID-19 US – April 2020

- 4 -

M A R K E T O V E R V I E W – F a c t s T o C o n s i d e r

Solid Personal Care

Solid products have grown in the market because of their convenience, travel friendliness, and sustainability benefits.

71%of U.S. consumers are interested in products with refillable/reusable

packaging

42%of adult Gen Z beauty consumers in the U.S.

rank easy to use as a top purchase influencer

68%of U.S. consumers are interested in

products designed for on-the-go

55%of U.S. consumers are interested in trying waterless

products

Source: Mintel, Soap, Bath & Shower Products, Us - February 2021; Mintel, Personal Care Consumer INCL Impacts Of COVID-19, July 2020

- 5 -

M A R K E T O V E R V I E W – C o n s u m e r B e h a v i o r

Tap Into Consumers

Consumer’s purchasing behaviors are revolving more around eco-friendly approaches towards packaging, ingredients and water conservation.

24%of U.S. consumers are making more efforts to

buy soap, bath & shower products that aren’t

harmful for the environment

52%of U.S. consumers are trying to take shorter showers to help conserve water

86%of Gen Z consumers in the U.S. are willing to spend more money on soap, bath & shower products with eco-friendly packaging

35%of U.S. adults aged 18-35 are more loyal to brands/retailers that are environmentally

responsible than those that are not

M A R K E T O V E R V I E W – C a t e g o r y O v e r v i e w

Top Sub-Categories Of Solid Products Launches

# of products by segment, North America, 2018-2020

Stick40%

Roll-On37%

Bar/Solid20%

Pen3%

TULA

Claydate Detoxifying & Toning Face Mask

BEEKMAN 1802

Stick Of Butter Pure Goat Milk

Solid Moisturizer

AVEDA

Shampure NurturingShower Bar

CHANEL

ChancePencil Perfume

- 6 -

Source: Mintel, GNPD

128 solids

product launchedin 2020

M A R K E T O V E R V I E W – K e y B r a n d s

- 7 -

Solid Players

Niche and mass market brands that have their identity revolve around sustainable & solid products

Joining The Movement

Well known brands that have recently expanded their product lines to offer solid & stick formats

M A R K E T O V E R V I E W – P i o n e e r

- 8 -

Fresh Handmade Cosmetic

100% Vegetarian Products

Ethical Purchasing

Naked Packaging

Cruelty Free

NEW LAUNCHES

Shampoo Bar

Avocado Co-Wash

Massage Bar

Hottie

Pressed Conditioner

Big

M A R K E T O V E R V I E W – P i o n e e r

- 9 -

100% Plastic Free

Carbon Neutral

Vegan Products

Ethically Sourced

Charitable

Cruelty Free NEW LAUNCHES

Deodorant Bar

Rustic: Lime & Eucalyptus

Solid Calming Bum Balm

Baby Bott BalmSolid Hand Wash

Invigorating Handwash Concentrate

M A R K E T O V E R V I E W – L e a d e r s

- 10 -

Mass To Prestige

Mass market and luxury brands are understanding the importance of sustainability and the environment to consumers which is causing them to expand their product portfolios to include solid products.

SEPHORA

All-Over Solid CleansersL’OCCITANE

Solid Shampoo Bar

LOVE BEAUTY & PLANET

Shampoo BarsNEUTROGENA

Facial Cleansing BarNIVEA

Cleansing Bars

OARS & ALPS

Facial Cleansing StickAVEENO

Moisturizing Bar

AVEDA

Nurturing Shampoo Bar

M A R K E T O V E R V I E W – C l a i m s

Top Claim Categories Of Solid Product Launches


- 11 -

Natural14%

Ethical & environmental

14%

Convenience12%

Beauty enhancing

11%

Demographic11%

Functional10%

Free from10%

Suitable for6%

Positioning6%

Product tested6%

Top Claims

North America, 2018-2020

Botanical/ Herbal

Moisturizing/Hydrating

Paraben Free

Female

Environmentally

Friendly Product

On-The-Go

Time/Speed

Vegan

UV Protection

Seasonal

Sulfate Free

Recyclable

Ease of Use

Gluten Free

Dermatologically Tested


SUITABLE FOR

M A R K E T O V E R V I E W – C l a i m s

- 12 -

Packaging Claims

Claims cater to different consumers needs and desires.

FUNCTIONAL

HIBAR

MoisturizeSolid Conditioner

ETHICAL & ENVIRONMENTS

ECO WARRIOR

Vegan & Cruelty FreeCleansing Exfoliating Bar

NATURAL

FAITH IN NATURE

100% Natural OriginShampoo Bar

FREE-FROM

VANICREAM

Free-From: Dyes, FragranceParabens, Formaldehyes

Cleansing Bar

ETHIQUE

Formulated For All Skin TypesBody Wash Bar

VASELINE

On-The-Go – Travel VoyageAll-Over Body Balm Stick

CONVENIENCE

M A R K E T O V E R V I E W – F o r m a t s

Head to Toe

Solid and stick formats for personal care vary. These formats can be used from face, to body, to hair, to hands.

- 13 -

Hair Care

PROUDEST PONY

Solid Shampoo & Conditioner

Body Care

Skin Care

Hand Care

SEPHORA

All-OverCleansing Bar

BLUE LAND

SolidHand Soap

NEUTROGENA

Facial Cleansing Bar


Hair Care

Solid format hair care products have soared as they are a more sustainable alternative to the traditional liquid shampoo. Solid hair care products offer consumers with the usage of less

water and less plastic packaging options.

-14 -

1. LUSH was one of the first brands to offer solid products with more sustainable stories and packaging

2. GARNIER expands their Ultimate Blends collection into solid shampoo and conditioners

3. MIRAGE has one use shower tablets that are activated in water

4. CURVEE BEAUTY’s Go Balm offers convenient shampoo & conditioner options for consumers to take on-the-go with them

5. SHAMBAR’s solid shampoos claim the same hydrating, soothing, etc. benefits that consumer look for in traditional shampoos

1.2.

3.4.

5.

Solid shampoos can

replace 2-3

bottles of liquid

shampoo, lasting 80-100

washes

Source: Solvay, Shampoo Bars For Personal Care Industry 2021


Body & Hand Care

Solid bar soaps have been popular in the body care segment for quite some time, new body care innovations, past traditional bar soaps, are becoming popular on the market.

- 15 -

1. UNBOTTLED, a French brand, has reinvented bar soaps with solid shower gels

2. OH K! Chok Chock Cleansing Clay Beads are experiential single use clay beads that help purify and detoxify the skin

3. MEGABABE is saving women’s legs everywhere with their Thigh Rescue Anti-Friction Stick

4. AVEENO, a mass market brand known for their lotions has expanded their product line by creating Moisturizing Bars

5. SUPERZERO solid skincare for your hands. They deliver luxurious hydration and shield skin from blue light and other environmental stressors

(They also sell shampoo & conditioner)

1. 2.

3.

4.

5.


Skin Care

Solid skin care formats can address many needs: facial cleansing,moisturizing benefits and even address skin care problems.

- 16 -

1. ETHIQUE, a pioneer in solidproducts, newly launched a solidSaving Face Serum

2. NEOGEN is an acne award winner for their Real Fresh Green Tea cleansing stick. The facial cleanser is a travel-friendly, all-in-one product that helps break down makeup and leaves skin clearer and brighter

3. EASY PEASY’s Watermelon IceStick is a K-Beauty secret for aftersun care

4. SBTRCT’s solid moisturizing FaceBalms that are lightly scented withgeranium, rose and tonka bean

5. PEACE OUT delivers antiagingresults with their Retinol Eye Stick

1. 2.

3.5.

58%of U.S. consumers

have used solidskincare products

4.

Source: Facial Skincare & Anti-aging U.S., Mintel 2020

- 17 -

NUDE & CRUDE

Shower Powder

SUSTEAU

Moon Dust Conditioner

BAWDY BEAUTY

The Bawdy WashDIPTYQUE

Face Powder

SKIN CRUSH

Face Scrub+ Mask

M A R K E T O V E R V I E W – W h a t ’ s N e x t ?

1. NUDE & CURDE, is offering a range of vegan, non-toxic and environmentally sustainable powdered body wash

2. SUSTEAU, formerly known as Owa, recently launched their Mood Dust Conditioner to pair with their powder shampoo

3. DIPTYQUE’s face powder cleanses, soothes and clarifies the skin enriched with ingredients like rose petals, jasmine and neroli

4. BAWDY BEAUTY, The Bawdy Wash is a powder-to-foam body wash, a high performance and clean beauty product made with a 100% ISO natural fragrance

5. SKIN CRUSH’s Face Scrub + Mask is in powder form and is activated by just adding water, it will detoxify and exfoliate dry skin

Powder Formats

Following similar influences as solid and stick formats, powders are becoming the next big thing. They shadow the Clean Movement by allowing consumers to use less water and

offer a travel friendly option.

1. 2.

71%of U.S. consumers are interested in

soap, bath & shower innovations to help

save water

Source: Mintel, Soap, Bath & Shower Products US – Feb 2021

3.4. 5.

➢ N a t u r a l

➢ W e l l n e s s

➢ F o r M e n

➢ H o u s e h o l d

- 18 -

2

T R E N D S

T R E N D S – N a t u r a l

- 19 -

Want to learn more about the natura l market?

Ask your sa les representat ive for the

deta i led presentat ion of SHADES OF GREEN

& fragrance samples

The global natural trend has been influencing thebeauty and personal care market for quite some time.Though solid formats are a product of the cleanmovement, there are natural versions to fit the needsof consumers.

LOVE BEAUTY & PLANET

Shampoo Bar[formula infused with sustainable natural and organic ingredients]

SPRING & VINE

Shampoo Bars[naturally formulated & free from synesthetic fragrances]

NOURISH ORGANIC

Beauty Balm Stick[USDA Certified Organic Products]

ACURE

Shampoo Bar[coconut oil base &

essential oil fragrance]

In the US

36% of consumerslook for natural

haircare products

Mintel: Shampoo, Conditioner & Hairstyling Products,

April 2021

T R E N D S – W e l l n e s s

- 20 -

Wellness and aromatherapy have been vitalconversations since the COVID-19 outbreak.Consumers are finding the self-care benefits they arelooking for from personal care products to add to theireveryday routines.

FLORENCE BY MILLS

Hit ResetMoisturizing Mask Pearls

LUSH

SleepMassage Bar

ABHATI

Kaveri CalmingShampoo Bar

YES TO COCONUT

Energizing Coffee2-in-1 Scrub & Cleanser Stick

BAWDY BEAUTY

CBDButt Balm

In the US

45% of consumers rank their mental well being as a

higher priority since the COVID-19 outbreak.

Mintel: Escapism

Want to learn more about the wel lness market?


deta i led presentat ion of A WHOLE MOOD

& fragrance samples

T R E N D S – F o r M e n

- 21 -

Traditionally, men have taken a functional approach topersonal care and only use products that meet theirbasic needs. Convenience and time saving claims canhelp draw in the male consumer.

OARS & ALPS

Stick ExfoliatingFace Wash

MEN’S SOAP CO

SolidShaving Soap

L’OREAL MEN EXPERT

Barber ShopShampoo Bar

PROFESSOR EDWARD J FIZZYWORHTY’S

Gentleman’s BeerShampoo Bar

In the US

35% of men spend as little

time as possible on their personal care routine

Mintel: Personal Care Consumer INCL Impacts Of COVID-19,

July 2020

Want to learn more about the men’s market?


deta i led presentat ion of MEN’S GROOMING

& fragrance samples

T R E N D S – H o u s e h o l d

- 22 -

GROVE COLLABORATIVE

Hand & Dish Bar Soap

Out with the old, clean with the new. Solid formats areexpanding beyond just beauty & personal care. Someof the newest line up of solid formats are for eco-friendly household products.

EC30

Surface Cleaner

BLUELAND

Laundry Detergent Tablets

CLEANCULT

Dish Washer Tablets

In the US

20% of consumers mostly purchase eco-friendly household cleaning

products

Mintel: Household Surface Cleaners Incl Impact of COVID-19 US, October

2020

➢ F r a g r a n c e D a t a

➢ O l f a c t i v e T r e n d s

➢ S o z i o ’ s E c o - F r i e n d l y

G u i d e l i n e

➢ S o z i o C o l l e c t i o n3

F R A G R A N C E S

- 23 -

F R A G R A N C E S – F r a g r a n c e D a t a

Top Fragrance Group Of Solid Product Launches


Green/Herbal/Woody25%

Gourmet/Edible15%

Floral20%

Fantasy13%

Fresh & Clean8%

Aromatherapy13%

Outdoor6%

Top Fragrances

North America, 2018-2020

Rose

Coconut

Warm

Shea Butter

Lavender

Bombshell

Black

Cotton

Tulip

Tea Tree

Rain

Honey

Aloe Vera

Hibiscus

Green Tea

Vanilla


- 24 -

F R A G R A N C E S – O l f a c t i v e T r e n d s

FLO

RA

L

GREEN

- 25 -

FLORENCE BY MILLS

Hit Reset MoisturizingMask Pearls

SPRING & VINE

Tea Tree & MintShampoo Bar

ACONA

Kiwi Cream BarFacial Cleanser

CNKCOS

Multi-CleanserHoney Bean

FRESH

SEPHORA

Spirulina All-OverSolid Cleanser

MENS SOAP CO

Sandalwood SolidShaving Soap

WO

OD

Y

GO

UR

MA

ND

FRU

ITY

Fragrance Standards

Sozio’s fragrance collection consists of 80% - 100% biodegradable scents that are safer for the environment, while still matching olfactive trends

found in new launches from the personal care market.

- 26 -

F R A G R A N C E S – S o z i o ’ s E c o - f r i e n d l y G u i d e l i n e

FORMULATED WITHOUT

• Derived Palm oil not ethically sourced

• SLS (Sodium Lauryl Sulfate) and SLES (Sodium Lauryl Ether Sulfate)

• Formaldehyde/formaldehyde releasers/ formaldehyde acetals

• Phenoxyethanol

ETHICAL RESRICTIONS

• Cruelty-Free

• Vegan

* ‘Formulated without’ is not intended to guarantee ‘100% free from’ trace (from thefragrance) may be present in final formula at 1% without triggering warning labels

- 26 -

F R A G R A N C E S – S o z i o C o l l e c t i o n / / F r e s h & F l o r a l

Top

Apple, Grapefruit, Dewy Greens

Middle

Passion Flower, Poppy,Violet Leaf, Blue Iris

Base

Orange Blossom, Hinoki, Cedarwood, Galbanum

PERFECT POPPY

SZUSM001208

FL

OR

AL

G

RE

EN

MINERAL SEA

SZUSM001207

Top

Sea Salt, Marine, Tropical Fruits

Middle

Aquatic Floral, Rose Petals, Coconut Water

Base

Sandalwood, Driftwood, Sheer Vanilla

FR

ES

H A

QU

AT

IC

BLUSHING PEONY

SZUSM001209

Top

Crisp Pear, Orange Peel, Watery Greens

Middle

Freesia, Rose, Peony Petals

Base

Sandalwood, Cedarwood, Patchouli

FL

OR

AL

F

RE

SH

97.41%Biodegradable

Formula

85.44%Biodegradable

Formula

98.91%Biodegradable

Formula

- 26 -

F R A G R A N C E S – S o z i o C o l l e c t i o n / / G r e e n & W o o d y

Top

Crushed Wild Mint, Citrus Peel, Leaf Greens

Middle

Cucumber Pulp,Jasmine Petals

Base

White Musk, Warm Woods

CUCUMBER MINT

SZUSM001211

AR

OM

AT

IC

G

RE

EN

ALOE BLOSSOM

SZUSM001210

Top

Aqua Lotus, Aloe Leaf, Cyclamen

Middle

Hyacinth, Hydrangea, Agave Flower

Base

Rose Petals, Lush Greens

GR

EE

N F

LO

RA

L

COCONUT TEAKWOOD

SZUSM001212

Top

Coconut Water, Watery Greens

Middle

Sage, Lavender, Tonka, Teakwood

Base

Vetiver, Oakmoss, Sandalwood, Musks

WO

OD

Y O

RIE

NT

AL

84.70%Biodegradable

Formula

93.58%Biodegradable

Formula

94.92%Biodegradable

Formula

- 26 -

F R A G R A N C E S – S o z i o C o l l e c t i o n / / F r u i t y & G o u r m a n d

Top

Dewy Melon, Lemon, Cassis, Grapefruit Leaf

Middle

Mango, Sweet Freesia,White Jasmine

Base

Fresh Musk, Patchouli, Tonka Bean

MANGO HIBISCUS

SZUSM001214

FR

UIT

Y F

LO

RA

L

PEACH BERRY

SZUSM001213

Top

Valencia Orange, Pear, Honeycrisp Apple, Leafy

Middle

Peach Blossom, Tart Berry, Strawberry

Base

Jasmine Petals, Vanilla Sugar, White Musks

FR

UIT

Y B

ER

RY

ALMOND CRÈME

SZUSM001215

Top

Cocoa Butter, Toasted Praline

Middle

Almond Milk, Tropical Orchid

Base

Whipped Vanilla, Blonde Woods, Sweet Musks

GO

UR

MA

ND

O

RIE

NT

AL

93.77%Biodegradable

Formula

90.80%Biodegradable

Formula

93.16%Biodegradable

Formula

www.jesozio.com

Latin & North America

Sozio Inc

51 Ethel Road West Piscataway, NJ 08854 USAPhone: (+1) 732 572 5600Fax: (+1) 732 572 0944

[email protected]

http://www.jesozio.com/

perfume your world stick to solids

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